What theme does about face use?

about face uses a custom theme called "Iakoe".

What apps does about face use on Shopify?

about face uses 6 apps including Klaviyo, Smile.io Loyalty, Klarna and more.

What tracking pixels does about face have?

about face has 6 tracking pixels active for advertising and analytics.

about face

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about-face is a high-performance, vegan, and clean beauty brand founded by Halsey.

🇺🇸 United StatesOther100k/mo88 productsEst. 2020Shopify Plus

Quick Answers

Software Platform

aboutface.com runs on Shopify Plus. StoreInspect detected its theme, storefront apps, tracking pixels, and traffic signals from public Shopify storefront data.

Apps Detected

about face uses 6 detected Shopify apps, including Klaviyo, Smile.io Loyalty, Klarna, and more.

Traffic

Estimated monthly visits: 100k. Use this as a directional tier for prospecting, not an exact revenue or traffic claim.

Contacts

StoreInspect found 22 contacts connected to about face. Emails stay hidden until unlocked in the dashboard.

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Store Overview

about-face is a high-performance, vegan, and clean beauty brand founded by Halsey. The Shopify store utilizes a robust tech stack including Klaviyo for email marketing and Rebuy for AI-powered personalization. It attracts an estimated 750k monthly visitors and leverages a strong social media presence of over 600k followers.

about face is a top other store on Shopify. They use 6 apps to run their store, from email marketing to reviews to analytics. 6 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Custom 'Iakoe' theme implementationAdvanced tracking via Google Tag Manager and 7+ pixelsLoyalty program integrated via Smile.ioMobile app presence detected via TapcartEnterprise-level payment options including Klarna and Shop Pay

Traffic & Growth

Brand search interest over the last 6 months.

100k

Estimated monthly visits

Theme

IakoeCustom

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Tech Stack

6 apps detected

KlaviyoEmail & SMS Marketing

The #1 email & SMS platform for Shopify stores

Smile.io LoyaltyLoyalty & Rewards

Points, VIP tiers, and referral rewards platform

KlarnaPayment & Checkout

Global buy now, pay later payment solution

Shop PayPayment & Checkout

Shopify's accelerated checkout with installments

RebuyUpsell & Cross-sell

AI-powered upsells and personalization

TapcartMobile Commerce

No-code mobile app builder for Shopify stores

View Hidden Apps

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Tracking Pixels

6 detected

Common Questions

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Snapshot

100Score

Products

Collections

128

Avg Price

$27

Apps

Pixels

Revenue

$X.XM

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Brand Presence

HQ: New York, NY

Founded: 2020

Advertising

View Facebook Ad Library View TikTok Creative Center

Team Contacts

22 found

Founder-Chief Innovation Officer

•••@aboutface.com

Co-Founder About-Face Beauty

•••@aboutface.com

+20 more contacts

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