What theme does about-face use?

about-face uses a custom theme called "Iakoe".

What apps does about-face use on Shopify?

about-face uses 6 apps including Klaviyo, Smile.io Loyalty, Klarna and more.

What tracking pixels does about-face have?

about-face has 6 tracking pixels active for advertising and analytics.

about-face

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about-face is a high-performance, vegan, and clean beauty brand founded by Halsey.

🇺🇸 United StatesBeauty100k/mo88 productsEst. 1997Shopify Plus

Store Overview

about-face is a high-performance, vegan, and clean beauty brand founded by Halsey. The Shopify store utilizes a robust tech stack including Klaviyo for email marketing and Rebuy for AI-powered personalization. It attracts an estimated 750k monthly visitors and leverages a strong social media presence of over 600k followers.

about-face is a top beauty store on Shopify. They use 6 apps to run their store, from email marketing to reviews to analytics. 6 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Custom 'Iakoe' theme implementationAdvanced tracking via Google Tag Manager and 7+ pixelsLoyalty program integrated via Smile.ioMobile app presence detected via TapcartEnterprise-level payment options including Klarna and Shop Pay