What theme does about face use?

about face uses a custom theme called "Iakoe".

What apps does about face use on Shopify?

about face uses 6 apps including Klaviyo, Smile.io Loyalty, Klarna and more.

What tracking pixels does about face have?

about face has 6 tracking pixels active for advertising and analytics.

about face

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about-face is a high-performance, vegan, and clean beauty brand founded by Halsey.

🇺🇸 United StatesOther100k/mo88 productsEst. 2020Shopify Plus

Store Overview

about-face is a high-performance, vegan, and clean beauty brand founded by Halsey. The Shopify store utilizes a robust tech stack including Klaviyo for email marketing and Rebuy for AI-powered personalization. It attracts an estimated 750k monthly visitors and leverages a strong social media presence of over 600k followers.

about face is a top other store on Shopify. They use 6 apps to run their store, from email marketing to reviews to analytics. 6 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Custom 'Iakoe' theme implementationAdvanced tracking via Google Tag Manager and 7+ pixelsLoyalty program integrated via Smile.ioMobile app presence detected via TapcartEnterprise-level payment options including Klarna and Shop Pay

Traffic & Growth

Brand search interest over the last 6 months.

100k

Estimated monthly visits

Theme

IakoeCustom

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Tech Stack

6 apps detected

KlaviyoEmail & SMS Marketing

The #1 email & SMS platform for Shopify stores

Smile.io LoyaltyLoyalty & Rewards

Points, VIP tiers, and referral rewards platform

KlarnaPayment & Checkout

Global buy now, pay later payment solution

Shop PayPayment & Checkout

Shopify's accelerated checkout with installments

RebuyUpsell & Cross-sell

AI-powered upsells and personalization

TapcartMobile Commerce

No-code mobile app builder for Shopify stores

View Hidden Apps

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Tracking Pixels

6 detected

Common Questions

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Snapshot

100Score

Products

Collections

128

Avg Price

$27

Apps

Pixels

Revenue

$X.XM

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Brand Presence

HQ: New York, NY

Founded: 2020

Advertising

View Facebook Ad Library View TikTok Creative Center

Team Contacts

18 found

Founder-Chief Innovation Officer

•••@aboutface.com

Co-Founder About-Face Beauty

•••@aboutface.com

+16 more contacts

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