What theme does Boden use?

Boden uses a custom theme called "fuse2.0".

What apps does Boden use on Shopify?

Boden uses 2 apps including Swym Wishlist, Shop Pay.

What tracking pixels does Boden have?

Boden has 3 tracking pixels active for advertising and analytics.

Boden

Store OnlineShopify PlusVisit Store

Boden is a British clothing and accessories brand offering stylish apparel for women, men, and kids.

🇬🇧 GB•👗 Fashion•📈 3M/mo•📦 2,500 products•🗓️ Est. 1991

Store Overview

Boden is a British clothing and accessories brand offering stylish apparel for women, men, and kids. With 1M-5M monthly visitors and a strong social media presence (900k+ followers on Instagram), Boden leverages Shopify Plus for its e-commerce platform. Their tech stack includes Swym Wishlist, Shop Pay, Google Analytics 4, Google Tag Manager, and the Shopify Web Pixel for enhanced customer experience and data-driven insights.

Boden is a top fashion store on Shopify. They use 2 apps to run their store, from email marketing to reviews to analytics. 3 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Founded in 1991Based in LondonShopify Plus1M-5M Monthly Visitors900k+ Instagram Followers