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Carawayhome

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Caraway is a direct-to-consumer brand selling ceramic non-stick cookware.

Home & Garden500k/moEst. 2017Shopify Plus

Store Overview

Caraway is a direct-to-consumer brand selling ceramic non-stick cookware. The site is built on a custom Shopify theme and leverages a lean 3-app stack for reviews, SMS marketing, and analytics.

Carawayhome is a top home & garden store on Shopify. They use 3 apps to run their store, from email marketing to reviews to analytics. 5 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Custom Shopify theme for a premium, brand-centric user experienceLean 3-app stack indicates a highly optimized, custom-built tech foundationAdvanced tracking with 5 pixels, including TikTok and Google Ads for conversion optimizationStrong social proof with over 1.1M followers across Instagram and TikTokUses Okendo for reviews and Postscript for SMS, a common combination for DTC brands

Traffic & Growth

Brand search interest over the last 6 months.

500k

Estimated monthly visits

Theme

CustomCustom
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Tech Stack

3 apps detected

Tracking Pixels

5 detected
Meta PixelTikTok PixelGoogle Analytics 4Google AdsGoogle Tag Manager

Common Questions

Snapshot

95Score
Apps
3
Pixels
5
Revenue
$X.XM

Brand Presence

HQ: New York, NY
Founded: 2017
Employees: 50

Team Contacts

27 found

Founder & CEO

•••@carawayhome.com

Influencer Manager, Content Partnerships

•••@carawayhome.com

+25 more contacts

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