DraftKings
shopdraftkings.com
Online sports betting, daily fantasy sports, and casino gaming platform.
🇺🇸 United StatesFashionShopify PlusObserved Oct 5, 2026
Business snapshot
- Traffic tier
- 200K-1M
- Products
- 324
- Collections
- 225
- Price range
- €12–€286
- Employees
- Not available
- Meta ads last observed
- 0 on Mar 22, 2026
Traffic is an estimated monthly-visit tier. Storefront and advertising fields reflect the observation date above.
Technology detected
Evidence from the latest successful storefront scan.
Enterprise
Paid Theme
Theme Object
Observed Oct 5, 2026
AfterShip Returns Center
Returns
Page element
Observed Oct 5, 2026
Apple Pay
Payment
Page element
Observed Oct 5, 2026
Automizely
Email
Script URL
Observed Oct 5, 2026
Rise.ai
Loyalty
Script URL
Observed Oct 5, 2026
Shop Pay
Payment
Script URL
Observed Oct 5, 2026
Snap AR
Ar Vr
Script URL
Observed Oct 5, 2026
Intelligems
Experimentation
Script URL
Observed Oct 5, 2026
Shopify Forms
Forms
Script URL
Observed Oct 5, 2026
Judge.me Reviews
Reviews
Shopify app block
Observed Oct 5, 2026
Meta Pixel
Social Ads
Script URL
Observed Oct 5, 2026
Google Analytics 4
Analytics
Script URL
Observed Oct 5, 2026
Google Tag Manager
Tag Manager
JavaScript global
Observed Oct 5, 2026
Snapchat Pixel
Social Ads
Script URL
Observed Oct 5, 2026
Shopify Web Pixel
Analytics
Inline script
Observed Oct 5, 2026
Microsoft Clarity
Analytics
Script URL
Observed Oct 5, 2026
TrustArc
Consent
Script URL
Observed Oct 5, 2026
Google Merchant Center
Paid Ads
Shopify web pixel
Observed Oct 5, 2026
Detection shows publicly observable storefront signals; it does not prove every internal tool a company uses.
Company timeline
Shopify store created2021
Peer comparison
Compared with 10,999 fashion Shopify Plus stores in StoreInspect.
| Metric | DraftKings | Peer median |
|---|---|---|
| Products | 324 | 354 |
| Apps detected | 9 | 10 |
| Pixels detected | 8 | 8 |
| Instagram followers | 405.4K | 128K |
