Icebreaker

Icebreaker

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Icebreaker is a leading outdoor and adventure apparel brand specializing in merino wool clothing.

🇳🇿 New ZealandOutdoor & Adventure500k/mo1,244 productsEst. 1994Shopify Plus

Store Overview

Icebreaker is a leading outdoor and adventure apparel brand specializing in merino wool clothing. With 5M-20M monthly visitors and a strong social presence (137k+ Instagram followers), Icebreaker leverages Shopify Plus for its e-commerce platform. Their tech stack includes Yotpo Reviews for social proof and comprehensive tracking via Meta Pixel, TikTok Pixel, Pinterest Tag, Google Analytics 4, and Shopify Web Pixel.

Icebreaker is a top outdoor & adventure store on Shopify. They use 2 apps to run their store, from email marketing to reviews to analytics. 11 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Founded in 1994Headquartered in Auckland, New ZealandShopify Plus Enterprise5M-20M Monthly VisitorsUses Yotpo Reviews

Traffic & Growth

Brand search interest over the last 6 months.

500k

Estimated monthly visits

Theme

reference_themeCustom
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Tech Stack

2 apps detected

Tracking Pixels

11 detected
Meta PixelTikTok PixelPinterest TagGoogle Analytics 4Shopify Web PixelGoogle Tag ManagerGoogle AdsMicrosoft Ads (Bing)OptimizelyBluecoreThe Trade Desk

Common Questions

Snapshot

100Score
Products
1,244
Collections
230
Price Range
$10 – $400
Avg Price
$88
Apps
2
Pixels
11
Revenue
$X.XM

Brand Presence

HQ: Auckland
Founded: 1994

Team Contacts

3 found

Co-Founder @icebreaker.agency

•••@na.icebreaker.com

Co-Founder at Icebreaker | Network Acceleration Platform

•••@na.icebreaker.com

+1 more contact

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