What theme does Kylie Cosmetics use?

Kylie Cosmetics uses a custom theme called "KYLIE".

What apps does Kylie Cosmetics use on Shopify?

Kylie Cosmetics uses 6 apps including Yotpo Reviews, Klaviyo, Attentive and more.

What tracking pixels does Kylie Cosmetics have?

Kylie Cosmetics has 4 tracking pixels active for advertising and analytics.

Kylie Cosmetics

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The world's leading fast-fashion destination on Shopify, known for celebrity collaborations and trend-setting styles.

🇺🇸 United States•💲 USD•🗣️ EN•👗 Beauty•📈 20M

Store Overview

Kylie Cosmetics is a celebrity beauty empire with 7,520 products and 20M+ monthly visitors. Founded by Kylie Jenner, their fully custom Shopify theme showcases enterprise-level optimization with Klaviyo and Attentive for email/SMS marketing, Nosto for AI personalization, and multi-platform ad tracking via GTM across Meta, TikTok, and Snapchat.

As one of the most successful Shopify stores in the beauty space, Kylie Cosmetics has built a comprehensive ecommerce operation that leverages advanced marketing technology and conversion optimization strategies. Their tech stack includes 6 specialized apps working together to deliver personalized shopping experiences, streamlined checkout flows, and sophisticated post-purchase engagement. The store's implementation of 4 tracking pixels enables precise attribution and retargeting across major advertising platforms including Meta, Google, and TikTok.

Enterprise custom theme with heavy customizationsMassive catalog (7,520+ products across 30 collections)Multi-currency support (23 currencies globally)Celebrity brand with 368M+ social media reachGTM managing multi-platform ads (Meta, TikTok, Snapchat)