Kylie Cosmetics

Kylie Cosmetics

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Kylie Cosmetics is a celebrity beauty empire with 7,520 products and 20M+ monthly visitors.

πŸ‡ΊπŸ‡Έ United StatesBeauty10M/mo7,520 productsEst. 2014Shopify Plus

Store Overview

Kylie Cosmetics is a celebrity beauty empire with 7,520 products and 20M+ monthly visitors. Founded by Kylie Jenner, their fully custom Shopify theme showcases enterprise-level optimization with Klaviyo and Attentive for email/SMS marketing, Nosto for AI personalization, and multi-platform ad tracking via GTM across Meta, TikTok, and Snapchat.

Kylie Cosmetics is a top beauty store on Shopify. They use 6 apps to run their store, from email marketing to reviews to analytics. 4 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Enterprise custom theme with heavy customizationsMassive catalog (7,520+ products across 30 collections)Multi-currency support (23 currencies globally)Celebrity brand with 368M+ social media reachGTM managing multi-platform ads (Meta, TikTok, Snapchat)

Traffic & Growth

Brand search interest over the last 6 months.

10M

Estimated monthly visits

Theme

Tech Stack

6 apps detected

Tracking Pixels

4 detected
Google Analytics 4Meta PixelSnapchat PixelTikTok Pixel

Common Questions

Snapshot

95Score
Products
7,520
Collections
30
Price Range
$2 – $314
Avg Price
$65
Apps
6
Pixels
4
Revenue
$X.XM

Brand Presence

HQ: Oxnard, CA
Founded: 2014
Employees: 68

Team Contacts

18 found

Chief Commercial Officer

β€’β€’β€’@kyliecosmetics.com

Director of Product Development

β€’β€’β€’@kyliecosmetics.com

+16 more contacts

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