What theme does Pattern Beauty use?

Pattern Beauty uses a free theme called "Dawn".

What apps does Pattern Beauty use on Shopify?

Pattern Beauty uses 7 apps including Yotpo Reviews, Klaviyo, Attentive and more.

What tracking pixels does Pattern Beauty have?

Pattern Beauty has 4 tracking pixels active for advertising and analytics.

Pattern Beauty

PATTERN Beauty is a specialized Shopify store for curly and natural hair care products, attracting an estimated 3M monthly visitors.

🇺🇸 United StatesBeauty100k/mo151 productsEst. 2018Shopify Plus

Store Overview

PATTERN Beauty is a specialized Shopify store for curly and natural hair care products, attracting an estimated 3M monthly visitors. The site utilizes a robust tech stack including Yotpo for reviews and loyalty, Klaviyo and Attentive for marketing automation, and Fomo for social proof.

Pattern Beauty is a top beauty store on Shopify. They use 7 apps to run their store, from email marketing to reviews to analytics. 4 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Uses the free Dawn theme, optimized for speed and mobile-first performance.Integrates a powerful review and loyalty system with Yotpo Reviews and Yotpo Loyalty.Employs advanced tracking with Meta Pixel, GA4, and Google Tag Manager for granular analytics.Features a large catalog with approximately 730 products across 25 collections.Leverages a massive social media following of over 600K across platforms.