Rare Beauty

Rare Beauty

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Rare Beauty by Selena Gomez is a high-traffic cosmetics store with ~9.3M social followers.

πŸ‡ΊπŸ‡Έ United StatesBeauty3M/mo112 productsEst. 2019Shopify Plus

Store Overview

Rare Beauty by Selena Gomez is a high-traffic cosmetics store with ~9.3M social followers. It uses Klaviyo and Attentive for marketing, plus 7 tracking pixels including Meta and GA4 for enterprise-level analytics.

Rare Beauty is a top beauty store on Shopify. They use 5 apps to run their store, from email marketing to reviews to analytics. 6 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Uses Klaviyo and Attentive for email/SMS marketing7 tracking pixels including Meta, GA4, and HotjarImplements Klarna and Shop Pay for paymentsGorgias Chat for customer supportGoogle Tag Manager for tag management

Traffic & Growth

Brand search interest over the last 6 months.

3M

Estimated monthly visits

Theme

SDG Shopify SkeletonCustom
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Tech Stack

5 apps detected

Tracking Pixels

6 detected
Google AdsGoogle Analytics 4Google Tag ManagerHotjarMeta PixelShopify Web Pixel

Common Questions

Snapshot

100Score
Products
112
Collections
51
Price Range
$3 – $75
Avg Price
$27
Apps
5
Pixels
6
Revenue
$X.XM

Brand Presence

HQ: Los Angeles, CA
Founded: 2019

Team Contacts

25 found

Vice President of Brand and Digital Strategy

β€’β€’β€’@rarebeauty.com

Vice President of Global Education & Events

β€’β€’β€’@rarebeauty.com

+23 more contacts

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