What theme does Rare Beauty use?

Rare Beauty uses a custom theme called "SDG Shopify Skeleton".

What apps does Rare Beauty use on Shopify?

Rare Beauty uses 5 apps including Klaviyo, Attentive, Gorgias Chat and more.

What tracking pixels does Rare Beauty have?

Rare Beauty has 6 tracking pixels active for advertising and analytics.

Rare Beauty

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Rare Beauty by Selena Gomez is a high-traffic cosmetics store with ~9.3M social followers.

🇺🇸 United StatesOther3M/mo124 productsEst. 2019Shopify Plus

Store Overview

Rare Beauty by Selena Gomez is a high-traffic cosmetics store with ~9.3M social followers. It uses Klaviyo and Attentive for marketing, plus 7 tracking pixels including Meta and GA4 for enterprise-level analytics.

Rare Beauty is a top other store on Shopify. They use 5 apps to run their store, from email marketing to reviews to analytics. 6 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Uses Klaviyo and Attentive for email/SMS marketing7 tracking pixels including Meta, GA4, and HotjarImplements Klarna and Shop Pay for paymentsGorgias Chat for customer supportGoogle Tag Manager for tag management

Traffic & Growth

Brand search interest over the last 6 months.

Estimated monthly visits

Theme

SDG Shopify SkeletonCustom

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Tech Stack

5 apps detected

KlaviyoEmail & SMS Marketing

The #1 email & SMS platform for Shopify stores

AttentiveEmail & SMS Marketing

Enterprise SMS and email marketing platform

Gorgias ChatCustomer Support

Ecommerce helpdesk and live chat platform

KlarnaPayment & Checkout

Global buy now, pay later payment solution

Shop PayPayment & Checkout

Shopify's accelerated checkout with installments

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Tracking Pixels

6 detected

Common Questions

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Snapshot

100Score

Products

124

Collections

Price Range

$3 – $75

Avg Price

$27

Apps

Pixels

Revenue

$X.XM

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Brand Presence

HQ: Los Angeles, CA

Founded: 2019

Advertising

43 active Meta ads View TikTok Creative Center

Team Contacts

25 found

Vice President of Global Education & Events

•••@rarebeauty.com

Director, Creative Operations

•••@rarebeauty.com

+23 more contacts

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