Rare Beauty
rarebeauty.com
Inclusive makeup brand offering foundation, lip products, and skincare with a focus on self-acceptance.
🇺🇸 United StatesBeautyShopify PlusObserved Oct 5, 2026
Business snapshot
- Traffic tier
- <50K
- Products
- 141
- Collections
- 51
- Price range
- $3–$78
- Employees
- Not available
- Meta ads last observed
- 43 on Feb 9, 2026
Traffic is an estimated monthly-visit tier. Storefront and advertising fields reflect the observation date above.
Technology detected
Evidence from the latest successful storefront scan.
SDG Shopify Skeleton
Custom Theme
Theme Object
Observed Oct 5, 2026
Apple Pay
Payment
Page element
Observed Oct 5, 2026
Convert
Experimentation
Script URL
Observed Oct 5, 2026
EasyGift
Shopify App
JavaScript global
Observed Oct 5, 2026
Klarna Checkout
Payment
Script URL
Observed Oct 5, 2026
Narrativ
Affiliate
Script URL
Observed Oct 5, 2026
Recharge Subscriptions
Subscription
Script URL
Observed Oct 5, 2026
Yotpo Reviews
Reviews
Script URL
Observed Oct 5, 2026
Klaviyo
Email
Script URL
Observed Oct 5, 2026
Attentive
Email
Script URL
Observed Oct 5, 2026
Klarna
Payment
JavaScript global
Observed Oct 5, 2026
Shop Pay
Payment
Script URL
Observed Oct 5, 2026
OneTrust
Privacy
JavaScript global
Observed Oct 5, 2026
Global-e
Checkout
Script URL
Observed Oct 5, 2026
Forter
Fraud Prevention
Script URL
Observed Oct 5, 2026
EG Auto Add to Cart
Gifting
Script URL
Observed Oct 5, 2026
Meta Pixel
Social Ads
Script URL
Observed Oct 5, 2026
Google Analytics 4
Analytics
Script URL
Observed Oct 5, 2026
Google Ads
Paid Ads
Script URL
Observed Oct 5, 2026
Google Tag Manager
Tag Manager
Script URL
Observed Oct 5, 2026
Microsoft Ads (Bing)
Paid Ads
Script URL
Observed Oct 5, 2026
Shopify Web Pixel
Analytics
Inline script
Observed Oct 5, 2026
Microsoft Clarity
Analytics
Script URL
Observed Oct 5, 2026
Klaviyo
Email Marketing
Script URL
Observed Oct 5, 2026
Attentive
Sms Marketing
Script URL
Observed Oct 5, 2026
Sentry
Error Tracking
JavaScript global
Observed Oct 5, 2026
ShopMy
Affiliate
Script URL
Observed Oct 5, 2026
Google Merchant Center
Paid Ads
Shopify web pixel
Observed Oct 5, 2026
TikTok Pixel
Social Ads
Shopify web pixel
Observed Oct 5, 2026
Snapchat Pixel
Social Ads
Shopify web pixel
Observed Oct 5, 2026
Pinterest Tag
Social Ads
Shopify web pixel
Observed Oct 5, 2026
Klarna
Payment Provider
Checkout Signal
Observed Oct 5, 2026
Detection shows publicly observable storefront signals; it does not prove every internal tool a company uses.
Company timeline
Shopify store created2019
Peer comparison
Compared with 3,664 beauty Shopify Plus stores in StoreInspect.
| Metric | Rare Beauty | Peer median |
|---|---|---|
| Products | 141 | 111 |
| Apps detected | 15 | 12 |
| Pixels detected | 15 | 9 |
| Instagram followers | 8.7M | 130.9K |
