Top Travel & Luggage Shopify Stores
Analyze the tech stack, themes, and marketing strategies of the world's leading travel & luggage brands.
Stores
6
Products
6,383
Rumpler
🇺🇸rumpl.com
Rumpl is a Shopify store with an estimated 750k monthly visitors, specializing in high-performance blankets for outdoor adventures. The site uses a custom theme and a robust tech stack including Klaviyo, Rebuy, and 9 tracking pixels for advanced marketing.
Stoney Clover Lane
🇺🇸stoneycloverlane.com
Stoney Clover Lane is a direct-to-consumer fashion brand specializing in personalized bags and travel accessories. The store utilizes a robust marketing stack with Klaviyo and Attentive, and employs Nosto for personalization. It is built on a custom Shopify theme with extensive app integrations.
Béis
🇺🇸beistravel.com
BÉIS Travel is a direct-to-consumer brand selling luggage, bags, and travel accessories. The Shopify store attracts an estimated 3 million monthly visitors and utilizes a robust tech stack including Yotpo for reviews and loyalty, Klaviyo for email marketing, and Nosto for personalization.
Calpak
🇺🇸calpaktravel.com
CALPAK is a travel gear brand specializing in luggage, backpacks, and accessories. The Shopify store utilizes an enterprise-level tech stack including Klaviyo and Attentive for marketing, Yotpo for reviews and loyalty, and Gorgias for customer support. It's built on a custom theme and leverages advanced tracking pixels like Google Analytics 4 and Northbeam.
Away
🇺🇸awaytravel.com
Away is a direct-to-consumer travel brand founded in 2016, attracting an estimated 3M monthly visitors. The store uses a custom theme with Klaviyo for email marketing and a full suite of Google and Microsoft advertising pixels for advanced tracking.
Hollandkaart
hollandkaart.nl
Hollandkaart is a leading online retailer specializing in maps, atlases, and travel guides for the Netherlands and Europe. With 200K-1M monthly visitors and 2M Instagram followers, they operate on Shopify Plus with advanced tracking through Shopify Web Pixel and Pinterest Tag. Their store leverages various apps and enterprise-level optimization to serve travel enthusiasts.
Travel & Luggage Industry Report
Data from 6 stores
Theme Distribution
Key Trends
Premium themes lead. Travel & Luggage stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.
7 apps on average. The typical travel & luggage store uses 7 apps, with email marketing (Klaviyo) and review platforms being nearly universal among high-performers.
Mobile-first is essential. The majority of traffic to travel & luggage stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.
Common Tech Stack
Top Countries
Store Scale Distribution
Enterprise
>1M monthly visits
Mid-Market
100K - 1M visits
Growth Stage
<100K visits
Frequently Asked Questions
Common questions about travel & luggage stores on Shopify
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