Top Travel & Luggage Shopify Stores
Analyze the tech stack, themes, and marketing strategies of the world's leading travel & luggage brands.
Stores
11
Products
14,316
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Vera Bradley
🇺🇸verabradley.com
Vera Bradley is a well-known fashion brand offering colorful bags, travel accessories, and apparel. With 1M-5M monthly visitors and a strong social media presence (660k+ Instagram followers), they operate on Shopify Plus. Their tech stack includes Shop Pay for seamless checkout and robust tracking via Meta Pixel, Google Analytics 4, Google Tag Manager, and Shopify Web Pixel.
SPRAYGROUND®
🇺🇸sprayground.com
SPRAYGROUND® is a designer fashion brand specializing in bold graphic backpacks, duffels, and travel accessories with limited-edition collaborations. The Shopify Plus store attracts 50K-200K monthly visitors and boasts 1.9M Instagram followers. Their tech stack includes enterprise apps like Mailchimp, Attentive, Gorgias Chat, Afterpay, and Shop Pay, with comprehensive tracking via Meta Pixel, Google Analytics 4, Google Ads, and Google Tag Manager.
Calpak
🇺🇸calpaktravel.com
CALPAK is a travel gear brand specializing in luggage, backpacks, and accessories. The Shopify store utilizes an enterprise-level tech stack including Klaviyo and Attentive for marketing, Yotpo for reviews and loyalty, and Gorgias for customer support. It's built on a custom theme and leverages advanced tracking pixels like Google Analytics 4 and Northbeam.
Away: Built for modern travel
🇺🇸awaytravel.com
Away is a direct-to-consumer travel brand founded in 2016, attracting an estimated 3M monthly visitors. The store uses a custom theme with Klaviyo for email marketing and a full suite of Google and Microsoft advertising pixels for advanced tracking.
Rumpler
🇺🇸rumpl.com
Rumpl is a Shopify store with an estimated 750k monthly visitors, specializing in high-performance blankets for outdoor adventures. The site uses a custom theme and a robust tech stack including Klaviyo, Rebuy, and 9 tracking pixels for advanced marketing.
Stoney Clover Lane
🇺🇸stoneycloverlane.com
Stoney Clover Lane is a direct-to-consumer fashion brand specializing in personalized bags and travel accessories. The store utilizes a robust marketing stack with Klaviyo and Attentive, and employs Nosto for personalization. It is built on a custom Shopify theme with extensive app integrations.
Cuyana
🇺🇸cuyana.com
Cuyana is a fashion brand with an estimated 350k monthly visitors, built on the Prestige theme. The store uses Klaviyo and Attentive for marketing, plus Shop Pay for fast checkout.
Baggu
baggu.com
Baggu is a sustainable fashion brand offering reusable bags and accessories with 200K-1M monthly visitors. Their Shopify Plus store leverages Klaviyo for email marketing and implements comprehensive tracking with Meta Pixel, TikTok Pixel, and Google Analytics across multiple platforms. With 551k Instagram followers, Baggu demonstrates strong social presence while maintaining enterprise-level e-commerce optimization.
Kipling
🇺🇸us.kipling.com
Kipling offers functional and stylish backpacks, bags, and travel accessories designed for everyday adventures. With a substantial online presence attracting 5M-20M monthly visitors and a strong social media following, Kipling leverages Shopify Plus and integrates key apps like Yotpo Reviews and OneTrust to enhance customer experience and manage data privacy. Their sophisticated tracking setup includes Meta Pixel, TikTok Pixel, Pinterest Tag, Google Analytics 4, and Shopify Web Pixel for comprehensive marketing analytics.
Hollandkaart
hollandkaart.nl
Hollandkaart is a leading online retailer specializing in maps, atlases, and travel guides for the Netherlands and Europe. With 200K-1M monthly visitors and 2M Instagram followers, they operate on Shopify Plus with advanced tracking through Shopify Web Pixel and Pinterest Tag. Their store leverages various apps and enterprise-level optimization to serve travel enthusiasts.
Flotsen - bags made from recycled sails
🇬🇧flotsen.com
Flotsen is a sustainable fashion brand specializing in bags made from recycled sails, with 5M-20M monthly visitors. Their Shopify Plus store leverages enterprise-level tech including Google Analytics 4, Google Tag Manager, and Google Merchant Center for comprehensive tracking and optimization.
Travel & Luggage Industry Report
Data from 11 stores
Theme Distribution
Key Trends
Premium themes lead. Travel & Luggage stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.
4 apps on average. The typical travel & luggage store uses 4 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.
Mobile-first is essential. The majority of traffic to travel & luggage stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.
Common Tech Stack
Top Countries
Store Scale Distribution
Enterprise
>1M monthly visits
Mid-Market
100K - 1M visits
Growth Stage
<100K visits
Frequently Asked Questions
Common questions about travel & luggage stores on Shopify
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