Debut
FreeBy Shopify
Shopify's classic free theme for simple stores
Stunning Stores built on Debut
View all stores βAct+Acre
πΊπΈactandacre.com
Act & Acre is a direct-to-consumer beauty brand specializing in hair and skin care products. Estimated monthly traffic is around 750k visitors, driven by a strong social media presence of over 237k followers. The store utilizes a robust tech stack including Klaviyo for email marketing, multiple chat solutions like Gorgias and Zendesk, and a comprehensive set of tracking pixels including Meta, GA4, and Google Ads.
Miss Lola
πΊπΈmisslola.com
Miss Lola is a trendy fashion retailer offering affordable clothing, accessories, and footwear for young women. With 200K-1M monthly visitors and 2M Instagram followers, they leverage Shopify Plus with a robust tech stack including Omnisend, Attentive, Afterpay, and comprehensive tracking via Meta Pixel, Google Analytics, and Google Tag Manager.
Kin Euphorics
πΊπΈkineuphorics.com
Kin Euphorics is a Shopify store offering non-alcoholic alternative drinks and spirits, attracting an estimated 750k monthly visitors. The site uses a Debut theme and integrates apps like Yotpo Reviews, Klaviyo, and Afterpay, with robust tracking via Meta Pixel, Google Analytics 4, and GTM.
AccuCut
accucut.com
AccuCut is a leading provider of precision die-cutting machines, steel-rule dies, and crafting supplies, serving crafters, educators, and small businesses since 1995. With 5M-20M monthly visitors, their Shopify Plus store utilizes Yotpo Reviews, Zendesk Chat, and Smile.io Loyalty to enhance customer experience and features robust tracking via Google Analytics 4, Meta Pixel, and Google Ads.
A Pup Above
πΊπΈapupabove.com
A Pup Above is a premium pet food brand selling fresh, human-grade dog food cooked sous vide. The store is powered by Shopify's Debut theme and leverages a sophisticated marketing stack including Klaviyo, Attentive, and Postscript for customer engagement. It tracks performance with a robust set of 6 pixels, including Meta, GA4, and Hotjar.
Early Settler
π¦πΊearlysettler.com.au
Early Settler is a leading Australian home and garden retailer specializing in furniture, homewares, and decor for classic, country, and Hamptons-inspired styles. With 1M-5M monthly visitors and a strong social media presence (174k+ Instagram followers), Early Settler leverages Shopify Plus and key apps like Yotpo Reviews and Zendesk Chat to enhance the customer experience. Their tech stack includes robust tracking via Meta Pixel, Google Analytics 4, Google Ads, Google Tag Manager, and Shopify Web Pixel.
mita sneakers
π―π΅mita-sneakers.co.jp
mita sneakers is a leading Japanese sneaker retailer specializing in limited-edition and collaborative footwear. With 1M-5M monthly visitors and a strong Instagram presence of 187k followers, mita sneakers leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo for email marketing and comprehensive tracking via Google Analytics 4, Google Tag Manager, and other pixels.
Kronotime Colombia
πͺπΈkronotime.com
Kronotime Colombia is a premium watch and timepiece retailer for men and women, attracting 5M-20M monthly visitors. Founded in 2017 and built on Shopify Plus, they leverage Judge.me Reviews and Parcel Panel to enhance customer experience. Their robust tracking setup includes TikTok Pixel, Google Analytics 4, and Microsoft Clarity.
Shop Breaking Bad
πΊπΈbettercallsaulstore.com
Shop Breaking Bad is the official merchandise store for Breaking Bad and Better Call Saul TV series fans, attracting 200K-1M monthly visitors. This Shopify Plus enterprise store features a custom theme with advanced integrations including Stamped.io Reviews, Klaviyo email marketing, and Swym Wishlist. Their sophisticated tracking setup includes Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive multi-platform analytics.
Elan
elan.pk
Elan is a premium women's fashion brand offering exquisite clothing and accessories, including formal wear, casual outfits, and handcrafted jewelry. With 5M-20M monthly visitors and a strong social presence of 2.0M Instagram followers, Elan delivers a luxury shopping experience. Leveraging Shopify Plus, Elan utilizes Mailchimp for email marketing, Zendesk Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Tag Manager, and other pixels.
Primary.com
πΊπΈprimary.com
Primary.com is a Shopify store for baby and kids' clothing, likely attracting around 750k monthly visitors. It uses Klaviyo and Attentive for marketing automation, with a tech stack that includes Meta Pixel, Google Analytics 4, and Google Tag Manager for advanced tracking.
Jordan Belfort
πΊπΈjb.online
Jordan Belfort is a leading sales training and motivational speaking brand with 5M-20M monthly visitors. The Shopify Plus store offers courses, books, and speaking services, leveraging enterprise tools like Klaviyo for email marketing and advanced tracking with Meta Pixel, Snapchat Pixel, Twitter Pixel, and Google Analytics. Their tech stack reflects a high-performance, conversion-focused approach.
Mid-Day Squares
π¨π¦middaysquares.com
Mid-Day Squares is a Shopify store with an estimated 750k monthly visitors. It uses a Debut theme and integrates Klaviyo for email marketing, with a robust tracking stack including Meta Pixel and GA4.
Epigamia
epigamiastore.com
Epigamia offers delicious and healthy Greek yogurt and probiotic snacks, including yogurt cups, smoothies, and dips. Founded in 2020, this growing brand attracts under 10k monthly visitors and boasts a strong Instagram presence with 75k followers. Built on Shopify Plus, Epigamia utilizes Opinew for reviews and leverages Meta Pixel, Google Analytics 4, Universal Analytics, Shopify Web Pixel, and Google Tag Manager for comprehensive tracking.
ShopAtSC
π¬π§shopatsc.com
ShopAtSC is a thriving online retailer offering affordable fashion, accessories, and home decor for women, attracting 1M-5M monthly visitors. Founded in 2020, their Shopify Plus store leverages Judge.me Reviews for social proof and employs a robust tracking setup with Meta Pixel, Google Analytics 4, and Google Tag Manager for data-driven optimization. With over 800k Instagram followers, ShopAtSC demonstrates significant brand reach and engagement.
Acetelhealthsupport
πΊπΈacetelhealthsupport.com
Acetelhealthsupport provides comprehensive healthcare support services and resources for patients and caregivers, attracting 5M-20M monthly visitors. Built on Shopify Plus, their store utilizes a robust tech stack including Google Analytics 4, Google Tag Manager, and Google Ads for advanced tracking and optimization, alongside various apps to enhance user experience.
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h-david.com
HD is a luxury menswear brand offering tailored suits, shirts, and accessories. With 200K-1M monthly visitors and 5.8M Instagram followers, they showcase enterprise-level optimization through their Shopify tech stack including Yotpo Reviews, Google Analytics 4, Google Tag Manager, and Google Ads tracking.
Foil-Pans.com
πΊπΈfoil-pans.com
Foil-Pans.com is a leading online retailer specializing in disposable aluminum foil pans and kitchenware for food preparation and storage. With 5M-20M monthly visitors and a strong social media presence of 2.0M Instagram followers, they leverage the Shopify Plus platform and Shop Pay for a seamless customer experience. Their tech stack includes Google Analytics and Shopify Web Pixel for comprehensive data tracking and optimization.
Bea10
πΊπΈbea10.com
Bea10 is a premium activewear and athleisure brand with 200K-1M monthly visitors, offering performance-focused apparel designed for comfort. Their Shopify store leverages Klaviyo for email marketing and OneTrust for compliance, with comprehensive tracking via Google Analytics, Klaviyo, and Shopify Web Pixel. With 1.6M Instagram followers, Bea10 demonstrates strong social presence and enterprise-level e-commerce optimization.
Debut Intelligence
Performance & usage insights from 19+ stores
Performance Scores
Mobile Speed
PageSpeed Insights
Desktop Speed
PageSpeed Insights
SEO Structure
Schema & Markup
Popular Styles (Presets)
Apps Often Paired With Debut
Pixels Often Paired With Debut
Key Features
About Debut
Debut was Shopify's default free theme before Dawn and Online Store 2.0. A classic, versatile theme designed for simplicity and ease of use, Debut works well for stores of all sizes. While it lacks some modern features of newer themes, its straightforward design and reliable performance have made it a popular choice for merchants who prefer a clean, no-frills storefront.
Free from Shopify
Official Shopify theme with ongoing updates and full support included.
Frequently Asked Questions
Common questions about Debut
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