Analytics Articles

2 guides and insights on analytics for Shopify store research.

April 09, 2026

Shopify Server-Side Tracking [183K-Store Study]

We analyzed 183,408 Shopify stores. Only 1.5% use analytics apps, even as Shopify shifts tracking to Customer Events and server-side measurement.

April 09, 2026

Shopify Server-Side Tracking [183K-Store Study]

We analyzed 183,408 Shopify stores. Only 1.5% use analytics apps, even as Shopify shifts tracking to Customer Events and server-side measurement.

February 27, 2026

Best Shopify Analytics & Attribution Apps in 2026 [183,408-Store Study]

We scanned 183,408 Shopify stores to find which are the best Shopify analytics apps. Elevar leads at 59%, but 98.5% of stores run no analytics app at all.