Store Leads vs BuiltWith
Store Leads focuses on ecommerce merchant research. BuiltWith covers technology across the wider web. Choose around the accounts you sell to, the data your team needs and how you move a qualified list into your sales workflow.
Choose around your target accounts
Store Leads for ecommerce prospecting
Choose Store Leads if your customers are retailers and you need to segment them by commerce platform, catalog, apps and store attributes. Its Pro plan fits teams that need exports and programmatic access across two commerce platforms.
BuiltWith for a wider technology market
Choose BuiltWith if the technology stack defines your target account across retail and other industries. Its reports and technology history suit market mapping, platform-switching research and campaigns aimed at users of a particular tool.
Store Leads and BuiltWith compared
| Category | Store Leads | BuiltWith |
|---|---|---|
| Research focus | Ecommerce merchants across multiple commerce platforms | Websites across commerce, SaaS, publishing and other industries |
| Merchant qualification | Categories, products, apps, themes and store attributes | Technology, location, spend, industry and ecommerce signals |
| Technology research | Store apps, third-party tools and installation changes | Technology adoption, historical usage and switching signals |
| Contacts | Business contact details; personal-data vendor integrations | Publicly listed contact names, email addresses and titles |
| CSV exports | Pro at $250/month and above | Basic at $295/month and above; Excel also included |
| CRM workflow | HubSpot, Pipedrive, Salesforce and Outreach integrations | CRM enrichment, lead push and bulk-sync integrations |
Ecommerce depth or technology breadth?
Store Leads
Start with Store Leads when your target account is an online store. Its merchant data includes commerce platforms, product categories, apps, themes, product counts and sales estimates. This makes it useful for an agency or app vendor choosing retailers by catalog and storefront setup.
BuiltWith
Start with BuiltWith when a technology defines your market across different industries. A hosting provider, analytics vendor or security company can research websites by their stack, then narrow the audience with company, location and business signals. Ecommerce is one part of that broader coverage.
How you build a qualified account list
Store Leads
For a Shopify app campaign, use store attributes to narrow the merchant audience: category, location, apps and other search filters. Review the product assortment and storefront before moving a store into your list. This workflow starts with a retailer and its ecommerce needs.
BuiltWith
For a technology campaign, build a report around the technology you serve or replace. Narrow it by location, spend, keywords, vertical and company signals. BuiltWith also supports ecommerce filters such as product counts and estimated sales revenue, so retail research is part of its report workflow.
Business details and individual contacts
Store Leads
Store Leads provides business email addresses and phone numbers. For named employees and personal contact data, it connects to vendors such as Apollo, Cognism, ContactOut and FullEnrich. Its Apollo integration brings employee research into the store workflow and supports contact creation and sequences.
BuiltWith
BuiltWith includes publicly listed contact names, email addresses and job titles in its paid plans. A team researching websites can export those details with the report. If your campaign needs a specific buying role, compare the resulting contacts at your target accounts before choosing your tool.
Exports and CRM workflows
Store Leads
Store Leads includes CSV exports, API and MCP access from Pro. Premium supports interactive research and manual CRM enrichment; Pro adds automatic enrichment and the full workflow automation offering. Its integrations include HubSpot, Pipedrive, Salesforce and Outreach.
BuiltWith
BuiltWith includes CSV and Excel exports plus report downloads in its paid plans. Its CRM tools include HubSpot and Salesforce lead push and bulk sync, Zoho sync and a Pipedrive plugin. Choose the connection that fits how your team creates accounts, enriches existing records and passes leads to sales.
Monthly pricing in USD
| Product | Plan | Per month | Included scope |
|---|---|---|---|
| Store Leads | Premium | $75 | Interactive research on two ecommerce platforms; one user |
| Store Leads | Pro | $250 | Two platforms, CSV exports, API and MCP; two users |
| Store Leads | Elite | $450 | All ecommerce platforms; three users |
| Store Leads | Enterprise | $950 | All platforms, advanced CRM features and ten users |
| BuiltWith | Basic | $295 | Two technologies, two keywords and two retail reports; one login |
| BuiltWith | Pro | $495 | Unlimited technology, keyword and retail reports; one login |
| BuiltWith | Team | $995 | Unlimited reports and Pro logins |
For a team exporting Shopify leads, the entry comparison is Store Leads Pro at $250/month versus BuiltWith Basic at $295/month. Choose Store Leads Pro for research across two commerce platforms. Choose BuiltWith Basic for a focused set of technology, keyword and retail reports.
For a broader technology research program, BuiltWith Pro removes those report limits. For ecommerce research spanning all Store Leads platforms, Elite expands platform access.
A Shopify alternative: StoreInspect
If your work starts with Shopify merchants and their buying teams, StoreInspect brings store search, apps, themes, pixels and contact research into one workflow. Build a saved list, choose the relevant people and export your selection or send it to your CRM.
Pro ($99/mo) includes 1,000 contact reveals per month. Use the store’s technology and product catalog to qualify the account, then research ecommerce managers, marketing leaders or founders for your offer.