Apollo vs Store Leads
Apollo starts with people and outbound execution. Store Leads starts with ecommerce stores and enrichment-ready data. Here is how pricing, filters, contacts, workflows, and best-fit use cases compare, plus when a Shopify-specific third option makes more sense.
Choose Apollo if you already know who you want to reach and need contacts, sequences, dialer, and CRM sync in one outbound stack.
Choose Store Leads if you need to discover ecommerce brands first, segment them by platform, apps, or theme data, and enrich contacts afterward.
Choose StoreInspect if your team is Shopify-specific and wants to qualify stores and reach decision-makers without stitching together a broader Apollo plus Store Leads workflow.
Apollo vs Store Leads at a Glance
A quick three-way view of where Apollo, Store Leads, and StoreInspect fit.
Apollo vs Store Leads: Feature Comparison
Where contact-first outbound, store-first ecommerce discovery, and a simpler Shopify-specific third option actually differ in practice.
People-First Outbound vs Store-First Discovery
Apollo is built to help sales teams search for people and companies, pull business emails and phone numbers, and move those contacts into outreach. It starts from personas, accounts, and outbound execution rather than ecommerce stores.
Source: Apollo pricing
Store Leads starts from the store layer. Its core workflow is discovering ecommerce businesses across platforms, filtering them by store attributes, then exporting or enriching that data into downstream systems.
Source: Store Leads site
StoreInspect also starts from stores, but much more narrowly. It is built for Shopify-specific qualification and prospecting instead of broad ecommerce discovery or a general B2B sales motion.
Bottom line: Apollo is the stronger people-first outbound stack. Store Leads is the stronger store-first ecommerce database. StoreInspect is the more focused Shopify-specific prospecting workflow.
Contact Access vs Contact Enrichment
Apollo is built around direct contact discovery. Its official product pages position business emails and phone numbers as the core value, and credits are consumed when you access or export that data.
Source: Apollo email finder, Apollo credits
Store Leads includes non-personal store emails and phone numbers by default, then pushes personal-contact workflows into third-party personal-data integrations like Apollo, ContactOut, and FullEnrich. That makes it better for enrichment-heavy teams than for direct out-of-the-box founder outreach.
Source: Store Leads Apollo integration
StoreInspect is the better third option when you want Shopify-specific store qualification and direct decision-maker contact workflows in the same product, without turning contact enrichment into a second stack decision.
Bottom line: Apollo is better when contact access is the main job. Store Leads is better when store discovery comes first and contact enrichment comes later. StoreInspect is better when you want those two layers tighter together for Shopify.
How Much Shopify Context You Actually Get
Apollo does have ecommerce signal. Its live filter glossary includes technologies plus market segments like ecommerce, D2C, and retail. But that signal stays abstracted at the company level. It does not give you a Shopify-native prospecting workflow around app gaps, theme choices, or storefront context.
Source: Apollo filters
Store Leads goes much further on ecommerce context. Its official homepage says it tracks installed apps, app install dates and change logs, theme, theme vendor, and theme style. The limitation is not absence of Shopify data. The limitation is that the product is broader and more enrichment-oriented than a Shopify-outreach workflow.
Source: Store Leads site
StoreInspect is the sharper third option for teams that want to turn Shopify context directly into prospecting. It keeps the workflow closer to specific apps, themes, pixels, and qualification signals instead of splitting discovery and outreach into separate systems.
Bottom line: Apollo gives the least Shopify context. Store Leads gives meaningful Shopify context inside a broader ecommerce database. StoreInspect is the most Shopify-outreach-oriented of the three.
Workflow Automation, CRM, and API Fit
Apollo is the most complete outbound execution platform here. Official pages and docs confirm sequences, dialer, CRM sync, workflow automation, AI research, and API access as core parts of the product.
Source: Apollo API, Apollo pricing
Store Leads is less of a native outbound system, but stronger on ecommerce-data plumbing. Its live pricing and homepage show CSV export, API access, CRM enrichment, workflows, and direct integrations with HubSpot, Salesforce, Outreach, Pipedrive, and Apollo.
Source: Store Leads site
StoreInspect should be framed as simpler and more focused. It is not trying to replace Apollo's outbound execution layer or Store Leads' broader enrichment infrastructure. It is trying to reduce the amount of stack you need for Shopify-specific prospecting.
Bottom line: Apollo wins on outbound orchestration. Store Leads wins on ecommerce-data export and enrichment infrastructure. StoreInspect wins on a simpler Shopify-specific workflow with fewer moving parts.
Pricing and Stack Cost
Apollo starts at $49 per user per month, then layers in credits that expire at the end of each billing cycle. That can be a good value if you need contacts and outbound execution in one platform, but it still does not solve ecommerce store discovery on its own.
Source: Apollo pricing, Apollo credits
Store Leads starts at $75 per month, but export-heavy workflows realistically begin at the $250 Pro tier where CSV export and API access start. If your team also needs personal decision-maker contacts, Store Leads often becomes one part of a broader stack rather than the whole answer.
Source: Store Leads pricing
StoreInspect is the better third option when pricing clarity and stack simplicity matter more than broad outbound features or multi-platform ecommerce coverage. It is built to remove the need for a separate discovery-plus-enrichment decision for Shopify teams.
Bottom line: Apollo is cheaper to start if your main job is contact-first outbound. Store Leads is the more expensive data layer once exports matter. StoreInspect is simpler when your market is Shopify and you want fewer moving parts.
Pricing and Stack Cost
The real cost depends on whether you still need a second layer for store discovery, contact enrichment, or Shopify-specific qualification.
Apollo
People-first outbound platform
Official pricing: Apollo
- •Free: 50 email credits/mo, CSV export, Chrome extension, basic filters
- •Basic: $49/user/mo, 30,000 credits/year
- •Professional: $79/user/mo, 48,000 credits/year
- •Organization: $119/user/mo, 72,000 credits/year, 3-user minimum
Store Leads
Store-first ecommerce database
Official pricing: Store Leads
- •Premium: $75/mo, 2,000 searches, 1 user, no CSV export
- •Pro: $250/mo, CSV export, API access, automatic CRM enrichment
- •Elite: $450/mo, all platforms, automations, 3 users
- •Enterprise: $950/mo, product search, history, higher rate limits
StoreInspect
Simpler Shopify-specific prospecting
- •Free tier to test the workflow before paying
- •Pro: $49/mo for Shopify-specific prospecting and contact workflows
- •Built for qualification plus direct action, not a larger outbound stack
- •Less stack overhead than combining a broad database with a contact platform
The difference: Apollo is cheaper to start if your main job is contact-first outbound. Store Leads is the more expensive data layer once exports matter. StoreInspect is simpler when your market is Shopify and you want fewer moving parts.
Apollo, Store Leads, or StoreInspect: Which Is Right for You?
Choose Apollo if you...
- •You already know the companies or personas you want and need business emails, phone numbers, and outbound sequences in one place
- •Your sales team works across industries, not just ecommerce, and already lives inside HubSpot, Salesforce, or outbound tooling
- •You need SDR-style execution with dialer, sequences, CRM sync, and workflow automation built into the same platform
- •You are comfortable with per-user pricing and credits that reset on a billing cycle
Choose Store Leads if you...
- •You need to discover ecommerce brands across Shopify, WooCommerce, Wix, and other platforms before worrying about contacts
- •Your workflow starts with store selection, category research, app/theme screening, or TAM mapping rather than with named people
- •You already have Apollo, ContactOut, FullEnrich, or another contact layer and mainly need a better ecommerce discovery dataset
- •You care more about dataset breadth, exports, and API access than about native outbound execution
Choose StoreInspect if you...
- •Start from Shopify stores instead of generic company records
- •Keep contacts attached to the qualification layer
- •Use a simpler prospecting workflow with less stack overhead
- •Fit the way Shopify agencies and app teams actually sell
Best Third Option: StoreInspect
If Apollo is too people-first and Store Leads is too data-heavy, StoreInspect is the Shopify-specific middle path. It starts from stores like Store Leads, but includes direct outreach-ready contacts without requiring a broader outbound stack or a separate enrichment layer.
Store-First
Start from Shopify stores instead of generic company records
Contacts Included
Keep contacts attached to the qualification layer
Less Stack Overhead
Use a simpler prospecting workflow with less stack overhead
Clearer ICP Fit
Fit the way Shopify agencies and app teams actually sell
Methodology: official Apollo pricing, credits, filter, email-finder, and API pages plus official Store Leads pricing and integration pages were reviewed in April 2026. Third-party reviews were used for sentiment only, not as the source of truth for current plan details.
Sources
Official product pages and docs used to verify pricing, contact models, and workflow claims.
Apollo pricing
https://www.apollo.io/pricing
SourceApollo credits
https://www.apollo.io/pricing/about-credits
SourceApollo search filters
https://knowledge.apollo.io/hc/en-us/articles/4412665755661-Search-Filters-Overview
SourceApollo email finder
https://www.apollo.io/email-finder
SourceApollo API overview
https://docs.apollo.io/docs/api-overview
SourceStore Leads homepage and pricing
https://storeleads.app/
SourceStore Leads Apollo integration
https://storeleads.app/help/integrations/apollo
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Apollo vs Store Leads FAQ
Common questions buyers ask when comparing the two products.
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