Chubbies

Chubbies is a popular men's fashion brand specializing in proper-length shorts, founded in 2011 with an estimated 3M monthly visitors driven by 3.8M social followers. The store runs on a custom Shopify theme with enterprise signals, 6 key apps including Yotpo Reviews, Klaviyo, and Attentive for reviews, email, and personalization, plus GTM and 9 pixels like Meta, TikTok, Google Analytics 4, and Pinterest for advanced tracking. It features ~830 products across ~158 collections.

As one of the most successful Shopify stores in the fashion space, Chubbies has built a comprehensive ecommerce operation that leverages advanced marketing technology and conversion optimization strategies. Their tech stack includes 6 specialized apps working together to deliver personalized shopping experiences, streamlined checkout flows, and sophisticated post-purchase engagement. The store's implementation of 9 tracking pixels enables precise attribution and retargeting across major advertising platforms including Meta, Google, and TikTok.