Death Wish Coffee

Death Wish Coffee is the #1 organic and fair trade coffee brand, founded in 2012 and headquartered in Saratoga Springs, NY. With an estimated 750k monthly visitors driven by 1M+ social followers, it powers its Shopify store with the free Dawn theme and 7 apps including Klaviyo for email marketing, Gorgias Chat for support, and Rebuy for personalization. The tech stack features 5 pixels like Meta Pixel, Google Analytics 4, Google Ads, and GTM for robust tracking.

As one of the most successful Shopify stores in the food & beverage space, Death Wish Coffee has built a comprehensive ecommerce operation that leverages advanced marketing technology and conversion optimization strategies. Their tech stack includes 7 specialized apps working together to deliver personalized shopping experiences, streamlined checkout flows, and sophisticated post-purchase engagement. The store's implementation of 5 tracking pixels enables precise attribution and retargeting across major advertising platforms including Meta, Google, and TikTok.