F1 Authentics

F1 Authentics is the official online store for Formula 1 merchandise and collectibles, featuring rare race-used driver gear and team equipment. With 1M-5M monthly visitors and a strong social media presence (532k Instagram followers), they leverage Shopify Plus for enterprise-level e-commerce. Their tech stack includes Klaviyo for email marketing, Swym Wishlist for enhanced customer experience, and comprehensive tracking via Google Analytics 4, Google Ads, and Hotjar.

F1 Authentics is a top other store on Shopify. They use 3 apps to run their store, from email marketing to reviews to analytics. 8 tracking pixels help them measure ad performance on Meta, Google, and TikTok.