What theme does F1 Authentics use?

F1 Authentics uses a custom theme called "[ESC] Live - 2025/12/16".

What apps does F1 Authentics use on Shopify?

F1 Authentics uses 3 apps including Klaviyo, Swym Wishlist, Shop Pay.

What tracking pixels does F1 Authentics have?

F1 Authentics has 8 tracking pixels active for advertising and analytics.

F1 Authentics

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F1 Authentics is the official online store for Formula 1 merchandise and collectibles, featuring rare race-used driver gear and team equipment.

🇬🇧 GB•👗 Sports & Fitness•📈 3M/mo•📦 433 products•🗓️ Est. 2019

Store Overview

F1 Authentics is the official online store for Formula 1 merchandise and collectibles, featuring rare race-used driver gear and team equipment. With 1M-5M monthly visitors and a strong social media presence (532k Instagram followers), they leverage Shopify Plus for enterprise-level e-commerce. Their tech stack includes Klaviyo for email marketing, Swym Wishlist for enhanced customer experience, and comprehensive tracking via Google Analytics 4, Google Ads, and Hotjar.

F1 Authentics is a top sports & fitness store on Shopify. They use 3 apps to run their store, from email marketing to reviews to analytics. 8 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Founded in 2019Official Formula 1 MerchandiseShopify PlusUses Klaviyo1M-5M Monthly Visitors