F1 Authentics

F1 Authentics

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F1 Authentics is the official online store for Formula 1 merchandise and collectibles, featuring rare race-used driver gear and team equipment.

🇬🇧 United KingdomSports & Fitness500k/mo433 productsEst. 2019Shopify Plus

Store Overview

F1 Authentics is the official online store for Formula 1 merchandise and collectibles, featuring rare race-used driver gear and team equipment. With 1M-5M monthly visitors and a strong social media presence (532k Instagram followers), they leverage Shopify Plus for enterprise-level e-commerce. Their tech stack includes Klaviyo for email marketing, Swym Wishlist for enhanced customer experience, and comprehensive tracking via Google Analytics 4, Google Ads, and Hotjar.

F1 Authentics is a top sports & fitness store on Shopify. They use 3 apps to run their store, from email marketing to reviews to analytics. 8 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Founded in 2019Official Formula 1 MerchandiseShopify PlusUses Klaviyo1M-5M Monthly Visitors

Traffic & Growth

Brand search interest over the last 6 months.

500k

Estimated monthly visits

Theme

[ESC] Live - 2025/12/16Custom
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Tech Stack

3 apps detected

Tracking Pixels

7 detected
Google Analytics 4Google AdsGoogle Tag ManagerHotjarMicrosoft Ads (Bing)LinkedIn InsightShopify Web Pixel

Common Questions

Snapshot

100Score
Products
433
Collections
266
Price Range
$1 – $3299
Avg Price
$605
Apps
3
Pixels
8
Revenue
$X.XM

Team Contacts

2 found

Chief Commercial Officer

•••@f1authentics.com

Chief Commercial Officer (cco)

•••@f1authentics.com

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