Fenty Beauty

Fenty Beauty by Rihanna is a pioneering beauty brand with an estimated 20M+ monthly visitors.

🇺🇸 United StatesBeauty10M/mo852 productsEst. 2018Shopify Plus

Store Overview

Fenty Beauty by Rihanna is a pioneering beauty brand with an estimated 20M+ monthly visitors. The store leverages a robust tech stack including Klaviyo, Attentive, and Yotpo Reviews, supported by Google Analytics 4 and GTM for advanced tracking.

Fenty Beauty is a top beauty store on Shopify. They use 7 apps to run their store, from email marketing to reviews to analytics. 6 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Custom 'Fenty' theme tailored for high-volume, visual-heavy beauty e-commerceEnterprise-level app stack with Klaviyo, Attentive, and Gorgias for customer engagementStrong social proof with 17.5M+ followers across TikTok and InstagramImplements buy-now-pay-later options via Afterpay and KlarnaUtilizes Shopify Web Pixel for first-party data collection

Traffic & Growth

Brand search interest over the last 6 months.

10M

Estimated monthly visits

Theme

FentyCustom

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Tech Stack

7 apps detected

Yotpo ReviewsReviews & Ratings

Customer reviews and UGC platform for ecommerce

KlaviyoEmail & SMS Marketing

The #1 email & SMS platform for Shopify stores

AttentiveEmail & SMS Marketing

Enterprise SMS and email marketing platform

Gorgias ChatCustomer Support

Ecommerce helpdesk and live chat platform

AfterpayPayment & Checkout

Buy now, pay later payment solution

KlarnaPayment & Checkout

Global buy now, pay later payment solution

Shop PayPayment & Checkout

Shopify's accelerated checkout with installments

View Hidden Apps

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Tracking Pixels

6 detected

Common Questions

More Beauty Stores

6 apps • 3M visitors

5 apps • 500k visitors

5 apps • 100k visitors

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Snapshot

100Score

Products

852

Collections

363

Price Range

$2 – $150

Avg Price

$36

Apps

7

Pixels

6

Revenue

$X.XM

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Brand Presence

HQ: 425 Market Street

Founded: 2018

Employees: 200

Advertising

110 active Meta ads View TikTok Creative Center

Team Contacts

10 found

Vice President, Global Brand Marketing, Fenty Beauty & Fenty Fragrance

•••@fentybeauty.com

Nordic Marketing Manager

•••@fentybeauty.com

+8 more contacts

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