What theme does Fenty Beauty use?

Fenty Beauty uses a custom theme called "Fenty".

What apps does Fenty Beauty use on Shopify?

Fenty Beauty uses 7 apps including Yotpo Reviews, Klaviyo, Attentive and more.

What tracking pixels does Fenty Beauty have?

Fenty Beauty has 6 tracking pixels active for advertising and analytics.

Fenty Beauty

Visit Store

Fenty Beauty by Rihanna is a pioneering beauty brand with an estimated 20M+ monthly visitors.

🇺🇸 United StatesBeauty10M/mo852 productsEst. 2018Shopify Plus

Quick Answers

Software Platform

fentybeauty.com runs on Shopify Plus. StoreInspect detected its theme, storefront apps, tracking pixels, and traffic signals from public Shopify storefront data.

Apps Detected

Fenty Beauty uses 7 detected Shopify apps, including Yotpo Reviews, Klaviyo, Attentive, and more.

Traffic

Estimated monthly visits: 10M. Use this as a directional tier for prospecting, not an exact revenue or traffic claim.

Contacts

StoreInspect found 10 contacts connected to Fenty Beauty. Emails stay hidden until unlocked in the dashboard.

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Store Overview

Fenty Beauty by Rihanna is a pioneering beauty brand with an estimated 20M+ monthly visitors. The store leverages a robust tech stack including Klaviyo, Attentive, and Yotpo Reviews, supported by Google Analytics 4 and GTM for advanced tracking.

Fenty Beauty is a top beauty store on Shopify. They use 7 apps to run their store, from email marketing to reviews to analytics. 6 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Custom 'Fenty' theme tailored for high-volume, visual-heavy beauty e-commerceEnterprise-level app stack with Klaviyo, Attentive, and Gorgias for customer engagementStrong social proof with 17.5M+ followers across TikTok and InstagramImplements buy-now-pay-later options via Afterpay and KlarnaUtilizes Shopify Web Pixel for first-party data collection

Traffic & Growth

Brand search interest over the last 6 months.

10M

Estimated monthly visits

Theme

FentyCustom

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Tech Stack

7 apps detected

Yotpo ReviewsReviews & Ratings

Customer reviews and UGC platform for ecommerce

KlaviyoEmail & SMS Marketing

The #1 email & SMS platform for Shopify stores

AttentiveEmail & SMS Marketing

Enterprise SMS and email marketing platform

Gorgias ChatCustomer Support

Ecommerce helpdesk and live chat platform

AfterpayPayment & Checkout

Buy now, pay later payment solution

KlarnaPayment & Checkout

Global buy now, pay later payment solution

Shop PayPayment & Checkout

Shopify's accelerated checkout with installments

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Tracking Pixels

6 detected

Common Questions

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Snapshot

100Score

Products

852

Collections

363

Price Range

$2 – $150

Avg Price

$36

Apps

Pixels

Revenue

$X.XM

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Brand Presence

HQ: 425 Market Street

Founded: 2018

Employees: 200

Advertising

110 active Meta ads View TikTok Creative Center

Team Contacts

10 found

Vice President, Global Brand Marketing, Fenty Beauty & Fenty Fragrance

•••@fentybeauty.com

Nordic Marketing Manager

•••@fentybeauty.com

+8 more contacts

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