Fenty Beauty

Fenty Beauty

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Fenty Beauty by Rihanna is a pioneering beauty brand with an estimated 20M+ monthly visitors.

πŸ‡ΊπŸ‡Έ United StatesBeauty10M/mo852 productsEst. 2018Shopify Plus

Store Overview

Fenty Beauty by Rihanna is a pioneering beauty brand with an estimated 20M+ monthly visitors. The store leverages a robust tech stack including Klaviyo, Attentive, and Yotpo Reviews, supported by Google Analytics 4 and GTM for advanced tracking.

Fenty Beauty is a top beauty store on Shopify. They use 7 apps to run their store, from email marketing to reviews to analytics. 6 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Custom 'Fenty' theme tailored for high-volume, visual-heavy beauty e-commerceEnterprise-level app stack with Klaviyo, Attentive, and Gorgias for customer engagementStrong social proof with 17.5M+ followers across TikTok and InstagramImplements buy-now-pay-later options via Afterpay and KlarnaUtilizes Shopify Web Pixel for first-party data collection

Traffic & Growth

Brand search interest over the last 6 months.

10M

Estimated monthly visits

Theme

Tech Stack

7 apps detected

Tracking Pixels

6 detected
Google Analytics 4Shopify Web PixelGoogle Tag ManagerKlaviyoAttentiveRakuten Advertising

Common Questions

Snapshot

100Score
Products
852
Collections
363
Price Range
$2 – $150
Avg Price
$36
Apps
7
Pixels
6
Revenue
$X.XM

Brand Presence

HQ: 425 Market Street
Founded: 2018
Employees: 200

Team Contacts

10 found

Vice President, Global Brand Marketing, Fenty Beauty & Fenty Fragrance

β€’β€’β€’@fentybeauty.com

Nordic Marketing Manager

β€’β€’β€’@fentybeauty.com

+8 more contacts

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