Fenty Beauty

Fenty Beauty

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Fenty Beauty by Rihanna is a pioneering beauty brand with an estimated 20M+ monthly visitors.

πŸ‡ΊπŸ‡Έ United StatesBeauty10M/mo852 productsEst. 2018Shopify Plus

Quick Answers

Software Platform

fentybeauty.com runs on Shopify Plus. StoreInspect detected its theme, storefront apps, tracking pixels, and traffic signals from public Shopify storefront data.

Apps Detected

Fenty Beauty uses 7 detected Shopify apps, including Yotpo Reviews, Klaviyo, Attentive, and more.

Traffic

Estimated monthly visits: 10M. Use this as a directional tier for prospecting, not an exact revenue or traffic claim.

Contacts

StoreInspect found 12 contacts connected to Fenty Beauty. Emails stay hidden until unlocked in the dashboard.

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Store Overview

Fenty Beauty by Rihanna is a pioneering beauty brand with an estimated 20M+ monthly visitors. The store leverages a robust tech stack including Klaviyo, Attentive, and Yotpo Reviews, supported by Google Analytics 4 and GTM for advanced tracking.

Fenty Beauty is a top beauty store on Shopify. StoreInspect detected 7 Shopify apps on its public storefront, including Yotpo Reviews, Klaviyo, Attentive, and more. Detected tracking pixels help show which advertising and analytics platforms are visible on the storefront.

Custom 'Fenty' theme tailored for high-volume, visual-heavy beauty e-commerceEnterprise-level app stack with Klaviyo, Attentive, and Gorgias for customer engagementStrong social proof with 17.5M+ followers across TikTok and InstagramImplements buy-now-pay-later options via Afterpay and KlarnaUtilizes Shopify Web Pixel for first-party data collection

Prospecting Signals

  • 12 contacts connected to the store, which makes this profile more useful for qualified outreach.
  • Shopify Plus signal detected, which usually points to a larger or more operationally mature merchant.
  • 852 products detected, giving the brand a deeper catalog than a small starter store.
  • 7 detected apps show an active Shopify tech stack that can be compared against similar brands.
  • Email or SMS marketing signal detected through Klaviyo and Attentive.

Traffic & Growth

Brand search interest over the last 6 months.

10M

Estimated monthly visits

Theme

Tech Stack

7 apps detected

Tracking Pixels

6 detected
Google Analytics 4Shopify Web PixelGoogle Tag ManagerKlaviyoAttentiveRakuten Advertising

Common Questions

Snapshot

100Score
Products
852
Collections
363
Price Range
$2 – $150
Avg Price
$36
Apps
7
Pixels
6
Revenue
$X.XM

Brand Presence

HQ: 425 Market Street
Founded: 2018
Employees: 200

Team Contacts

12 found

Vice President, Global Brand Marketing, Fenty Beauty & Fenty Fragrance

β€’β€’β€’@fentybeauty.com

Director, Social Creative

β€’β€’β€’@fentybeauty.com

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