First Lite

First Lite is a leading provider of technical hunting apparel and gear designed for big game hunters, attracting 1M-5M monthly visitors. Founded in 1999, their Shopify Plus store leverages Klaviyo for email marketing and Gorgias Chat for customer support, ensuring a seamless shopping experience. They utilize Meta Pixel, TikTok Pixel, and Google Analytics 4 for comprehensive tracking and optimization.

First Lite is a top sports & fitness store on Shopify. They use 6 apps to run their store, from email marketing to reviews to analytics. 7 tracking pixels help them measure ad performance on Meta, Google, and TikTok.