Jeffree Star Cosmetics

Jeffree Star Cosmetics

The world's leading fast-fashion destination on Shopify, known for celebrity collaborations and trend-setting styles.

πŸ‡ΊπŸ‡Έ United Statesβ€’πŸ’² USDβ€’πŸ—£οΈ ENβ€’πŸ‘— Beautyβ€’πŸ“ˆ 3M

Store Overview

Jeffree Star Cosmetics is an influencer-founded beauty brand with 280 products and peak traffic of 3M monthly visitors. Their fully custom Shopify theme features Klaviyo for email marketing, Gorgias for support, Rebuy for AI-powered upsells, and multi-platform advertising via Meta and Google Ads.

As one of the most successful Shopify stores in the beauty space, Jeffree Star Cosmetics has built a comprehensive ecommerce operation that leverages advanced marketing technology and conversion optimization strategies. Their tech stack includes 4 specialized apps working together to deliver personalized shopping experiences, streamlined checkout flows, and sophisticated post-purchase engagement. The store's implementation of 3 tracking pixels enables precise attribution and retargeting across major advertising platforms including Meta, Google, and TikTok.

Fully custom theme with heavy brand customizationInfluencer-driven with massive social media reach (YouTube, Instagram, TikTok)Enterprise email marketing via KlaviyoAI-powered upsells with RebuyCloudFront CDN for global performance

Traffic & Growth

Estimated monthly visits over the last 6 months.

24.5M+12%

Monthly visits (October)

Theme

Jeffrey Star Custom ThemeCustom
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Tech Stack

4 apps detected

Tracking Pixels

3 detected
Meta
Google
Google Ads

Common Questions

Snapshot

84Score
Apps
4
Pixels
3
Est. Revenue
$2.4M
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Brand Presence

Instagram
21M
TikTok
4.2M
Facebook
8.5M
HQ: Los Angeles, CA
Founded: 2006

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