The Oodie

The Oodie

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The Oodie is a popular fashion brand specializing in oversized, wearable blanket hoodies made from ultra-soft fleece.

🇦🇺 AustraliaFashion100k/mo444 productsEst. 2018Shopify Plus

Store Overview

The Oodie is a popular fashion brand specializing in oversized, wearable blanket hoodies made from ultra-soft fleece. With 1M-5M monthly visitors and a strong social media presence (468k+ Instagram followers), The Oodie leverages Shopify Plus and a robust tech stack including Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.

The Oodie is a top fashion store on Shopify. They use 7 apps to run their store, from email marketing to reviews to analytics. 8 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Founded in 2018Shopify Plus1M-5M Monthly VisitorsUses Klaviyo & Gorgias468k+ Instagram Followers

Traffic & Growth

Brand search interest over the last 6 months.

100k

Estimated monthly visits

Theme

Tech Stack

7 apps detected

Tracking Pixels

8 detected
Meta PixelGoogle Analytics 4Google AdsGoogle Tag ManagerPinterest TagSnapchat PixelMicrosoft Ads (Bing)Shopify Web Pixel

Common Questions

Snapshot

100Score
Products
444
Collections
295
Price Range
$1 – $169
Avg Price
$78
Apps
7
Pixels
8
Revenue
$X.XM

Team Contacts

19 found

Executive Assistant To Founder

•••@theoodie.com

Chief Executive Officer

•••@theoodie.com

+17 more contacts

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