What theme does Primary.com use?

Primary.com uses a free theme called "Debut".

What apps does Primary.com use on Shopify?

Primary.com uses 4 apps including Klaviyo, Attentive, Shop Pay and more.

What tracking pixels does Primary.com have?

Primary.com has 13 tracking pixels active for advertising and analytics.

Primary.com

Visit Store

Primary.com is a Shopify store for baby and kids' clothing, likely attracting around 750k monthly visitors.

🇺🇸 United StatesBaby & Kids100k/mo1,146 productsEst. 1995Shopify Plus

Store Overview

Primary.com is a Shopify store for baby and kids' clothing, likely attracting around 750k monthly visitors. It uses Klaviyo and Attentive for marketing automation, with a tech stack that includes Meta Pixel, Google Analytics 4, and Google Tag Manager for advanced tracking.

Primary.com is a top baby & kids store on Shopify. They use 4 apps to run their store, from email marketing to reviews to analytics. 13 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Uses Debut theme (free tier) with ~5 apps installed, indicating a lean setup focused on essentials.Strong social presence with ~524K total followers, driving traffic through Instagram and Facebook.Implements Google Tag Manager for flexible pixel management, including Shopify Web Pixel.App stack emphasizes email/SMS (Klaviyo, Attentive) and personalization (Dynamic Yield).Low product count (~8) with high collection count (~46), suggesting a focus on category organization.