Top Baby & Kids Shopify Stores

Analyze the tech stack, themes, and marketing strategies of the world's leading baby & kids brands.

Stores

33

Products

39,827

Nummies logo

Nummies

πŸ‡ΊπŸ‡Έgetnummies.com

Nummies is a leading brand in sustainable baby and kids products, specializing in reusable cloth diapers and accessories. With 5M-20M monthly visitors and a strong social media presence of 2.0M Instagram followers, Nummies leverages the Shopify Plus platform and Shop Pay for a seamless customer experience. Their robust tracking setup includes Meta Pixel, Google Analytics 4, Google Analytics (Universal), Google Ads, and Google Tag Manager for comprehensive data analysis.

10M Visits
Shop Pay
Snuggle Me Organic logo

Snuggle Me Organic

πŸ‡ΊπŸ‡Έsnugglemeorganic.com

Snuggle Me Organic is a specialized Shopify store for baby loungers with an estimated 3M monthly visitors. The site uses a custom Pipeline theme and integrates 8 tracking pixels including Meta, TikTok, and Google Analytics 4 alongside enterprise-level apps like Klaviyo and Rebuy.

3M Visits
Stamped.io
Klaviyo
Attentive
Lovevery logo

Lovevery

πŸ‡ΊπŸ‡Έlovevery.com

Lovevery is a Shopify store with an estimated 3M monthly visitors, using Yotpo Reviews, Klaviyo, and Zendesk Chat. Its tech stack includes Google Analytics 4, Google Tag Manager, and Microsoft Ads for robust tracking and engagement.

3M Visits
Yotpo Reviews
Klaviyo
Zendesk
Rock Your Baby logo

Rock Your Baby

πŸ‡¦πŸ‡Ίrockyourbaby.com

Rock Your Baby is a leading online retailer specializing in comfortable and stylish baby and kids clothing and accessories. With 1M-5M monthly visitors and a strong social media presence (121k+ Instagram followers), Rock Your Baby leverages Shopify Plus and key apps like Klaviyo, Afterpay, and Growave to deliver a seamless shopping experience. Their robust tracking setup includes Meta Pixel, Google Analytics 4, and Google Tag Manager for data-driven optimization.

500k Visits
Klaviyo
Afterpay
Shop Pay
Bambi Baby logo

Bambi Baby

πŸ‡ΊπŸ‡Έbambibaby.com

Bambi Baby is a leading online retailer for baby gear, nursery furniture, strollers, car seats, and accessories, attracting 1M-5M monthly visitors. Founded in 2005 and leveraging Shopify Plus, Bambi Baby utilizes a robust tech stack including Judge.me Reviews, Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.

500k Visits
Judge.me Reviews
Klaviyo
Attentive
Spearmintlove logo

Spearmintlove

πŸ‡ΊπŸ‡Έspearmintlove.com

Spearmintlove is a popular baby and kids' clothing and accessories brand known for soft fabrics and playful prints, attracting 1M-5M monthly visitors. Founded in 2013, their Shopify Plus store utilizes a robust tech stack including Klaviyo for email marketing, Re:amaze for customer support, and comprehensive tracking via Google Analytics 4, Meta Pixel, and Google Tag Manager.

500k Visits
Klaviyo
Re:amaze
Superfiliate
Caden Lane logo

Caden Lane

πŸ‡ΊπŸ‡Έcadenlane.com

Caden Lane is a leading online retailer specializing in personalized baby gifts, custom nursery decor, and unique baby clothing. Reaching 1M-5M monthly visitors, Caden Lane leverages a robust Shopify Plus setup with key apps like Klaviyo for email marketing and Yotpo for reviews and loyalty. Their tech stack also includes advanced tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel.

500k Visits
Yotpo Reviews
Klaviyo
Klarna
Sanrio logo

Sanrio

πŸ‡―πŸ‡΅sanrio.com

Sanrio is a beloved Japanese brand, founded in 1960 in Shinagawa, offering a wide array of character merchandise for babies and kids, including plush toys, accessories, and stationery. With a massive online presence of 1M-5M monthly visitors and 4M Instagram followers, Sanrio leverages Shopify Plus with a tech stack featuring Klaviyo for email marketing, Swym Wishlist, Shop Pay, Tapcart, and comprehensive tracking via Google Analytics 4, Google Analytics (Universal), Google Tag Manager, and Shopify Web Pixel.

500k Visits
Klaviyo
Swym Wishlist
Shop Pay
Babyletto logo

Babyletto

πŸ‡ΊπŸ‡Έbabyletto.com

Babyletto is a leading online retailer of modern and sustainable nursery furniture and decor, attracting 1M-5M monthly visitors. Founded in 2009, their Shopify Plus store leverages Klaviyo for email marketing and Zendesk Chat for customer support. They utilize a robust tracking setup with Meta Pixel, Google Analytics 4, Google Ads, Google Tag Manager, and Shopify Web Pixel.

500k Visits
Klaviyo
Zendesk Chat
Shop Pay
La Coqueta Kids logo

La Coqueta Kids

πŸ‡¬πŸ‡§lacoquetakids.com

La Coqueta Kids is a leading online retailer specializing in Spanish-inspired children's clothing and accessories, catering to newborns through 10-year-olds. With 1M-5M monthly visitors and a strong social media presence of 187k Instagram followers, La Coqueta Kids leverages Shopify Plus and a robust tech stack including Klaviyo for email marketing, Gorgias for customer support, and comprehensive tracking via Google Analytics 4 and Google Ads.

500k Visits
Yotpo Reviews
Klaviyo
Gorgias Chat
Snuggle Hunny logo

Snuggle Hunny

πŸ‡¦πŸ‡Ίsnugglehunnykids.com

Snuggle Hunny is a popular baby and kids' clothing, accessories, and nursery items store, attracting 1M-5M monthly visitors. Built on Shopify Plus, they leverage Yotpo Reviews & Loyalty, Gorgias Chat, and robust tracking with Meta Pixel, TikTok Pixel, and Google Analytics 4. With over 565k Instagram followers, Snuggle Hunny provides a seamless shopping experience with Afterpay and Shop Pay.

500k Visits
Yotpo Reviews
Gorgias Chat
Swym Wishlist
Natural Baby Shower logo

Natural Baby Shower

πŸ‡¬πŸ‡§naturalbabyshower.co.uk

Natural Baby Shower is a leading UK retailer specializing in eco-friendly and organic baby products, including clothing, toys, and skincare. With 1M-5M monthly visitors and a strong social presence (120k+ Instagram followers), they offer a curated selection of sustainable essentials. Their Shopify Plus store leverages advanced technologies like Klaviyo for email marketing, Yotpo for reviews and loyalty, and comprehensive tracking via Google Analytics 4 and Google Tag Manager.

500k Visits
Yotpo Reviews
Klaviyo
Swym Wishlist
Babyboo logo

Babyboo

πŸ‡¦πŸ‡Ίbabyboofashion.com

Babyboo is a leading online retailer offering affordable and fashion-forward maternity and baby clothing. With 5M-20M monthly visitors and a massive 4.3M Instagram following, Babyboo leverages a robust Shopify Plus setup. Their tech stack includes Yotpo Reviews, Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Google Analytics 4 and Google Tag Manager.

500k Visits
Yotpo Reviews
Klaviyo
Gorgias Chat
Lola + The Boys logo

Lola + The Boys

πŸ‡ΊπŸ‡Έlolaandtheboys.com

Lola + The Boys is a trendy children's clothing and accessories brand based in Chicago, catering to fashion-forward kids. With 1M-5M monthly visitors and a strong Instagram presence (257k+ followers), they leverage Shopify Plus and a robust tech stack including Yotpo Reviews, Klaviyo, Attentive, and comprehensive tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel.

500k Visits
Yotpo Reviews
Klaviyo
Attentive
Kytebaby logo

Kytebaby

πŸ‡ΊπŸ‡Έkytebaby.com

Kyte Baby is a direct-to-consumer brand specializing in bamboo baby sleepwear, attracting an estimated 3M monthly visitors. The site utilizes an enterprise-level tech stack featuring Klaviyo for email marketing, Rebuy for AI-powered recommendations, and a custom Focal theme.

500k Visits
Klaviyo
Swym Wishlist
Shop Pay
Monica + Andy logo

Monica + Andy

πŸ‡¬πŸ‡§monicaandandy.com

Monica + Andy is a Shopify store for organic baby clothes, blankets, and pajamas, attracting an estimated 750k monthly visitors. The site uses a custom theme and advanced marketing apps like Klaviyo and Attentive, powered by a robust tracking stack including Google Analytics 4 and Meta Pixel.

500k Visits
Klaviyo
Attentive
Gorgias Chat
Gerber Childrenswear logo

Gerber Childrenswear

πŸ‡ΊπŸ‡Έgerberchildrenswear.com

Gerber Childrenswear is a leading online retailer for baby and children's clothing, offering a wide selection of bodysuits, pajamas, and toddler outfits. With 1M-5M monthly visitors and over 200k Instagram followers, Gerber Childrenswear leverages Shopify Plus and apps like Yotpo Reviews and Gorgias Chat to enhance the customer experience. Their robust tracking setup includes Google Analytics 4, Google Tag Manager, and pixels for Microsoft Ads and Criteo, showcasing a data-driven approach to e-commerce.

100k Visits
Yotpo Reviews
Gorgias Chat
Shop Pay
Donsje Amsterdam logo

Donsje Amsterdam

πŸ‡³πŸ‡±donsje.com

Donsje Amsterdam offers premium, handcrafted leather baby shoes and accessories, attracting 1M-5M monthly visitors. Founded in 2010, this popular brand leverages Shopify Plus and a robust tech stack including Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.

100k Visits
Yotpo Reviews
Klaviyo
Wishlist King
Toys "R" Us logo

Toys "R" Us

πŸ‡ΊπŸ‡Έtoysrus.com

Toys "R" Us is a leading online retailer for toys, games, and baby essentials, catering to kids of all ages. With 1M-5M monthly visitors and a strong social presence of 593k Instagram followers, they leverage Shopify Plus for their e-commerce platform. Their tech stack includes Klaviyo for email marketing, Gorgias Chat for customer support, and robust tracking with Google Analytics 4 and Google Ads.

100k Visits
Klaviyo
Gorgias Chat
Shop Pay
Biainili logo

Biainili

πŸ‡ΊπŸ‡Έbiainili.com

Biainili is a children's furniture and decor brand specializing in products for playrooms, bedrooms, and learning spaces. With 50K-200K monthly visitors, 2M Instagram followers, and enterprise-level Shopify Plus infrastructure, they leverage advanced tech including Loox Reviews, Privy, Mailchimp, Smile.io Loyalty, Afterpay, and Shop Pay. Their comprehensive tracking setup includes Meta Pixel, Google Analytics 4, Google Analytics Universal, Shopify Web Pixel, and Google Tag Manager.

100k Visits
Loox Reviews
Privy
Mailchimp
Le Toy Van logo

Le Toy Van

πŸ‡¬πŸ‡§letoyvan.co.uk

Le Toy Van is a leading online retailer of beautifully crafted wooden toys, dolls' houses, and playsets, fostering imaginative play for children. With 1M-5M monthly visitors and a strong social media presence (136k+ Instagram followers), Le Toy Van leverages Shopify Plus and key apps like Mailchimp and Fera to deliver a seamless customer experience, enhanced by robust tracking via Google Analytics 4 and Meta Pixel.

100k Visits
Mailchimp
Shop Pay
Fera
Ourkids logo

Ourkids

shop-ourkids.com

Ourkids is a rapidly growing online retailer specializing in children's clothing, toys, and accessories for ages 0-12, attracting 1M-5M monthly visitors. Founded in 2023, they leverage Shopify Plus alongside key apps like Judge.me Reviews, Omnisend, and Tapcart to enhance the customer experience. Their robust tracking setup includes Meta Pixel, Google Analytics 4, and Google Ads, demonstrating a data-driven approach to growth.

100k Visits
Judge.me Reviews
Omnisend
Tapcart
Misha & Puff logo

Misha & Puff

πŸ‡ΊπŸ‡Έshop.misha-and-puff.com

Misha & Puff is a beloved brand offering hand-knit, whimsical children's clothing and accessories. With 1M-5M monthly visitors and a strong presence on Instagram (207k+ followers), they've established themselves as a leader in the niche. Their Shopify Plus store leverages Klaviyo for personalized email marketing, Gorgias Chat for customer support, and comprehensive tracking via Google Analytics 4, Microsoft Clarity, and Google Tag Manager.

100k Visits
Klaviyo
Gorgias Chat
Swym Wishlist
Lifely logo

Lifely

πŸ‡¦πŸ‡Ίlifely.com.au

Lifely is a leading Australian online store for organic baby clothing and accessories, crafted from natural bamboo and cotton. With 1M-5M monthly visitors and a strong social presence (143k+ Instagram followers), Lifely leverages Shopify Plus and a robust tech stack including Klaviyo for email marketing, Gorgias for customer support, and Judge.me for reviews, ensuring a seamless shopping experience.

100k Visits
Judge.me Reviews
Klaviyo
Gorgias Chat
American Girl logo

American Girl

πŸ‡ΊπŸ‡Έamericangirl.com

American Girl offers premium dolls, accessories, and books for children. Founded in 1986, the brand provides a range of products designed to inspire creativity and imagination in young girls.

100k Visits
Klaviyo
Shop Pay
Slime Obsidian logo

Slime Obsidian

πŸ‡ΊπŸ‡Έslimeobsidian.com

Slime Obsidian is a leading online retailer specializing in premium, handcrafted slime kits and sensory toys for children and collectors. With a substantial online presence, attracting 5M-20M monthly visitors and boasting 1.0M Instagram followers, Slime Obsidian leverages Shopify Plus for its enterprise-level e-commerce platform. They utilize Klaviyo and Attentive for enhanced customer engagement and Shop Pay for streamlined checkout, while employing Google Analytics 4, Google Analytics (Universal), Shopify Web Pixel, Google Ads, and Klaviyo for comprehensive data tracking and marketing optimization.

100k Visits
Klaviyo
Attentive
Shop Pay
Liewood-EN logo

Liewood-EN

πŸ‡©πŸ‡°liewood.com

Liewood-EN is a popular Shopify Plus store with 1M-5M monthly visitors, offering sustainable and playful children's products like silicone tableware, toys, and textiles. With over 500k Instagram followers, they leverage Klaviyo for email marketing and a robust tracking setup including Google Analytics 4, Google Ads, and Meta Pixel for comprehensive performance analysis.

100k Visits
Klaviyo
Wishlist King
Hiya Health | Essential Super Nutrients for Kids logo

Hiya Health | Essential Super Nutrients for Kids

πŸ‡ΊπŸ‡Έhiyahealth.com

Hiya Health is a Shopify store offering essential super nutrients for kids, attracting an estimated 750k monthly visitors. The site uses a custom Ride theme and integrates advanced apps like Klaviyo and Rebuy for personalized marketing and upsells.

100k Visits
Klaviyo
Superfiliate
Shop Pay
Winx Club logo

Winx Club

winxclub.com

WinxClub.com is the official online store for Winx Club merchandise, offering a wide range of toys, apparel, and accessories for kids. With 5M-20M monthly visitors and a strong Instagram presence (758k+ followers), the store leverages Shopify Plus for its enterprise-level e-commerce platform, utilizing Shop Pay for seamless transactions and comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager.

100k Visits
Shop Pay
Primary.com logo

Primary.com

πŸ‡ΊπŸ‡Έprimary.com

Primary.com is a Shopify store for baby and kids' clothing, likely attracting around 750k monthly visitors. It uses Klaviyo and Attentive for marketing automation, with a tech stack that includes Meta Pixel, Google Analytics 4, and Google Tag Manager for advanced tracking.

100k Visits
Klaviyo
Attentive
Shop Pay
Le Toy Van, Inc logo

Le Toy Van, Inc

πŸ‡ΊπŸ‡Έletoyvan.com

Le Toy Van, Inc. offers beautifully crafted wooden toys and playsets designed to inspire imaginative and educational play for children. With 1M-5M monthly visitors and a strong Instagram presence of 136k followers, Le Toy Van leverages Shopify Plus and Debutify to deliver a seamless shopping experience. Their comprehensive tracking setup includes Google Analytics 4, Google Tag Manager, and Google Ads, ensuring data-driven optimization.

100k Visits
Debutify
MilGenial Uruguay logo

MilGenial Uruguay

milgenialuruguay.com

MilGenial Uruguay is a leading online retailer of educational toys, games, and learning materials for children, attracting 1M-5M monthly visitors. Founded in 2023, this Shopify Plus store leverages Loox Reviews and Klaviyo for enhanced customer experience and marketing, with comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager.

100k Visits
Loox
Klaviyo
Her Children logo

Her Children

her-children.com

Her Children is a children's clothing and accessories brand for girls and boys, attracting 50K-200K monthly visitors. With 1.5M Instagram followers and a tech stack featuring Klaviyo for email marketing, Shop Pay, and comprehensive tracking via Meta Pixel, Google Analytics, and Shopify Web Pixel, they demonstrate strong e-commerce optimization.

100k Visits
Klaviyo
Shop Pay

Baby & Kids Industry Report

Data from 33 stores

Updated Feb 2026

Theme Distribution

Key Trends

Premium themes lead. Baby & Kids stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.

5 apps on average. The typical baby & kids store uses 5 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.

Mobile-first is essential. The majority of traffic to baby & kids stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.

Top Countries

πŸ‡ΊπŸ‡ΈUnited States
52%
πŸ‡¦πŸ‡ΊAustralia
15%
πŸ‡¬πŸ‡§GB
12%
πŸ‡³πŸ‡±NL
3%
🌍Other
18%

Store Scale Distribution

Enterprise

>1M monthly visits

9%

Mid-Market

100K - 1M visits

91%

Growth Stage

<100K visits

0%

Frequently Asked Questions

Common questions about baby & kids stores on Shopify

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