Market Share Articles

2 guides and insights on market share for Shopify store research.

Shopify apps losing share: our 14,732-store matched-panel study shows Mailchimp, Rebuy, Stamped, and Smile.io slipping while categories still grow.

Shopify apps losing share: our 14,732-store matched-panel study shows Mailchimp, Rebuy, Stamped, and Smile.io slipping while categories still grow.

We analyzed 508,680 Shopify stores to measure app market share. Klaviyo leads at 20.6%, but category winners change fast as stores scale.