What theme does Brooklinen use?

Brooklinen uses a free theme called "Dawn".

What apps does Brooklinen use on Shopify?

Brooklinen uses 6 apps including Yotpo Reviews, Gladly, Dynamic Yield and more.

What tracking pixels does Brooklinen have?

Brooklinen has 6 tracking pixels active for advertising and analytics.

Brooklinen

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The world's leading fast-fashion destination on Shopify, known for celebrity collaborations and trend-setting styles.

🇺🇸 United States•💲 USD•🗣️ EN•👗 Home & Garden•📈 1M

Store Overview

Brooklinen is a premium DTC bedding brand with 267 products and 1M+ monthly visitors. Built on Shopify's free Dawn theme with heavy customizations, they use enterprise apps like Dynamic Yield for personalization, Gladly for customer support, and GTM managing multi-platform ads across Meta, Google, TikTok, Snapchat, and Bing.

As one of the most successful Shopify stores in the home & garden space, Brooklinen has built a comprehensive ecommerce operation that leverages advanced marketing technology and conversion optimization strategies. Their tech stack includes 6 specialized apps working together to deliver personalized shopping experiences, streamlined checkout flows, and sophisticated post-purchase engagement. The store's implementation of 6 tracking pixels enables precise attribution and retargeting across major advertising platforms including Meta, Google, and TikTok.

Dawn theme with extensive customizationsPremium DTC positioning with curated catalog (267 products)Enterprise support via GladlyAI personalization with Dynamic YieldGTM managing 6-platform ad strategy (Meta, Google, TikTok, Snapchat, Bing, Pinterest)