STATE Bags

STATE Bags

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STATE Bags is a direct-to-consumer brand selling backpacks, totes, and bags for the whole family.

πŸ‡ΊπŸ‡Έ United StatesFashion500k/mo422 productsEst. 2012Shopify Plus

Store Overview

STATE Bags is a direct-to-consumer brand selling backpacks, totes, and bags for the whole family. The store attracts an estimated 750k monthly visitors and utilizes a robust marketing stack including Klaviyo, Postscript SMS, and Yotpo Loyalty for customer engagement.

STATE Bags is a top fashion store on Shopify. They use 7 apps to run their store, from email marketing to reviews to analytics. 4 tracking pixels help them measure ad performance on Meta, Google, and TikTok.

Uses a custom version of the 'Simplistic' Shopify theme for a clean UI.Implements a full suite of retention apps: Klaviyo, Yotpo, and Postscript.Offers modern checkout options with Shop Pay and Klarna.Employs Google Tag Manager for centralized tracking of 5+ pixels.Strong social presence with ~155k followers across Instagram and Facebook.

Traffic & Growth

Brand search interest over the last 6 months.

500k

Estimated monthly visits

Theme

SimplisticCustom
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Tech Stack

7 apps detected

Tracking Pixels

4 detected
Google Analytics 4Google Tag ManagerMicrosoft Ads (Bing)Shopify Web Pixel

Common Questions

Snapshot

100Score
Products
422
Collections
1124
Price Range
$12 – $249
Avg Price
$86
Apps
7
Pixels
4
Revenue
$X.XM

Brand Presence

HQ: New York, New York
Founded: 2012
Employees: 30

Team Contacts

13 found

Co-Founder Creative Director

β€’β€’β€’@statebags.com

CEO

β€’β€’β€’@statebags.com

+11 more contacts

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