Top Health & Wellness Shopify Stores
Analyze the tech stack, themes, and marketing strategies of the world's leading health & wellness brands.
Stores
75
Products
107,014
Turn this category into a prospect list with traffic, tech stack, and contact filters.
Canopy
🇺🇸getcanopy.co
Canopy is a Shopify store for humidifiers, shower heads, and diffusers. Estimated monthly traffic is ~750k visitors. The store uses Klaviyo for email marketing and Superfiliate for influencer programs, all managed via Google Tag Manager.
Pharmazone
pharmazone.com
Pharmazone is a leading online pharmacy and health & wellness retailer, offering a vast selection of pharmaceuticals, health products, and personal care items. With 1M-5M monthly visitors and a strong social presence (423k+ Instagram followers), Pharmazone leverages Shopify Plus and key apps like Klaviyo for email marketing and Ryviu for reviews to deliver a seamless customer experience. Their robust tracking setup includes Meta Pixel, Snapchat Pixel, and Google Analytics 4.
Sohati Care
sohaticare.com
Sohati Care is a premium beauty brand specializing in eco-friendly personal care products for sensitive skin, attracting 1M-5M monthly visitors. Founded in 2017, this Shopify Plus store leverages Stamped.io Reviews and Omnisend for enhanced customer experience and marketing, with comprehensive tracking via Meta, TikTok, and Google pixels.
Kin Euphorics
🇺🇸kineuphorics.com
Kin Euphorics is a Shopify store offering non-alcoholic alternative drinks and spirits, attracting an estimated 750k monthly visitors. The site uses a Debut theme and integrates apps like Yotpo Reviews, Klaviyo, and Afterpay, with robust tracking via Meta Pixel, Google Analytics 4, and GTM.
Medterra
🇺🇸medterracbd.com
Medterra is a leading CBD wellness brand offering oils, capsules, and topicals to over 50K-200K monthly visitors. Built on Shopify Plus with a custom theme, they leverage enterprise tools including Klaviyo for email marketing, Gorgias for support, and Yotpo for reviews. Their robust tech stack features Meta Pixel, Google Analytics 4, and Tapcart for mobile optimization.
Bloom Nutrition
🇺🇸bloomnu.com
Bloom Nutrition is a health and wellness supplement brand for women with an estimated 3M monthly visitors. The store uses a custom Themekit template and integrates key apps like Okendo Reviews and Klaviyo for customer engagement and email marketing.
Tena Nz
🇳🇿tena.co.nz
Tena Nz is a leading provider of incontinence products and adult diapers, serving individuals with bladder control needs since 1998. With 200K-1M monthly visitors, the Shopify Plus store leverages enterprise-level tech including Klaviyo for email marketing, Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive tracking. Their robust setup includes OneTrust for compliance and Bold Subscriptions for recurring revenue.
1 Up Nutrition
🇺🇸1upnutrition.com
1 Up Nutrition is a women's fitness supplement brand offering protein powders, pre-workouts, and wellness products. With 200K-1M monthly visitors and 1.1M Instagram followers, they operate on Shopify Plus with a robust tech stack including Klaviyo for email marketing, Yotpo Reviews, Gorgias Chat, and comprehensive tracking via Meta Pixel, TikTok Pixel, and Google Analytics.
Moon Juice
🇺🇸moonjuice.com
Moon Juice is a wellness brand offering adaptogenic supplements and beauty products, attracting an estimated 750k monthly visitors. The site uses a robust stack including Klaviyo, Attentive, and Rebuy, with 11 tracking pixels for advanced marketing.
Legendairy Milk
🇺🇸legendairymilk.com
Legendairy Milk is a leading Shopify Plus brand specializing in lactation supplements and breastfeeding support products for nursing mothers. With 50K-200K monthly visitors, 630K Instagram followers, and a robust tech stack including Klaviyo, Attentive, Gorgias Chat, and multiple tracking pixels, they demonstrate enterprise-level optimization. Their store leverages advanced apps like Smile.io Loyalty, Superfiliate, and Rebuy to enhance customer experience and drive growth.
Village Green Apothecary
🇺🇸myvillagegreen.com
Village Green Apothecary is a specialty pharmacy and wellness retailer offering a curated selection of supplements, natural remedies, and personalized health products. With over 20M monthly visitors, they leverage a robust Shopify Plus setup, including Klaviyo for personalized marketing and Judge.me for customer reviews, ensuring a seamless and trustworthy shopping experience. They also utilize advanced tracking with Google Analytics 4, Hotjar, and Microsoft Clarity.
Women's Best - EU
🌍eu.womensbest.com
Women's Best is a leading health and wellness brand dedicated to women, offering a wide range of supplements including protein powders, vitamins, and gut health products. With 5M-20M monthly visitors and a strong social presence of 3M Instagram followers, they leverage Shopify Plus and a robust tech stack including Mailchimp, Algolia Search, and comprehensive tracking via Google Analytics and Meta Pixel.
SugarbearPRO®
🇺🇸sugarbearpro.com
SugarbearPRO® is a leading health and wellness brand offering hair vitamins and supplements formulated with biotin and keratin, supporting hair growth and thickness. With 5M-20M monthly visitors and a strong social media presence (2M Instagram followers), they leverage Shopify Plus and key apps like Klaviyo for enhanced customer engagement. Their tech stack includes sophisticated tracking via TikTok Pixel, Google Analytics 4, and Google Tag Manager.
Vitruvi US
🇺🇸vitruvi.com
Vitruvi US is a leading health and wellness brand specializing in premium essential oil diffusers and aromatherapy products. With 1M-5M monthly visitors and a strong social media presence (154k+ Instagram followers), Vitruvi leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.
Optimum Nutrition
🇮🇪optimumnutrition.com
Optimum Nutrition is a leading sports nutrition brand offering protein powders, vitamins, and performance supplements. With 5M-20M monthly visitors and 15k Instagram followers, they operate on Shopify Plus with a robust tech stack including Yotpo Reviews, Shop Pay, and OneTrust. Their enterprise-level setup features Google Analytics 4, Google Tag Manager, and Littledata for comprehensive tracking and optimization.
Ronnie Coleman Signature Series
ronniecoleman.net
Ronnie Coleman Signature Series is a leading sports nutrition brand offering bodybuilding and fitness supplements, attracting 200K-1M monthly visitors. The Shopify Plus store leverages enterprise-grade technology including Yotpo Reviews, Loox Reviews, Klaviyo for email marketing, and comprehensive tracking with Meta Pixel, TikTok Pixel, Twitter Pixel, and Google Analytics. With 13.6M Instagram followers, the brand demonstrates massive social influence in the fitness industry.
Promixx
🇺🇸promixx.com
Promixx is a leading fitness brand selling electric shaker bottles and protein mixing accessories with 5M-20M monthly visitors. Their enterprise Shopify Plus store features a fully custom theme with advanced integrations including Yotpo Reviews, Klaviyo email marketing, Gorgias Chat, and comprehensive tracking via Meta Pixel, Twitter Pixel, and Google Analytics.
Mister Vapor
mistervapor.ca
Mister Vapor is a leading online retailer of vaping products, including e-liquids, devices, and accessories, attracting 1M-5M monthly visitors. Founded in 2016, they leverage Shopify Plus and Rebuy to enhance the customer experience. Their robust tracking setup includes Google Analytics 4, Google Tag Manager, and Meta Pixel, supporting their large Instagram following of 2 million.
Hiya Health | Essential Super Nutrients for Kids
🇺🇸hiyahealth.com
Hiya Health is a Shopify store offering essential super nutrients for kids, attracting an estimated 750k monthly visitors. The site uses a custom Ride theme and integrates advanced apps like Klaviyo and Rebuy for personalized marketing and upsells.
Manscaped
🇺🇸manscaped.com
MANSCAPED is a men's grooming brand with an estimated 10M monthly visitors. The store uses a custom Shopify theme and advanced marketing tech including Klaviyo, Dynamic Yield, and Northbeam. It is heavily instrumented with 8 tracking pixels for performance marketing.
Wellbeing Nutrition
wellbeingnutrition.com
Wellbeing Nutrition is a direct-to-consumer health and wellness brand offering plant-based, clean-label nutritional supplements. With 1M-5M monthly visitors and a strong social presence of 322k+ Instagram followers, they leverage Shopify Plus for their e-commerce platform. Their tech stack includes Judge.me for reviews and robust tracking via Meta Pixel, Google Analytics 4, and Microsoft Clarity.
Dr. Green Life
🇺🇸drgreenlifeorganics.com
Dr. Green Life is a rapidly growing organic skincare and wellness brand attracting 1M-5M monthly visitors. Founded in 2023 and based in Scottsdale, they leverage a robust Shopify Plus setup, utilizing Okendo Reviews, Klaviyo for email marketing, and Postscript SMS to enhance customer engagement. Their advanced tracking includes Google Analytics 4, Google Ads, and Google Tag Manager.
Clear Minds
🇬🇧clearminds.com
Clear Minds is a health and wellness brand specializing in CBD oils, capsules, and gummies for mental clarity and relaxation. With 50K-200K monthly visitors, 631k Instagram followers, and enterprise-level tech including Shopify Plus, Klaviyo, and multi-platform tracking pixels, they demonstrate sophisticated e-commerce optimization.
Prime
🇺🇸drinkprime.com
Prime offers subscription-based water filtration systems and replacement filters, catering to health and wellness enthusiasts. With 5M-20M monthly visitors and a strong social presence of 2.0M Instagram followers, Prime leverages Shopify Plus for its enterprise-level operations. Their tech stack includes Klaviyo for email marketing, GovX ID for exclusive offers, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Ads.
Health & Wellness Industry Report
Data from 75 stores
Key Trends
Premium themes lead. Health & Wellness stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.
4 apps on average. The typical health & wellness store uses 4 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.
Mobile-first is essential. The majority of traffic to health & wellness stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.
Common Tech Stack
Top Countries
Store Scale Distribution
Enterprise
>1M monthly visits
Mid-Market
100K - 1M visits
Growth Stage
<100K visits
Frequently Asked Questions
Common questions about health & wellness stores on Shopify
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