Top Beauty Shopify Stores

Analyze the tech stack, themes, and marketing strategies of the world's leading beauty brands.

Stores

349

Products

725,521

Use this beauty and skincare store list as a starting point, then filter by monthly traffic tiers like 100K-200K, tech stack, and contact availability in the dashboard.

Everlast logo

Everlast

🇺🇸everlast.com

Everlast is a leading provider of boxing and fitness equipment, apparel, and accessories, catering to combat sports athletes and enthusiasts. With a rich history dating back to 1910 and a substantial online presence of 1M-5M monthly visitors, Everlast leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo for email marketing and robust tracking via Meta Pixel, Google Analytics 4, and Hotjar, ensuring data-driven optimization.

100k Visits
Klaviyo logo
Shop Pay logo
Elcie Cosmetics logo

Elcie Cosmetics

🇺🇸elciecosmetics.com

Elcie Cosmetics is a beauty brand offering vegan and cruelty-free makeup and skincare products, attracting 10k-50k monthly visitors. Founded in 2014, their Shopify Plus store utilizes a robust tech stack including Judge.me, Loox, Klaviyo for email marketing, and loyalty programs via Smile.io and Yotpo. They leverage comprehensive tracking with Meta Pixel, Google Analytics 4, and Google Tag Manager.

100k Visits
Judge.me logo
Loox logo
Klaviyo logo
Peach & Lily logo

Peach & Lily

🇺🇸peachandlily.com

Peach & Lily is a leading online retailer of Korean beauty products, offering a curated selection of sheet masks, serums, and moisturizers. With 1M-5M monthly visitors and a strong social media presence (407k+ Instagram followers), Peach & Lily leverages Shopify Plus and a robust tech stack, including Klaviyo for email marketing, Yotpo for reviews and loyalty, and comprehensive tracking via Google Analytics 4 and Meta Pixel.

100k Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Elite Perfumes logo

Elite Perfumes

eliteperfumes.cl

Elite Perfumes is a premium fragrance retailer offering a wide selection of perfumes and colognes for both men and women. With 1M-5M monthly visitors and a strong Instagram presence of 346k followers, Elite Perfumes leverages Shopify Plus and a robust tech stack including Klaviyo for email marketing, LoyaltyLion for loyalty programs, and Judge.me for customer reviews, ensuring a seamless shopping experience.

100k Visits
Judge.me logo
Klaviyo logo
LoyaltyLion logo
SimplyCuteTees logo

SimplyCuteTees

🇺🇸simplycutetees.com

SimplyCuteTees is a fashion brand specializing in cute and whimsical graphic t-shirts and apparel for women and girls, attracting 5M-20M monthly visitors. This Shopify Plus store leverages a robust tech stack, including Yotpo Reviews & Loyalty, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4 and Google Tag Manager, showcasing enterprise-level optimization.

100k Visits
Yotpo Reviews logo
Klaviyo logo
Omnisend logo
Caroline Hirons logo

Caroline Hirons

🇬🇧carolinehirons.com

Caroline Hirons is a curated skincare, makeup, and wellness retailer with 50K-200K monthly visitors. Their Shopify Plus store leverages enterprise tools including Yotpo Reviews, Klaviyo email marketing, Gorgias chat support, and comprehensive tracking via Google Analytics 4, Google Ads, Google Tag Manager, Pinterest Tag, and Microsoft Ads. With 785k Instagram followers, they combine premium beauty products with sophisticated e-commerce technology.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Gorgias Chat logo
Gerber Childrenswear logo

Gerber Childrenswear

🇺🇸gerberchildrenswear.com

Gerber Childrenswear is a leading online retailer for baby and children's clothing, offering a wide selection of bodysuits, pajamas, and toddler outfits. With 1M-5M monthly visitors and over 200k Instagram followers, Gerber Childrenswear leverages Shopify Plus and apps like Yotpo Reviews and Gorgias Chat to enhance the customer experience. Their robust tracking setup includes Google Analytics 4, Google Tag Manager, and pixels for Microsoft Ads and Criteo, showcasing a data-driven approach to e-commerce.

100k Visits
Yotpo Reviews logo
Gorgias Chat logo
Shop Pay logo
G2 Esports logo

G2 Esports

🇪🇸g2esports.com

Shop the official G2 Esports merchandise store, home to apparel and accessories for fans of the globally recognized competitive gaming organization. With 5M-20M monthly visitors and a strong social presence (1M+ Instagram followers), G2 Esports leverages a robust Shopify Plus setup. Their tech stack includes Yotpo Reviews & Loyalty, Klaviyo for email marketing, and Gorgias Chat for customer support, all tracked via Google Analytics and Tag Manager.

100k Visits
Yotpo Reviews logo
Klaviyo logo
Gorgias Chat logo
Madam Glam logo

Madam Glam

🇺🇸madamglam.com

Madam Glam is a leading beauty brand offering professional-grade nail polish and nail care products for both at-home enthusiasts and salon professionals. With a substantial online presence attracting 1M-5M monthly visitors and a strong Instagram following of 264k, Madam Glam leverages its Shopify Plus platform with key apps like Klaviyo for email marketing, Gorgias for customer support, and robust tracking via Google Analytics 4 and Meta Pixel.

100k Visits
Yotpo Reviews logo
Klaviyo logo
Mailchimp logo
Standard Skin & Beauty logo

Standard Skin & Beauty

standard-beauty.co.za

Standard Skin & Beauty is a leading online retailer in South Africa, offering a curated selection of skincare and beauty products for everyday use. Reaching 1M-5M monthly visitors and boasting a strong Instagram presence with 162k followers, they leverage Shopify Plus for enterprise-level performance. Their tech stack includes Klaviyo for personalized email marketing and comprehensive tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel.

100k Visits
Klaviyo logo
Sensio Home logo

Sensio Home

🇬🇧sensiohome.com

Sensio Home is a leading online retailer specializing in kitchen appliances and home electronics, including air fryers, coffee machines, and personal care devices. With 5M-20M monthly visitors and a strong social media presence of 2.0M Instagram followers, Sensio Home leverages its Shopify Plus platform with apps like Yotpo Reviews, Omnisend, and Klarna to enhance customer experience and drive sales. Their robust tracking setup includes Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive data analysis and marketing optimization.

100k Visits
Yotpo Reviews logo
Omnisend logo
Klarna logo
Elizabeth Arden logo

Elizabeth Arden

🇺🇸elizabetharden.com

Elizabeth Arden is a premium beauty brand offering luxury skincare, makeup, and fragrances, attracting 1M-5M monthly visitors. Leveraging Shopify Plus, their store utilizes Yotpo Reviews for social proof, Klaviyo for personalized marketing, and Gorgias Chat for customer support. They employ robust tracking with Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive analytics and advertising.

100k Visits
Yotpo Reviews logo
Klaviyo logo
Gorgias Chat logo
Shop Miss A logo

Shop Miss A

🇺🇸shopmissa.com

Shop Miss A is a popular online beauty retailer offering a wide range of makeup, accessories, and beauty tools, all priced at just $1. With 1M-5M monthly visitors and a strong social media presence (324k+ Instagram followers), Shop Miss A leverages Shopify Plus and key apps like Klaviyo for email marketing and Zendesk Chat for customer support, alongside comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.

100k Visits
Klaviyo logo
Zendesk logo
Shop Pay logo
Pattern Beauty logo

Pattern Beauty

🇺🇸patternbeauty.com

PATTERN Beauty is a specialized Shopify store for curly and natural hair care products, attracting an estimated 3M monthly visitors. The site utilizes a robust tech stack including Yotpo for reviews and loyalty, Klaviyo and Attentive for marketing automation, and Fomo for social proof.

100k Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Skincare by Dr V logo

Skincare by Dr V

🇬🇧skincarebydrv.com

Skincare by Dr V is a dermatologist-formulated skincare brand specializing in sensitive and mature skin solutions. With 5M-20M monthly visitors, they leverage Shopify Plus with a fully custom theme and enterprise-grade apps including Yotpo Reviews, Omnisend, Rebuy, and Yotpo Loyalty. Their tech stack features Google Analytics 4, Microsoft Clarity, and Shopify Web Pixel for comprehensive tracking and optimization.

100k Visits
Yotpo Reviews logo
Judge.me logo
Omnisend logo
L'ange Hair logo

L'ange Hair

🇺🇸langehair.com

L'ange Hair is a leading beauty brand offering premium hair styling tools and professional-grade hair care products. With 5M-20M monthly visitors and a strong social presence of 751k+ Instagram followers, L'ange leverages Shopify Plus for its e-commerce platform. Their tech stack includes Yotpo Reviews, Klaviyo for email marketing, Attentive for SMS, and robust tracking via Meta Pixel, Google Analytics 4, and Google Ads.

100k Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Meggi Lashes logo

Meggi Lashes

🇬🇧meggilashes.co.uk

Meggi Lashes is a premium beauty brand specializing in false eyelashes and lash extension supplies for professionals and home users. With 5M-20M monthly visitors, Shopify Plus infrastructure, and 185k Instagram followers, they leverage enterprise tools including Klaviyo for email marketing and advanced tracking via Google Analytics and Shopify Web Pixel.

100k Visits
Klaviyo logo
Mailchimp logo
Shop Pay logo
Soko Glam logo

Soko Glam

🇺🇸sokoglam.com

Soko Glam is a leading e-commerce store for Korean skincare and beauty products, attracting an estimated 750k monthly visitors. The site is built on the Dawn theme and utilizes a robust tech stack including Yotpo for reviews and loyalty, Klaviyo for email marketing, and Shop Pay for accelerated checkout.

100k Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Sigma Beauty logo

Sigma Beauty

🇺🇸sigmabeauty.com

Sigma Beauty is a leading beauty brand specializing in professional-grade makeup brushes, beauty tools, and innovative cosmetic products. With 5M-20M monthly visitors and a strong social media presence of 4M Instagram followers, Sigma Beauty leverages a Shopify Plus platform optimized with Klaviyo for email marketing, Yotpo for reviews and loyalty, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel. Founded in 2010, they offer a premium beauty experience.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Bare Minerals logo

Bare Minerals

bareminerals.com

Bare Minerals is a leading beauty brand offering mineral-based makeup and skincare products, attracting 1M-5M monthly visitors. Powered by Shopify Plus, their store utilizes Gorgias Chat for customer support, Afterpay for flexible payments, and Nosto for personalized experiences. They leverage Google Analytics 4, Google Ads, and Google Tag Manager for comprehensive data tracking and advertising optimization.

500k Visits
Gorgias Chat logo
Afterpay logo
Shop Pay logo
Tuckernuck logo

Tuckernuck

🇺🇸tnuck.com

Tuckernuck (tnuck.com) is a popular online fashion retailer offering women's clothing, accessories, and home decor with a classic American aesthetic. Attracting 1M-5M monthly visitors, Tuckernuck leverages Shopify Plus and a robust tech stack including Klaviyo for email marketing, Yotpo for reviews and loyalty, and comprehensive tracking via Google Analytics 4, Meta Pixel, and TikTok Pixel. With over 577k Instagram followers, they showcase a strong brand presence and customer engagement.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Bauer Hockey, LLC logo

Bauer Hockey, LLC

🇺🇸bauer.com

Bauer Hockey is a leading provider of hockey equipment and apparel, catering to players of all skill levels. With 1M-5M monthly visitors and a strong social media presence (1M+ Instagram followers), Bauer leverages its Shopify Plus platform for a seamless online shopping experience. Their tech stack includes Yotpo for reviews and loyalty, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Gladly logo
Betsey Johnson logo

Betsey Johnson

🇺🇸betseyjohnson.com

Betsey Johnson is a vibrant fashion brand known for its whimsical and bold designs, offering dresses, handbags, and jewelry. With 1M-5M monthly visitors and a strong social media presence of 828k Instagram followers, Betsey Johnson leverages a robust Shopify Plus setup. Their tech stack includes Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Ofra Cosmetics logo

Ofra Cosmetics

🇺🇸ofracosmetics.com

OFRA Cosmetics is a professional makeup brand offering liquid lipsticks, highlighters, and eyeshadow palettes, attracting 1M-5M monthly visitors. Founded in 1998 and headquartered in Pompano Beach, they leverage Shopify Plus with a robust tech stack including Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel. With 2M Instagram followers, OFRA demonstrates significant brand presence and customer engagement.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Zendesk logo
Showing 217-240 of 349 stores

Beauty Industry Report

Data from 349 stores

Updated Jul 2026

Theme Distribution

Key Trends

Premium themes lead. Beauty stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.

5 apps on average. The typical beauty store uses 5 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.

Mobile-first is essential. The majority of traffic to beauty stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.

Top Countries

🇺🇸United States
65%
🇬🇧GB
10%
🇦🇺Australia
5%
🇨🇦Canada
2%
🌍Other
18%

Store Scale Distribution

Enterprise

>1M monthly visits

16%

Mid-Market

100K - 1M visits

79%

Growth Stage

<100K visits

5%

Frequently Asked Questions

Common questions about beauty stores on Shopify

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