Top Beauty Shopify Stores

Analyze the tech stack, themes, and marketing strategies of the world's leading beauty brands.

Stores

349

Products

725,521

Use this beauty and skincare store list as a starting point, then filter by monthly traffic tiers like 100K-200K, tech stack, and contact availability in the dashboard.

Jonathan Adler logo

Jonathan Adler

🇺🇸jonathanadler.com

Jonathan Adler is a leading modern home decor, furniture, and lighting retailer, attracting 1M-5M monthly visitors. Founded in 1998, their Shopify Plus store leverages a robust tech stack including Yotpo Reviews & Loyalty, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4 and Meta Pixel. With nearly 1 million Instagram followers, they showcase a strong brand presence and enterprise-level e-commerce optimization.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Swym Wishlist logo
Simms Fishing logo

Simms Fishing

🇺🇸simmsfishing.com

Simms Fishing Products is a leading provider of high-performance fishing apparel, gear, and accessories for anglers worldwide, attracting 1M-5M monthly visitors. Founded in Bozeman in 1980, Simms leverages a Shopify Plus platform enhanced with Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4, Google Ads, and Google Tag Manager to optimize the customer experience.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Shop Pay logo
Petal & Pup USA logo

Petal & Pup USA

🇺🇸petalandpup.com

Petal & Pup is a fast-fashion women's clothing brand with an estimated 3M monthly visitors. The store runs on a custom Stretch theme and uses a robust tech stack including Yotpo Reviews, Klaviyo, Gorgias Chat, and Nosto for personalization.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Gorgias Chat logo
StarfaceWorld UK logo

StarfaceWorld UK

🇺🇸starfaceworld.co.uk

StarfaceWorld UK is a popular skincare brand specializing in acne patches and pimple treatments, attracting 5M-20M monthly visitors. Founded in 2020, they leverage Shopify Plus for their e-commerce platform and utilize Klaviyo for email marketing. Their robust tracking setup includes Meta Pixel, TikTok Pixel, Snapchat Pixel, Twitter Pixel, and Google Analytics 4, ensuring comprehensive data analysis.

500k Visits
Klaviyo logo
ZOEVA Cosmetics UK logo

ZOEVA Cosmetics UK

zoevacosmetics.co.uk

ZOEVA Cosmetics UK is a leading beauty brand offering professional makeup brushes and high-quality cosmetics to beauty enthusiasts and makeup artists. With 1M-5M monthly visitors and a strong social media presence of 2M Instagram followers, ZOEVA leverages Shopify Plus and a robust tech stack including Klaviyo for email marketing and Yotpo for reviews, ensuring a seamless customer experience and data-driven optimization through Google Analytics 4 and Meta Pixel.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Swym Wishlist logo
Lilly Lashes logo

Lilly Lashes

🇺🇸lillylashes.com

Lilly Lashes is a leading beauty brand specializing in premium faux eyelashes and accessories, attracting 5M-20M monthly visitors. Founded in 2012 and headquartered in Van Nuys, they leverage a Shopify Plus platform enhanced by Yotpo Reviews, Klaviyo for personalized marketing, and Gorgias Chat for customer support. Their robust tracking setup includes Meta Pixel and Google Analytics for comprehensive data analysis.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Asia Pacific Aesthetics logo

Asia Pacific Aesthetics

🇺🇸shopdrshimching.com

Asia Pacific Aesthetics, a medical spa based in Honolulu, offers cosmetic treatments and skincare products online at shopdrshimching.com. With 5M-20M monthly visitors and 2.0M Instagram followers, this Shopify Plus store leverages Klaviyo for email marketing and a robust tracking setup including Meta, TikTok, and Snapchat Pixels. Founded in 2020, they provide a seamless online experience for beauty enthusiasts.

500k Visits
Klaviyo logo
Swym Wishlist logo
EOS logo

EOS

🇺🇸evolutionofsmooth.com

EOS (Evolution of Smooth) is a leading beauty brand offering lip balms, skincare, and beauty accessories. With 5M-20M monthly visitors and a strong social media presence of 2.0M Instagram followers, EOS leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo for email marketing, Attentive and Postscript SMS for mobile engagement, and comprehensive tracking via Google Analytics 4, Google Tag Manager, and the Shopify Web Pixel.

500k Visits
Klaviyo logo
Attentive logo
Shop Pay logo
Meshki logo

Meshki

🇦🇺meshki.com.au

Meshki is a leading women's fashion retailer offering a curated collection of dresses, bodysuits, and outerwear. With 5M-20M monthly visitors and a strong social presence of 4.0M Instagram followers, Meshki leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo for email marketing, Zendesk Chat for customer support, and comprehensive tracking via Google Analytics 4, Meta Pixel, and other pixels.

500k Visits
Klaviyo logo
Zendesk logo
Swym Wishlist logo
Skullcandy logo

Skullcandy

🇺🇸skullcandy.com

Skullcandy is a leading audio brand offering headphones, earbuds, and speakers, attracting 5M-20M monthly visitors. Built on Shopify Plus, their store leverages a robust tech stack, including Yotpo for reviews and Klaviyo for personalized email marketing. With a strong social presence of 774k Instagram followers, Skullcandy delivers premium audio experiences.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Tower 28 Beauty logo

Tower 28 Beauty

🇺🇸tower28beauty.com

Tower 28 Beauty is a clean, vegan, and cruelty-free makeup brand for sensitive skin. The Shopify store serves an estimated 750k monthly visitors and uses a robust marketing stack including Klaviyo, Attentive, and Meta Pixel.

500k Visits
Klaviyo logo
Attentive logo
Afterpay logo
Buffy Zero logo

Buffy Zero

🇺🇸buffy.co

Buffy is an eco-friendly bedding brand with an estimated 750k monthly visitors. The store uses a robust stack including Yotpo Reviews, Klaviyo, and extensive tracking pixels like Meta and TikTok for conversion optimization.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Gorgias Chat logo
1895coffee logo

1895coffee

🇺🇸italybestcoffee.com

Italybestcoffee is a leading online retailer of authentic Italian coffee beans, espresso machines, and accessories, catering to home baristas. With 5M-20M monthly visitors and a strong Instagram presence of 158k followers, they offer a premium coffee experience. Built on Shopify Plus, their tech stack includes Yotpo Reviews & Loyalty, Klaviyo for email marketing, and Gorgias Chat for customer support, ensuring a seamless and engaging shopping journey.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Mailchimp logo
Psd logo

Psd

🇺🇸psd.com

Psd is a premium pet accessories brand offering durable and sustainable harnesses, leashes, and toys. With 5M-20M monthly visitors, they leverage Shopify Plus with a fully custom theme and enterprise-grade tech stack including Klaviyo for email marketing, Gorgias for support, and Meta Pixel for ad tracking.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Gorgias Chat logo
Mizuno Australia logo

Mizuno Australia

🇦🇺mizuno.com.au

Mizuno Australia is a leading sports equipment and apparel retailer with 5M-20M monthly visitors, offering running shoes, volleyball gear, and baseball equipment. Their Shopify Plus store features a fully custom theme with enterprise-level integrations including Yotpo Reviews, Klaviyo email marketing, Gorgias Chat, and LoyaltyLion. The store leverages advanced tracking with Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive performance monitoring.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Gorgias Chat logo
R.E.M. Beauty logo

R.E.M. Beauty

🇺🇸rembeauty.com

R.E.M. Beauty is a pop culture-inspired makeup and beauty brand founded in 2021, attracting 5M-20M monthly visitors. Built on Shopify Plus with a fully custom theme, the store leverages enterprise-grade tools including Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via TikTok Pixel, Google Analytics 4, and Microsoft Clarity.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Shop Pay logo
P. Louise Cosmetics logo

P. Louise Cosmetics

🇬🇧plouise.co.uk

P. Louise Cosmetics is a beauty brand selling eyeshadow palettes, lipsticks, and brushes to 5M-20M monthly visitors. Their Shopify Plus store leverages enterprise tech including Klaviyo for email marketing, Loox Reviews for social proof, and comprehensive tracking via Google Analytics 4 and multiple pixels. With 1.7M Instagram followers, they've built a strong social presence alongside their robust e-commerce infrastructure.

500k Visits
Loox logo
Klaviyo logo
Attentive logo
PeachyBbies logo

PeachyBbies

🇺🇸peachybbies.com

PeachyBbies is a handcrafted bath and body brand with 5M-20M monthly visitors, offering whipped soaps, scrubs, and bath bombs. Their Shopify Plus store leverages enterprise tech including Klaviyo for email marketing, Rebuy for personalization, and comprehensive tracking via Meta Pixel, TikTok Pixel, and Google Analytics. With 1.2M Instagram followers, they showcase premium optimization through custom integrations.

500k Visits
Klaviyo logo
Rebuy logo
Northbeam logo
Bubble Skincare logo

Bubble Skincare

🇺🇸bubbleskin.com

Bubble Skincare is a clean beauty brand offering gentle skincare products for sensitive and acne-prone skin, attracting 5M-20M monthly visitors. Their Shopify Plus store leverages enterprise tools including Yotpo Reviews, Klaviyo email marketing, Gorgias Chat, and multi-platform tracking with Meta Pixel, Pinterest Tag, and Google Analytics 4. With 879k Instagram followers, they showcase advanced e-commerce optimization.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Bubble Skincare logo

Bubble Skincare

bubblebeauty.com

Bubble Skincare is a popular beauty brand offering gentle, affordable skincare products for teens and young adults. With 5M-20M monthly visitors, 879k Instagram followers, and a robust tech stack including Yotpo Reviews, Klaviyo, Attentive, Gorgias Chat, and enterprise-level tracking with Meta Pixel, Pinterest Tag, and Google Analytics 4, Bubble Skincare exemplifies modern e-commerce optimization on Shopify Plus.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Glow Recipe logo

Glow Recipe

🇺🇸glowrecipe.com

Glow Recipe is a Shopify store with an estimated 3M monthly visitors, leveraging a tech stack that includes Klaviyo for email marketing, LoyaltyLion for customer retention, and 8 integrated tracking pixels like Meta Pixel and Google Analytics 4 for advanced analytics and ad optimization.

3M Visits
Klaviyo logo
Shop Pay logo
LoyaltyLion logo
Makeup A Murder, INC logo

Makeup A Murder, INC

🇺🇸makeupamurder.com

Makeup A Murder, INC is an alternative makeup brand specializing in bold, edgy cosmetics and accessories. With 50K-200K monthly visitors and 746k Instagram followers, they leverage Shopify Plus with a robust tech stack including Shop Pay, Judge.me Reviews, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager.

100k Visits
Shop Pay logo
Judge.me logo
The Body Shop logo

The Body Shop

🇬🇧thebodyshop.com

The Body Shop is a global beauty and skincare retailer offering natural, ethically sourced products with a focus on community trade. With 1M-5M monthly visitors, they leverage Shopify Plus with enterprise integrations including Yotpo Reviews, Klaviyo, Zendesk Chat, and Elevar for advanced tracking. Their tech stack features Google Analytics 4, Google Ads, and Google Tag Manager for comprehensive marketing insights.

3M Visits
Yotpo Reviews logo
Klaviyo logo
Zendesk logo
Laboratoire Garancia logo

Laboratoire Garancia

garancia-beauty.com

Laboratoire Garancia is a French skincare brand, founded in 2004, offering botanical-based serums, creams, and cleansers for face and body. With 1M-5M monthly visitors and a strong Instagram presence of 182k followers, they leverage Shopify Plus and a robust tech stack including Klaviyo for email marketing and Gorgias for customer support. They utilize Yotpo and Judge.me for product reviews and comprehensive tracking via Google Analytics 4, Universal Analytics, and Google Tag Manager.

25k Visits
Yotpo Reviews logo
Judge.me logo
Klaviyo logo
Showing 241-264 of 349 stores

Beauty Industry Report

Data from 349 stores

Updated Jul 2026

Theme Distribution

Key Trends

Premium themes lead. Beauty stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.

5 apps on average. The typical beauty store uses 5 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.

Mobile-first is essential. The majority of traffic to beauty stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.

Top Countries

🇺🇸United States
65%
🇬🇧GB
10%
🇦🇺Australia
5%
🇨🇦Canada
2%
🌍Other
18%

Store Scale Distribution

Enterprise

>1M monthly visits

16%

Mid-Market

100K - 1M visits

79%

Growth Stage

<100K visits

5%

Frequently Asked Questions

Common questions about beauty stores on Shopify

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