Top Beauty Shopify Stores
Analyze the tech stack, themes, and marketing strategies of the world's leading beauty brands.
Stores
349
Products
725,521
Use this beauty and skincare store list as a starting point, then filter by monthly traffic tiers like 100K-200K, tech stack, and contact availability in the dashboard.
Jonathan Adler
🇺🇸jonathanadler.com
Jonathan Adler is a leading modern home decor, furniture, and lighting retailer, attracting 1M-5M monthly visitors. Founded in 1998, their Shopify Plus store leverages a robust tech stack including Yotpo Reviews & Loyalty, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4 and Meta Pixel. With nearly 1 million Instagram followers, they showcase a strong brand presence and enterprise-level e-commerce optimization.
Simms Fishing
🇺🇸simmsfishing.com
Simms Fishing Products is a leading provider of high-performance fishing apparel, gear, and accessories for anglers worldwide, attracting 1M-5M monthly visitors. Founded in Bozeman in 1980, Simms leverages a Shopify Plus platform enhanced with Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4, Google Ads, and Google Tag Manager to optimize the customer experience.
Petal & Pup USA
🇺🇸petalandpup.com
Petal & Pup is a fast-fashion women's clothing brand with an estimated 3M monthly visitors. The store runs on a custom Stretch theme and uses a robust tech stack including Yotpo Reviews, Klaviyo, Gorgias Chat, and Nosto for personalization.
StarfaceWorld UK
🇺🇸starfaceworld.co.uk
StarfaceWorld UK is a popular skincare brand specializing in acne patches and pimple treatments, attracting 5M-20M monthly visitors. Founded in 2020, they leverage Shopify Plus for their e-commerce platform and utilize Klaviyo for email marketing. Their robust tracking setup includes Meta Pixel, TikTok Pixel, Snapchat Pixel, Twitter Pixel, and Google Analytics 4, ensuring comprehensive data analysis.
ZOEVA Cosmetics UK
zoevacosmetics.co.uk
ZOEVA Cosmetics UK is a leading beauty brand offering professional makeup brushes and high-quality cosmetics to beauty enthusiasts and makeup artists. With 1M-5M monthly visitors and a strong social media presence of 2M Instagram followers, ZOEVA leverages Shopify Plus and a robust tech stack including Klaviyo for email marketing and Yotpo for reviews, ensuring a seamless customer experience and data-driven optimization through Google Analytics 4 and Meta Pixel.
Lilly Lashes
🇺🇸lillylashes.com
Lilly Lashes is a leading beauty brand specializing in premium faux eyelashes and accessories, attracting 5M-20M monthly visitors. Founded in 2012 and headquartered in Van Nuys, they leverage a Shopify Plus platform enhanced by Yotpo Reviews, Klaviyo for personalized marketing, and Gorgias Chat for customer support. Their robust tracking setup includes Meta Pixel and Google Analytics for comprehensive data analysis.
Asia Pacific Aesthetics
🇺🇸shopdrshimching.com
Asia Pacific Aesthetics, a medical spa based in Honolulu, offers cosmetic treatments and skincare products online at shopdrshimching.com. With 5M-20M monthly visitors and 2.0M Instagram followers, this Shopify Plus store leverages Klaviyo for email marketing and a robust tracking setup including Meta, TikTok, and Snapchat Pixels. Founded in 2020, they provide a seamless online experience for beauty enthusiasts.
EOS
🇺🇸evolutionofsmooth.com
EOS (Evolution of Smooth) is a leading beauty brand offering lip balms, skincare, and beauty accessories. With 5M-20M monthly visitors and a strong social media presence of 2.0M Instagram followers, EOS leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo for email marketing, Attentive and Postscript SMS for mobile engagement, and comprehensive tracking via Google Analytics 4, Google Tag Manager, and the Shopify Web Pixel.
Meshki
🇦🇺meshki.com.au
Meshki is a leading women's fashion retailer offering a curated collection of dresses, bodysuits, and outerwear. With 5M-20M monthly visitors and a strong social presence of 4.0M Instagram followers, Meshki leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo for email marketing, Zendesk Chat for customer support, and comprehensive tracking via Google Analytics 4, Meta Pixel, and other pixels.
Skullcandy
🇺🇸skullcandy.com
Skullcandy is a leading audio brand offering headphones, earbuds, and speakers, attracting 5M-20M monthly visitors. Built on Shopify Plus, their store leverages a robust tech stack, including Yotpo for reviews and Klaviyo for personalized email marketing. With a strong social presence of 774k Instagram followers, Skullcandy delivers premium audio experiences.
Tower 28 Beauty
🇺🇸tower28beauty.com
Tower 28 Beauty is a clean, vegan, and cruelty-free makeup brand for sensitive skin. The Shopify store serves an estimated 750k monthly visitors and uses a robust marketing stack including Klaviyo, Attentive, and Meta Pixel.
Buffy Zero
🇺🇸buffy.co
Buffy is an eco-friendly bedding brand with an estimated 750k monthly visitors. The store uses a robust stack including Yotpo Reviews, Klaviyo, and extensive tracking pixels like Meta and TikTok for conversion optimization.
1895coffee
🇺🇸italybestcoffee.com
Italybestcoffee is a leading online retailer of authentic Italian coffee beans, espresso machines, and accessories, catering to home baristas. With 5M-20M monthly visitors and a strong Instagram presence of 158k followers, they offer a premium coffee experience. Built on Shopify Plus, their tech stack includes Yotpo Reviews & Loyalty, Klaviyo for email marketing, and Gorgias Chat for customer support, ensuring a seamless and engaging shopping journey.
Psd
🇺🇸psd.com
Psd is a premium pet accessories brand offering durable and sustainable harnesses, leashes, and toys. With 5M-20M monthly visitors, they leverage Shopify Plus with a fully custom theme and enterprise-grade tech stack including Klaviyo for email marketing, Gorgias for support, and Meta Pixel for ad tracking.
Mizuno Australia
🇦🇺mizuno.com.au
Mizuno Australia is a leading sports equipment and apparel retailer with 5M-20M monthly visitors, offering running shoes, volleyball gear, and baseball equipment. Their Shopify Plus store features a fully custom theme with enterprise-level integrations including Yotpo Reviews, Klaviyo email marketing, Gorgias Chat, and LoyaltyLion. The store leverages advanced tracking with Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive performance monitoring.
R.E.M. Beauty
🇺🇸rembeauty.com
R.E.M. Beauty is a pop culture-inspired makeup and beauty brand founded in 2021, attracting 5M-20M monthly visitors. Built on Shopify Plus with a fully custom theme, the store leverages enterprise-grade tools including Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via TikTok Pixel, Google Analytics 4, and Microsoft Clarity.
P. Louise Cosmetics
🇬🇧plouise.co.uk
P. Louise Cosmetics is a beauty brand selling eyeshadow palettes, lipsticks, and brushes to 5M-20M monthly visitors. Their Shopify Plus store leverages enterprise tech including Klaviyo for email marketing, Loox Reviews for social proof, and comprehensive tracking via Google Analytics 4 and multiple pixels. With 1.7M Instagram followers, they've built a strong social presence alongside their robust e-commerce infrastructure.
PeachyBbies
🇺🇸peachybbies.com
PeachyBbies is a handcrafted bath and body brand with 5M-20M monthly visitors, offering whipped soaps, scrubs, and bath bombs. Their Shopify Plus store leverages enterprise tech including Klaviyo for email marketing, Rebuy for personalization, and comprehensive tracking via Meta Pixel, TikTok Pixel, and Google Analytics. With 1.2M Instagram followers, they showcase premium optimization through custom integrations.
Bubble Skincare
🇺🇸bubbleskin.com
Bubble Skincare is a clean beauty brand offering gentle skincare products for sensitive and acne-prone skin, attracting 5M-20M monthly visitors. Their Shopify Plus store leverages enterprise tools including Yotpo Reviews, Klaviyo email marketing, Gorgias Chat, and multi-platform tracking with Meta Pixel, Pinterest Tag, and Google Analytics 4. With 879k Instagram followers, they showcase advanced e-commerce optimization.
Bubble Skincare
bubblebeauty.com
Bubble Skincare is a popular beauty brand offering gentle, affordable skincare products for teens and young adults. With 5M-20M monthly visitors, 879k Instagram followers, and a robust tech stack including Yotpo Reviews, Klaviyo, Attentive, Gorgias Chat, and enterprise-level tracking with Meta Pixel, Pinterest Tag, and Google Analytics 4, Bubble Skincare exemplifies modern e-commerce optimization on Shopify Plus.
Glow Recipe
🇺🇸glowrecipe.com
Glow Recipe is a Shopify store with an estimated 3M monthly visitors, leveraging a tech stack that includes Klaviyo for email marketing, LoyaltyLion for customer retention, and 8 integrated tracking pixels like Meta Pixel and Google Analytics 4 for advanced analytics and ad optimization.
Makeup A Murder, INC
🇺🇸makeupamurder.com
Makeup A Murder, INC is an alternative makeup brand specializing in bold, edgy cosmetics and accessories. With 50K-200K monthly visitors and 746k Instagram followers, they leverage Shopify Plus with a robust tech stack including Shop Pay, Judge.me Reviews, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager.
The Body Shop
🇬🇧thebodyshop.com
The Body Shop is a global beauty and skincare retailer offering natural, ethically sourced products with a focus on community trade. With 1M-5M monthly visitors, they leverage Shopify Plus with enterprise integrations including Yotpo Reviews, Klaviyo, Zendesk Chat, and Elevar for advanced tracking. Their tech stack features Google Analytics 4, Google Ads, and Google Tag Manager for comprehensive marketing insights.
Laboratoire Garancia
garancia-beauty.com
Laboratoire Garancia is a French skincare brand, founded in 2004, offering botanical-based serums, creams, and cleansers for face and body. With 1M-5M monthly visitors and a strong Instagram presence of 182k followers, they leverage Shopify Plus and a robust tech stack including Klaviyo for email marketing and Gorgias for customer support. They utilize Yotpo and Judge.me for product reviews and comprehensive tracking via Google Analytics 4, Universal Analytics, and Google Tag Manager.
Beauty Industry Report
Data from 349 stores
Theme Distribution
Key Trends
Premium themes lead. Beauty stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.
5 apps on average. The typical beauty store uses 5 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.
Mobile-first is essential. The majority of traffic to beauty stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.
Common Tech Stack
Top Countries
Store Scale Distribution
Enterprise
>1M monthly visits
Mid-Market
100K - 1M visits
Growth Stage
<100K visits
Frequently Asked Questions
Common questions about beauty stores on Shopify
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