Top Beauty Shopify Stores

Analyze the tech stack, themes, and marketing strategies of the world's leading beauty brands.

Stores

349

Products

725,521

Use this beauty and skincare store list as a starting point, then filter by monthly traffic tiers like 100K-200K, tech stack, and contact availability in the dashboard.

Casper Sleep logo

Casper Sleep

๐Ÿ‡บ๐Ÿ‡ธcasper.com

Casper is a direct-to-consumer sleep brand specializing in mattresses and bedding, attracting an estimated 750k monthly visitors. It leverages a custom Impact theme, enterprise signals, and 4 apps including Yotpo Reviews, Attentive, Shop Pay, and Elevar. The tech stack features GTM and 8 pixels like Meta Pixel, Google Analytics 4, Google Ads, and Hotjar for advanced tracking.

3M Visits
Yotpo Reviews logo
Attentive logo
Shop Pay logo
Fenty Beauty logo

Fenty Beauty

๐Ÿ‡บ๐Ÿ‡ธfentybeauty.com

Fenty Beauty by Rihanna is a pioneering beauty brand with an estimated 20M+ monthly visitors. The store leverages a robust tech stack including Klaviyo, Attentive, and Yotpo Reviews, supported by Google Analytics 4 and GTM for advanced tracking.

10M Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Exhobby Limited logo

Exhobby Limited

๐ŸŒexhobby.com

Exhobby is a leading online retailer of hobby electronics, microcontrollers, sensors, and 3D printing parts, catering to makers and DIY enthusiasts. With 5M-20M monthly visitors and a strong social presence of 2.0M Instagram followers, Exhobby leverages Shopify Plus and a robust tech stack including Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Meta Pixel, TikTok Pixel, and Google Analytics.

25k Visits
Yotpo Reviews logo
Klaviyo logo
Shop Pay logo
Dollar Shave Club logo

Dollar Shave Club

๐Ÿ‡บ๐Ÿ‡ธus.dollarshaveclub.com

Dollar Shave Club is a leading DTC subscription service for razors, blades, and men's grooming essentials, attracting 5M-20M monthly visitors. Built on Shopify Plus, they leverage Klaviyo for email marketing and Gorgias Chat for customer support, ensuring a seamless user experience. Their robust tracking setup includes Google Analytics 4, Google Tag Manager, and Microsoft Ads.

500k Visits
Klaviyo logo
Gorgias Chat logo
Shop Pay logo
A4 COSMETICS logo

A4 COSMETICS

๐Ÿ‡ฉ๐Ÿ‡ชa4cosmetics.de

A4 COSMETICS is a beauty and personal care brand with 5M-20M monthly visitors, showcasing enterprise-level optimization on Shopify Plus. Their tech stack includes Mailchimp for email marketing, Google Analytics 4, Google Tag Manager, and Shopify Web Pixel for comprehensive tracking and analytics.

100k Visits
Mailchimp logo
I&I Sports Supply Co., Inc logo

I&I Sports Supply Co., Inc

iisports.com

I&I Sports Supply Co., Inc. is a leading online retailer of sports equipment and athletic gear, attracting 1M-5M monthly visitors. Founded in 1996 and powered by Shopify Plus, they leverage Shop Pay for seamless transactions and utilize a robust tracking setup with Meta Pixel, Google Analytics 4, and Google Tag Manager to optimize performance. With 2M Instagram followers, I&I Sports Supply Co., Inc. demonstrates significant brand presence and customer engagement.

100k Visits
Shop Pay logo
Kylie Cosmetics logo

Kylie Cosmetics

๐Ÿ‡ณ๐Ÿ‡ฑkyliejennercosmetics.co.uk

Kylie Cosmetics is a beauty brand selling makeup and beauty products including lip kits, eyeshadows, and foundations. With 5M-20M monthly visitors and 24.6M Instagram followers, their Shopify Plus store leverages enterprise-level tech including Yotpo Reviews, Klaviyo, Attentive, and Google Tag Manager for comprehensive marketing and tracking.

10M Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Briogeo Hair Care logo

Briogeo Hair Care

๐Ÿ‡บ๐Ÿ‡ธbriogeohair.com

Briogeo is a clean, natural hair care brand with an estimated 750k monthly visitors. Their Shopify store uses Yotpo Reviews for social proof, Gorgias for customer support, and Afterpay for flexible payments.

500k Visits
Yotpo Reviews logo
Gorgias Chat logo
Afterpay logo
Neal's Yard Remedies logo

Neal's Yard Remedies

๐Ÿ‡ฌ๐Ÿ‡งnealsyardremedies.com

Neal's Yard Remedies is a leading organic skincare, aromatherapy, and natural wellness brand, attracting 1M-5M monthly visitors. Founded in 1981 and headquartered in Peacemarsh, their Shopify Plus store leverages Judge.me Reviews, Klaviyo for email marketing, and robust tracking via Google Analytics 4, Google Ads, and Meta Pixel for optimized performance.

500k Visits
Judge.me logo
Klaviyo logo
Swym Wishlist logo
Joanna Czech logo

Joanna Czech

๐Ÿ‡บ๐Ÿ‡ธjoannaczech.com

Joanna Czech is a luxury beauty retailer specializing in high-end skincare tools and accessories for professional and at-home facial treatments. With 1M-5M monthly visitors and a strong Instagram presence of 265k followers, they leverage Shopify Plus and key apps like Klaviyo and LoyaltyLion to enhance the customer experience. Their robust tracking setup includes TikTok Pixel, Google Analytics 4, and Hotjar, ensuring data-driven optimization.

500k Visits
Klaviyo logo
Wishlist King logo
Afterpay logo
Shop Terez logo

Shop Terez

๐Ÿ‡บ๐Ÿ‡ธterez.com

Terez.com is a premium activewear and fashion leggings brand for women, attracting 1M-5M monthly visitors. Founded in 2000, their Shopify Plus store leverages a robust tech stack including Yotpo Reviews, Klaviyo for email marketing, and Klarna for flexible payments. They utilize Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive tracking.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Klarna logo
Bubble Skincare logo

Bubble Skincare

๐Ÿ‡บ๐Ÿ‡ธbubbleskincare.com

Bubble Skincare is a clean beauty brand offering gentle skincare products for sensitive and acne-prone skin, attracting 5M-20M monthly visitors. Their Shopify Plus store leverages enterprise tools including Yotpo Reviews, Klaviyo email marketing, Attentive SMS, Gorgias Chat, and Klarna payments. With 879k Instagram followers and comprehensive tracking via Meta Pixel, Pinterest Tag, Snapchat Pixel, Google Analytics 4, and Hotjar, Bubble Skincare demonstrates advanced e-commerce optimization.

10M Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Drmtlgy logo

Drmtlgy

๐Ÿ‡บ๐Ÿ‡ธdrmtlgy.com

Drmtlgy is a medical-grade skincare brand offering sunscreens, serums, and acne treatments, attracting 1M-5M monthly visitors. Founded in 2016, they leverage Shopify Plus with a robust tech stack including Klaviyo for email marketing, Gorgias for customer support, and Judge.me/Junip for reviews, ensuring a seamless customer experience and data-driven optimization through Google Analytics and Meta Pixel.

500k Visits
Judge.me logo
Junip logo
Klaviyo logo
Jessica Simpson logo

Jessica Simpson

๐Ÿ‡บ๐Ÿ‡ธjessicasimpson.com

Jessica Simpson is a leading women's fashion brand offering a wide selection of clothing, shoes, and accessories. With 5M-20M monthly visitors and a strong social media presence (400k+ Instagram followers), the brand leverages Shopify Plus and a robust tech stack including Yotpo Reviews, Klaviyo for email marketing, and Dynamic Yield for personalization. Their tracking setup includes Google Analytics 4, Pinterest Tag, and Microsoft Clarity.

3M Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Young Nails logo

Young Nails

๐Ÿ‡บ๐Ÿ‡ธyoungnails.com

Young Nails is a leading provider of professional nail care products and salon supplies, serving nail technicians worldwide. With 5M-20M monthly visitors and a strong social media presence (935k+ Instagram followers), they leverage Shopify Plus for their e-commerce platform. Their tech stack includes Klaviyo for email marketing, Tidio Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.

10M Visits
Klaviyo logo
Tidio logo
Wishlist King logo
Hanโ€™s Cafe & Cake House Pte. Ltd logo

Hanโ€™s Cafe & Cake House Pte. Ltd

hans.com.sg

Han's Cafe & Cake House Pte. Ltd is a popular cafe and cake house offering a variety of baked goods, desserts, and beverages. With 50K-200K monthly visitors and 2.9M Instagram followers, they showcase strong brand presence. Their Shopify store utilizes PageFly for enhanced customization and includes tracking via Google Analytics (Universal), Shopify Web Pixel, Meta Pixel, and Google Analytics 4.

50K-200K Visits
PageFly logo
gloveglu logo

gloveglu

gloveglu.com

gloveglu is a specialized sports equipment and accessories brand focused on glove care and maintenance, attracting 1M-5M monthly visitors. Built on Shopify Plus with a custom theme, the store leverages enterprise-grade tools including Yotpo Reviews for customer feedback, Klaviyo for email marketing, and comprehensive tracking through Google Analytics 4, Hotjar, and Google Ads pixels.

100k Visits
Yotpo Reviews logo
Klaviyo logo
Shop Pay logo
MelodySusie logo

MelodySusie

๐Ÿ‡บ๐Ÿ‡ธmelodysusie.com

MelodySusie is a leading beauty brand specializing in nail art supplies, including gel polishes, tools, and accessories for DIY manicures. With 5M-20M monthly visitors, 687k Instagram followers, and enterprise-level Shopify Plus infrastructure, they leverage advanced tracking with Google Analytics 4, Microsoft Clarity, and Google Tag Manager. Their tech stack includes Shop Pay and 17TRACK for seamless customer experiences.

500k Visits
Shop Pay logo
17TRACK logo
Benchmade Knife Co logo

Benchmade Knife Co

๐Ÿ‡บ๐Ÿ‡ธbenchmade.com

Benchmade is a premium knife and cutting tool brand with 200K-1M monthly visitors, offering outdoor, tactical, and everyday carry products. Their Shopify Plus store features enterprise-level tech including Yotpo Reviews, Klaviyo email marketing, Afterpay, and comprehensive tracking with Meta Pixel, Google Tag Manager, and Hotjar. With 731k Instagram followers, Benchmade showcases advanced e-commerce optimization.

3M Visits
Yotpo Reviews logo
Klaviyo logo
Afterpay logo
Soulflower.in logo

Soulflower.in

soulflower.in

Soulflower.in is a leading online beauty destination offering natural and handmade skincare, haircare, and wellness products crafted with essential oils and botanical ingredients. With 1M-5M monthly visitors and a strong social presence (231k+ Instagram followers), Soulflower leverages Shopify Plus for its enterprise-level e-commerce platform. They utilize Judge.me Reviews to build trust and employ Meta Pixel, Pinterest Tag, and other pixels for comprehensive ad tracking.

100k Visits
Judge.me logo
Weezie Towels logo

Weezie Towels

๐Ÿ‡บ๐Ÿ‡ธweezietowels.com

Weezie Towels offers customizable, monogrammed bath and hand towels in vibrant colors and patterns, attracting 1M-5M monthly visitors. This Shopify Plus store leverages a robust tech stack, including Yotpo Reviews and Loyalty, Klaviyo for email marketing, and Gorgias Chat for customer support. With over 200k Instagram followers, Weezie Towels showcases a strong brand presence and utilizes Google Tag Manager for comprehensive ad tracking.

100k Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Maniรจre De Voir logo

Maniรจre De Voir

๐Ÿ‡ฌ๐Ÿ‡งmanieredevoir.com

Maniรจre De Voir is a contemporary UK fashion brand offering streetwear-inspired clothing, accessories, and footwear for men and women. With 200K-1M monthly visitors and 1.7M Instagram followers, they operate on Shopify Plus with a robust tech stack including Yotpo Reviews, Klaviyo, Attentive, Gorgias Chat, and multi-platform tracking via Meta Pixel, TikTok Pixel, and Google Analytics.

200K-1M Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Ninja Transfers logo

Ninja Transfers

๐Ÿ‡บ๐Ÿ‡ธninjatransfers.com

Ninja Transfers is a Shopify Plus store specializing in heat transfer vinyl, DTF films, sublimation paper, and other supplies for custom apparel decoration. Founded in 2022, they cater to the fashion industry with a wide range of decoration materials.

100k Visits
Yotpo Reviews logo
Klaviyo logo
Intercom logo
Ishow Hair logo

Ishow Hair

๐Ÿ‡บ๐Ÿ‡ธishowbeauty.com

Ishow Hair is a leading online retailer of human hair extensions, wigs, and hair care products, serving women globally. With 1M-5M monthly visitors and a strong social media presence (138k+ Instagram followers), Ishow Hair leverages Shopify Plus and key apps like Judge.me Reviews, Privy, Smile.io Loyalty, and Afterpay to enhance the customer experience. Their tech stack includes Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive performance tracking.

100k Visits
Judge.me logo
Privy logo
Smile.io Loyalty logo
Showing 193-216 of 349 stores

Beauty Industry Report

Data from 349 stores

Updated Jul 2026

Theme Distribution

Key Trends

Premium themes lead. Beauty stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.

5 apps on average. The typical beauty store uses 5 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.

Mobile-first is essential. The majority of traffic to beauty stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.

Top Countries

๐Ÿ‡บ๐Ÿ‡ธUnited States
65%
๐Ÿ‡ฌ๐Ÿ‡งGB
10%
๐Ÿ‡ฆ๐Ÿ‡บAustralia
5%
๐Ÿ‡จ๐Ÿ‡ฆCanada
2%
๐ŸŒOther
18%

Store Scale Distribution

Enterprise

>1M monthly visits

16%

Mid-Market

100K - 1M visits

79%

Growth Stage

<100K visits

5%

Frequently Asked Questions

Common questions about beauty stores on Shopify

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