Top Beauty Shopify Stores

Analyze the tech stack, themes, and marketing strategies of the world's leading beauty brands.

Stores

275

Products

540,272

Young Nails logo

Young Nails

๐Ÿ‡บ๐Ÿ‡ธyoungnails.com

Young Nails is a leading provider of professional nail care products and salon supplies, serving nail technicians worldwide. With 5M-20M monthly visitors and a strong social media presence (935k+ Instagram followers), they leverage Shopify Plus for their e-commerce platform. Their tech stack includes Klaviyo for email marketing, Tidio Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.

10M Visits
Klaviyo
Tidio
Wishlist King
Hanโ€™s Cafe & Cake House Pte. Ltd logo

Hanโ€™s Cafe & Cake House Pte. Ltd

hans.com.sg

Han's Cafe & Cake House Pte. Ltd is a popular cafe and cake house offering a variety of baked goods, desserts, and beverages. With 50K-200K monthly visitors and 2.9M Instagram followers, they showcase strong brand presence. Their Shopify store utilizes PageFly for enhanced customization and includes tracking via Google Analytics (Universal), Shopify Web Pixel, Meta Pixel, and Google Analytics 4.

50K-200K Visits
PageFly
Weezie Towels logo

Weezie Towels

๐Ÿ‡บ๐Ÿ‡ธweezietowels.com

Weezie Towels offers customizable, monogrammed bath and hand towels in vibrant colors and patterns, attracting 1M-5M monthly visitors. This Shopify Plus store leverages a robust tech stack, including Yotpo Reviews and Loyalty, Klaviyo for email marketing, and Gorgias Chat for customer support. With over 200k Instagram followers, Weezie Towels showcases a strong brand presence and utilizes Google Tag Manager for comprehensive ad tracking.

100k Visits
Yotpo Reviews
Klaviyo
Attentive
Maniรจre De Voir logo

Maniรจre De Voir

๐Ÿ‡ฌ๐Ÿ‡งmanieredevoir.com

Maniรจre De Voir is a contemporary UK fashion brand offering streetwear-inspired clothing, accessories, and footwear for men and women. With 200K-1M monthly visitors and 1.7M Instagram followers, they operate on Shopify Plus with a robust tech stack including Yotpo Reviews, Klaviyo, Attentive, Gorgias Chat, and multi-platform tracking via Meta Pixel, TikTok Pixel, and Google Analytics.

200K-1M Visits
Yotpo Reviews
Klaviyo
Attentive
Ninja Transfers logo

Ninja Transfers

๐Ÿ‡บ๐Ÿ‡ธninjatransfers.com

Ninja Transfers is a Shopify Plus store specializing in heat transfer vinyl, DTF films, sublimation paper, and other supplies for custom apparel decoration. Founded in 2022, they cater to the fashion industry with a wide range of decoration materials.

100k Visits
Yotpo Reviews
Klaviyo
Intercom
Elcie Cosmetics logo

Elcie Cosmetics

๐Ÿ‡บ๐Ÿ‡ธelciecosmetics.com

Elcie Cosmetics is a beauty brand offering vegan and cruelty-free makeup and skincare products, attracting 10k-50k monthly visitors. Founded in 2014, their Shopify Plus store utilizes a robust tech stack including Judge.me, Loox, Klaviyo for email marketing, and loyalty programs via Smile.io and Yotpo. They leverage comprehensive tracking with Meta Pixel, Google Analytics 4, and Google Tag Manager.

100k Visits
Judge.me
Loox
Klaviyo
Donsje Amsterdam logo

Donsje Amsterdam

๐Ÿ‡ณ๐Ÿ‡ฑdonsje.com

Donsje Amsterdam offers premium, handcrafted leather baby shoes and accessories, attracting 1M-5M monthly visitors. Founded in 2010, this popular brand leverages Shopify Plus and a robust tech stack including Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.

100k Visits
Yotpo Reviews
Klaviyo
Wishlist King
Peach & Lily logo

Peach & Lily

๐Ÿ‡บ๐Ÿ‡ธpeachandlily.com

Peach & Lily is a leading online retailer of Korean beauty products, offering a curated selection of sheet masks, serums, and moisturizers. With 1M-5M monthly visitors and a strong social media presence (407k+ Instagram followers), Peach & Lily leverages Shopify Plus and a robust tech stack, including Klaviyo for email marketing, Yotpo for reviews and loyalty, and comprehensive tracking via Google Analytics 4 and Meta Pixel.

100k Visits
Yotpo Reviews
Klaviyo
Attentive
SimplyCuteTees logo

SimplyCuteTees

๐Ÿ‡บ๐Ÿ‡ธsimplycutetees.com

SimplyCuteTees is a fashion brand specializing in cute and whimsical graphic t-shirts and apparel for women and girls, attracting 5M-20M monthly visitors. This Shopify Plus store leverages a robust tech stack, including Yotpo Reviews & Loyalty, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4 and Google Tag Manager, showcasing enterprise-level optimization.

100k Visits
Yotpo Reviews
Klaviyo
Omnisend
HERA Clothing logo

HERA Clothing

๐Ÿ‡ฌ๐Ÿ‡งheraclothing.com

HERA Clothing is a contemporary women's fashion brand committed to sustainable materials and minimalist design, attracting 1M-5M monthly visitors. Founded in 2013 and powered by Shopify Plus, HERA leverages a robust tech stack including Yotpo Reviews & Loyalty, Klaviyo for email marketing, and Gorgias for customer support. Their sophisticated tracking setup utilizes Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive data analysis.

100k Visits
Yotpo Reviews
Klaviyo
Gorgias Chat
Gerber Childrenswear logo

Gerber Childrenswear

๐Ÿ‡บ๐Ÿ‡ธgerberchildrenswear.com

Gerber Childrenswear is a leading online retailer for baby and children's clothing, offering a wide selection of bodysuits, pajamas, and toddler outfits. With 1M-5M monthly visitors and over 200k Instagram followers, Gerber Childrenswear leverages Shopify Plus and apps like Yotpo Reviews and Gorgias Chat to enhance the customer experience. Their robust tracking setup includes Google Analytics 4, Google Tag Manager, and pixels for Microsoft Ads and Criteo, showcasing a data-driven approach to e-commerce.

100k Visits
Yotpo Reviews
Gorgias Chat
Shop Pay
Averie logo

Averie

๐Ÿ‡ฉ๐Ÿ‡ชshopaverie.com

Averie is a minimalist jewelry brand offering delicate, everyday pieces for women. With 1M-5M monthly visitors and a strong Instagram presence of 164k followers, Averie leverages Shopify Plus for its e-commerce platform. Their tech stack includes Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking with Meta Pixel, Google Analytics 4, and Hotjar.

100k Visits
Yotpo Reviews
Klaviyo
Shop Pay
NappStar logo

NappStar

๐Ÿ‡บ๐Ÿ‡ธnappstar.com

NappStar is a fashion-forward brand specializing in dreadlock accessories and hair jewelry for women, attracting 5M-20M monthly visitors. Founded in 2017, NappStar leverages Shopify Plus for its e-commerce platform, utilizing Klaviyo for email marketing and SMS via Postscript. They also employ comprehensive tracking with Meta Pixel, TikTok Pixel, and Google Analytics.

10M Visits
Klaviyo
Shop Pay
Postscript SMS
Rose and Ben Beauty logo

Rose and Ben Beauty

๐Ÿ‡บ๐Ÿ‡ธroseandbenbeauty.com

Rose and Ben Beauty is a clean, vegan skincare and makeup brand serving conscious consumers with 5M-20M monthly visitors. Their Shopify Plus store leverages enterprise tech including Klaviyo for email marketing, Gorgias Chat for support, and comprehensive tracking via Meta Pixel, Pinterest Tag, and Google Analytics. With 1.7M Instagram followers, they demonstrate strong social commerce integration.

500k Visits
Klaviyo
Gorgias Chat
Shop Pay
Jouer Cosmetics logo

Jouer Cosmetics

๐Ÿ‡บ๐Ÿ‡ธjouercosmetics.com

Jouer Cosmetics is a French-inspired beauty brand offering a wide range of makeup products, including eyeshadow palettes, lipsticks, and complexion essentials. With 5M-20M monthly visitors and a strong social media presence (1M+ Instagram followers), Jouer leverages Shopify Plus and a robust tech stack, including Klaviyo for email marketing, Gorgias for customer support, and Yotpo for reviews and loyalty programs. They utilize advanced tracking with Google Analytics 4, Google Ads, and Meta Pixel.

100k Visits
Yotpo Reviews
Klaviyo
Gorgias Chat
Laboratoire Garancia logo

Laboratoire Garancia

garancia-beauty.com

Laboratoire Garancia is a French skincare brand, founded in 2004, offering botanical-based serums, creams, and cleansers for face and body. With 1M-5M monthly visitors and a strong Instagram presence of 182k followers, they leverage Shopify Plus and a robust tech stack including Klaviyo for email marketing and Gorgias for customer support. They utilize Yotpo and Judge.me for product reviews and comprehensive tracking via Google Analytics 4, Universal Analytics, and Google Tag Manager.

25k Visits
Yotpo Reviews
Judge.me
Klaviyo
Beard Products logo

Beard Products

๐Ÿ‡บ๐Ÿ‡ธbeardbrand.com

Beardbrand is a men's grooming store focused on beard care, with an estimated 3M monthly visitors. The store uses Klaviyo for email marketing, Meta Pixel for ad tracking, and supports Shop Pay for fast checkout.

3M Visits
Klaviyo
Shop Pay
Back in Stock
Arctic Fox Hair Color logo

Arctic Fox Hair Color

arcticfoxhaircolor.com

Arctic Fox Hair Color is a vegan hair dye brand offering semi-permanent vibrant colors for creative self-expression. With 50K-200K monthly visitors and 922K Instagram followers, they leverage a custom Shopify theme with Yotpo Reviews, Re:amaze, and advanced tracking via Google Analytics 4, Klaviyo, and Attentive.

100k Visits
Yotpo Reviews
Re:amaze
theBalm logo

theBalm

๐Ÿ‡บ๐Ÿ‡ธthebalm.com

theBalm is a popular cosmetics brand offering a wide range of colorful, vintage-inspired makeup and beauty products. With 5M-20M monthly visitors and a strong social media presence of 2.0M Instagram followers, theBalm leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo and Mailchimp for email marketing, Smile.io for loyalty programs, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager.

10M Visits
Klaviyo
Mailchimp
Smile.io Loyalty
Beauty Bakerie logo

Beauty Bakerie

๐Ÿ‡บ๐Ÿ‡ธbeautybakerie.com

Beauty Bakerie is a cosmetics brand offering long-wearing, smudge-proof makeup including lip whips and eyeshadows. With 50K-200K monthly visitors, 993k Instagram followers, and enterprise-level tech including Shopify Plus, Klaviyo for email marketing, and multi-platform tracking via Meta Pixel, TikTok Pixel, and Google Analytics 4.

100k Visits
Stamped.io
Klaviyo
Attentive
Gerard Cosmetics logo

Gerard Cosmetics

๐Ÿ‡บ๐Ÿ‡ธgerardcosmetics.com

Gerard Cosmetics is a popular beauty brand offering a wide range of lip glosses, lipsticks, and teeth whitening products. With 1M-5M monthly visitors and a strong social media presence of 2.0M Instagram followers, Gerard Cosmetics leverages Shopify Plus for its e-commerce platform. They utilize key apps like Okendo Reviews, Klaviyo for email marketing, and robust tracking with Meta Pixel, Google Analytics 4, and Google Ads.

500k Visits
Okendo Reviews
Klaviyo
Attentive
Haus Laboratories logo

Haus Laboratories

๐Ÿ‡บ๐Ÿ‡ธhauslabs.com

Haus Labs by Lady Gaga is a beauty Shopify store with an estimated 3M monthly visitors. It uses Klaviyo for email marketing, Shop Pay for checkout, and tracks analytics with Google Analytics 4 and Google Tag Manager.

100k Visits
Klaviyo
Shop Pay
Elevar
Nudestix Canada logo

Nudestix Canada

๐Ÿ‡จ๐Ÿ‡ฆnudestix.ca

Nudestix Canada is a clean beauty brand offering multi-use makeup sticks and minimalist products for effortless beauty. With 50K-200K monthly visitors and 651k Instagram followers, they operate on Shopify Plus with a tech stack including Klaviyo for email marketing, Afterpay/Shop Pay for payments, and LoyaltyLion for rewards. Their tracking setup features Google Analytics 4, Hotjar, Microsoft Clarity, and Google Tag Manager for comprehensive analytics.

100k Visits
Klaviyo
Mailchimp
Afterpay
Beautyblender logo

Beautyblender

๐Ÿ‡บ๐Ÿ‡ธbeautyblender.com

Beautyblender is the iconic brand behind the original edgeless makeup sponge, revolutionizing cosmetic application. With 5M-20M monthly visitors and a strong social presence of 3M+ followers on Instagram, they leverage Shopify Plus for their e-commerce platform. Their tech stack includes Klaviyo for email marketing, Google Analytics 4 for comprehensive tracking, and integrations with Shop Pay and Rebuy for enhanced customer experience.

500k Visits
Klaviyo
GovX ID
Shop Pay
Showing 193-216 of 275 stores

Beauty Industry Report

Data from 275 stores

Updated Apr 2026

Theme Distribution

Key Trends

Premium themes lead. Beauty stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.

5 apps on average. The typical beauty store uses 5 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.

Mobile-first is essential. The majority of traffic to beauty stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.

Top Countries

๐Ÿ‡บ๐Ÿ‡ธUnited States
65%
๐Ÿ‡ฌ๐Ÿ‡งGB
9%
๐Ÿ‡ฆ๐Ÿ‡บAustralia
5%
๐Ÿ‡ฉ๐Ÿ‡ชGermany
2%
๐ŸŒOther
19%

Store Scale Distribution

Enterprise

>1M monthly visits

15%

Mid-Market

100K - 1M visits

80%

Growth Stage

<100K visits

5%

Frequently Asked Questions

Common questions about beauty stores on Shopify

Find Shopify Clients Worth Your Time

Search by niche, traffic, and tech stack. Export with verified founder contacts.