Top Beauty Shopify Stores
Analyze the tech stack, themes, and marketing strategies of the world's leading beauty brands.
Stores
275
Products
540,272
Young Nails
๐บ๐ธyoungnails.com
Young Nails is a leading provider of professional nail care products and salon supplies, serving nail technicians worldwide. With 5M-20M monthly visitors and a strong social media presence (935k+ Instagram followers), they leverage Shopify Plus for their e-commerce platform. Their tech stack includes Klaviyo for email marketing, Tidio Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.
Hanโs Cafe & Cake House Pte. Ltd
hans.com.sg
Han's Cafe & Cake House Pte. Ltd is a popular cafe and cake house offering a variety of baked goods, desserts, and beverages. With 50K-200K monthly visitors and 2.9M Instagram followers, they showcase strong brand presence. Their Shopify store utilizes PageFly for enhanced customization and includes tracking via Google Analytics (Universal), Shopify Web Pixel, Meta Pixel, and Google Analytics 4.
Weezie Towels
๐บ๐ธweezietowels.com
Weezie Towels offers customizable, monogrammed bath and hand towels in vibrant colors and patterns, attracting 1M-5M monthly visitors. This Shopify Plus store leverages a robust tech stack, including Yotpo Reviews and Loyalty, Klaviyo for email marketing, and Gorgias Chat for customer support. With over 200k Instagram followers, Weezie Towels showcases a strong brand presence and utilizes Google Tag Manager for comprehensive ad tracking.
Maniรจre De Voir
๐ฌ๐งmanieredevoir.com
Maniรจre De Voir is a contemporary UK fashion brand offering streetwear-inspired clothing, accessories, and footwear for men and women. With 200K-1M monthly visitors and 1.7M Instagram followers, they operate on Shopify Plus with a robust tech stack including Yotpo Reviews, Klaviyo, Attentive, Gorgias Chat, and multi-platform tracking via Meta Pixel, TikTok Pixel, and Google Analytics.
Ninja Transfers
๐บ๐ธninjatransfers.com
Ninja Transfers is a Shopify Plus store specializing in heat transfer vinyl, DTF films, sublimation paper, and other supplies for custom apparel decoration. Founded in 2022, they cater to the fashion industry with a wide range of decoration materials.
Elcie Cosmetics
๐บ๐ธelciecosmetics.com
Elcie Cosmetics is a beauty brand offering vegan and cruelty-free makeup and skincare products, attracting 10k-50k monthly visitors. Founded in 2014, their Shopify Plus store utilizes a robust tech stack including Judge.me, Loox, Klaviyo for email marketing, and loyalty programs via Smile.io and Yotpo. They leverage comprehensive tracking with Meta Pixel, Google Analytics 4, and Google Tag Manager.
Donsje Amsterdam
๐ณ๐ฑdonsje.com
Donsje Amsterdam offers premium, handcrafted leather baby shoes and accessories, attracting 1M-5M monthly visitors. Founded in 2010, this popular brand leverages Shopify Plus and a robust tech stack including Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.
Peach & Lily
๐บ๐ธpeachandlily.com
Peach & Lily is a leading online retailer of Korean beauty products, offering a curated selection of sheet masks, serums, and moisturizers. With 1M-5M monthly visitors and a strong social media presence (407k+ Instagram followers), Peach & Lily leverages Shopify Plus and a robust tech stack, including Klaviyo for email marketing, Yotpo for reviews and loyalty, and comprehensive tracking via Google Analytics 4 and Meta Pixel.
SimplyCuteTees
๐บ๐ธsimplycutetees.com
SimplyCuteTees is a fashion brand specializing in cute and whimsical graphic t-shirts and apparel for women and girls, attracting 5M-20M monthly visitors. This Shopify Plus store leverages a robust tech stack, including Yotpo Reviews & Loyalty, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4 and Google Tag Manager, showcasing enterprise-level optimization.
HERA Clothing
๐ฌ๐งheraclothing.com
HERA Clothing is a contemporary women's fashion brand committed to sustainable materials and minimalist design, attracting 1M-5M monthly visitors. Founded in 2013 and powered by Shopify Plus, HERA leverages a robust tech stack including Yotpo Reviews & Loyalty, Klaviyo for email marketing, and Gorgias for customer support. Their sophisticated tracking setup utilizes Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive data analysis.
Gerber Childrenswear
๐บ๐ธgerberchildrenswear.com
Gerber Childrenswear is a leading online retailer for baby and children's clothing, offering a wide selection of bodysuits, pajamas, and toddler outfits. With 1M-5M monthly visitors and over 200k Instagram followers, Gerber Childrenswear leverages Shopify Plus and apps like Yotpo Reviews and Gorgias Chat to enhance the customer experience. Their robust tracking setup includes Google Analytics 4, Google Tag Manager, and pixels for Microsoft Ads and Criteo, showcasing a data-driven approach to e-commerce.
Averie
๐ฉ๐ชshopaverie.com
Averie is a minimalist jewelry brand offering delicate, everyday pieces for women. With 1M-5M monthly visitors and a strong Instagram presence of 164k followers, Averie leverages Shopify Plus for its e-commerce platform. Their tech stack includes Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking with Meta Pixel, Google Analytics 4, and Hotjar.
NappStar
๐บ๐ธnappstar.com
NappStar is a fashion-forward brand specializing in dreadlock accessories and hair jewelry for women, attracting 5M-20M monthly visitors. Founded in 2017, NappStar leverages Shopify Plus for its e-commerce platform, utilizing Klaviyo for email marketing and SMS via Postscript. They also employ comprehensive tracking with Meta Pixel, TikTok Pixel, and Google Analytics.
Rose and Ben Beauty
๐บ๐ธroseandbenbeauty.com
Rose and Ben Beauty is a clean, vegan skincare and makeup brand serving conscious consumers with 5M-20M monthly visitors. Their Shopify Plus store leverages enterprise tech including Klaviyo for email marketing, Gorgias Chat for support, and comprehensive tracking via Meta Pixel, Pinterest Tag, and Google Analytics. With 1.7M Instagram followers, they demonstrate strong social commerce integration.
Jouer Cosmetics
๐บ๐ธjouercosmetics.com
Jouer Cosmetics is a French-inspired beauty brand offering a wide range of makeup products, including eyeshadow palettes, lipsticks, and complexion essentials. With 5M-20M monthly visitors and a strong social media presence (1M+ Instagram followers), Jouer leverages Shopify Plus and a robust tech stack, including Klaviyo for email marketing, Gorgias for customer support, and Yotpo for reviews and loyalty programs. They utilize advanced tracking with Google Analytics 4, Google Ads, and Meta Pixel.
Laboratoire Garancia
garancia-beauty.com
Laboratoire Garancia is a French skincare brand, founded in 2004, offering botanical-based serums, creams, and cleansers for face and body. With 1M-5M monthly visitors and a strong Instagram presence of 182k followers, they leverage Shopify Plus and a robust tech stack including Klaviyo for email marketing and Gorgias for customer support. They utilize Yotpo and Judge.me for product reviews and comprehensive tracking via Google Analytics 4, Universal Analytics, and Google Tag Manager.
Beard Products
๐บ๐ธbeardbrand.com
Beardbrand is a men's grooming store focused on beard care, with an estimated 3M monthly visitors. The store uses Klaviyo for email marketing, Meta Pixel for ad tracking, and supports Shop Pay for fast checkout.
Arctic Fox Hair Color
arcticfoxhaircolor.com
Arctic Fox Hair Color is a vegan hair dye brand offering semi-permanent vibrant colors for creative self-expression. With 50K-200K monthly visitors and 922K Instagram followers, they leverage a custom Shopify theme with Yotpo Reviews, Re:amaze, and advanced tracking via Google Analytics 4, Klaviyo, and Attentive.
theBalm
๐บ๐ธthebalm.com
theBalm is a popular cosmetics brand offering a wide range of colorful, vintage-inspired makeup and beauty products. With 5M-20M monthly visitors and a strong social media presence of 2.0M Instagram followers, theBalm leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo and Mailchimp for email marketing, Smile.io for loyalty programs, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager.
Beauty Bakerie
๐บ๐ธbeautybakerie.com
Beauty Bakerie is a cosmetics brand offering long-wearing, smudge-proof makeup including lip whips and eyeshadows. With 50K-200K monthly visitors, 993k Instagram followers, and enterprise-level tech including Shopify Plus, Klaviyo for email marketing, and multi-platform tracking via Meta Pixel, TikTok Pixel, and Google Analytics 4.
Gerard Cosmetics
๐บ๐ธgerardcosmetics.com
Gerard Cosmetics is a popular beauty brand offering a wide range of lip glosses, lipsticks, and teeth whitening products. With 1M-5M monthly visitors and a strong social media presence of 2.0M Instagram followers, Gerard Cosmetics leverages Shopify Plus for its e-commerce platform. They utilize key apps like Okendo Reviews, Klaviyo for email marketing, and robust tracking with Meta Pixel, Google Analytics 4, and Google Ads.
Haus Laboratories
๐บ๐ธhauslabs.com
Haus Labs by Lady Gaga is a beauty Shopify store with an estimated 3M monthly visitors. It uses Klaviyo for email marketing, Shop Pay for checkout, and tracks analytics with Google Analytics 4 and Google Tag Manager.
Nudestix Canada
๐จ๐ฆnudestix.ca
Nudestix Canada is a clean beauty brand offering multi-use makeup sticks and minimalist products for effortless beauty. With 50K-200K monthly visitors and 651k Instagram followers, they operate on Shopify Plus with a tech stack including Klaviyo for email marketing, Afterpay/Shop Pay for payments, and LoyaltyLion for rewards. Their tracking setup features Google Analytics 4, Hotjar, Microsoft Clarity, and Google Tag Manager for comprehensive analytics.
Beautyblender
๐บ๐ธbeautyblender.com
Beautyblender is the iconic brand behind the original edgeless makeup sponge, revolutionizing cosmetic application. With 5M-20M monthly visitors and a strong social presence of 3M+ followers on Instagram, they leverage Shopify Plus for their e-commerce platform. Their tech stack includes Klaviyo for email marketing, Google Analytics 4 for comprehensive tracking, and integrations with Shop Pay and Rebuy for enhanced customer experience.
Beauty Industry Report
Data from 275 stores
Theme Distribution
Key Trends
Premium themes lead. Beauty stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.
5 apps on average. The typical beauty store uses 5 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.
Mobile-first is essential. The majority of traffic to beauty stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.
Common Tech Stack
Top Countries
Store Scale Distribution
Enterprise
>1M monthly visits
Mid-Market
100K - 1M visits
Growth Stage
<100K visits
Frequently Asked Questions
Common questions about beauty stores on Shopify
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