Top Beauty Shopify Stores

Analyze the tech stack, themes, and marketing strategies of the world's leading beauty brands.

Stores

275

Products

540,272

mooncat logo

mooncat

🇺🇸mooncat.com

Mooncat is a vegan and cruelty-free nail polish and nail care brand with 50K-200K monthly visitors. Their Shopify Plus store leverages enterprise tools including Yotpo Reviews, Klaviyo, Attentive, and Afterpay, with comprehensive tracking via Snapchat Pixel, Reddit Pixel, GA4, Hotjar, and Shopify Web Pixel. With 696k Instagram followers, they showcase strong social presence and tech-savvy e-commerce optimization.

100k Visits
Yotpo Reviews
Klaviyo
Attentive
Sugarpill Cosmetics logo

Sugarpill Cosmetics

🇺🇸sugarpill.com

Sugarpill Cosmetics is a vibrant, cruelty-free beauty brand known for its bold eyeshadows, lip colors, and limited-edition collections. With 5M-20M monthly visitors and 2M Instagram followers, Sugarpill leverages Shopify Plus and integrates key apps like Yotpo Reviews, Mailchimp, and Afterpay to enhance the customer experience. Their robust tracking setup includes Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive data analysis.

500k Visits
Yotpo Reviews
Mailchimp
Afterpay
Secret Nail & Beauty Supply logo

Secret Nail & Beauty Supply

🇨🇦secretnailsupply.com

Secret Nail & Beauty Supply is a beauty retailer providing professional-grade nail polish, gel systems, and salon equipment for technicians and enthusiasts. With over 20M monthly visitors, they leverage Shopify Plus and a tech stack including Privy, Doofinder, and comprehensive tracking via Google Analytics 4, Google Ads, and Google Tag Manager.

25k Visits
Privy
Doofinder
Shop Pay
Show Me Your Mumu logo

Show Me Your Mumu

🇺🇸showmeyourmumu.com

Show Me Your Mumu is a Los Angeles-based fashion brand for women's clothing and bridesmaids, attracting an estimated 750k monthly visitors. The store uses a robust tech stack including Yotpo, Klaviyo, and Nosto, with 7 tracking pixels for advanced marketing.

500k Visits
Yotpo Reviews
Klaviyo
Privy
Vida Hair Growth logo

Vida Hair Growth

🇺🇸vidahairgrowth.com

Vida Hair Growth is a leading beauty brand offering supplements and topical treatments to support hair health and combat thinning, attracting 5M-20M monthly visitors. Founded in 2016 and boasting 2.0M Instagram followers, their Shopify Plus store utilizes Loox Reviews, Attentive, and Google Analytics 4 for enhanced customer experience and data-driven optimization.

500k Visits
Loox
Attentive
Shop Pay
Hurley logo

Hurley

🇺🇸hurley.com

Hurley International is a leading surf-inspired apparel, swimwear, and footwear brand catering to youth and young adults, attracting 5M-20M monthly visitors. Built on Shopify Plus, Hurley leverages a robust tech stack including Yotpo for reviews and loyalty, Klaviyo for email marketing, and Gorgias for customer support. Their data-driven approach is evident through comprehensive tracking via Meta Pixel, Google Analytics 4, and more.

500k Visits
Yotpo Reviews
Klaviyo
Gorgias Chat
Remedy By Ari logo

Remedy By Ari

🇺🇸remedybyari.com

Remedy By Ari is a handcrafted herbal tea and wellness blend brand focused on natural health support, attracting 5M-20M monthly visitors. Built on Shopify Plus, they leverage Klaviyo for email marketing, Attentive for SMS, and a robust tracking setup with Meta Pixel, Google Analytics 4, and Google Tag Manager. With 1M Instagram followers, Remedy By Ari demonstrates significant social influence and a strong online presence.

500k Visits
Klaviyo
Attentive
Smile.io Loyalty
The Sports Edit | Activewear, Yoga and Running logo

The Sports Edit | Activewear, Yoga and Running

🇬🇧thesportsedit.com

The Sports Edit is a leading London-based activewear retailer specializing in yoga apparel and running gear, attracting 5M-20M monthly visitors. Founded in 2014 and built on Shopify Plus, their tech stack includes Yotpo Reviews, Klaviyo for email marketing, and Algolia Search for enhanced product discovery. They leverage Meta Pixel, TikTok Pixel, and Google Analytics 4 for comprehensive tracking.

100k Visits
Yotpo Reviews
Klaviyo
Swym Wishlist
Bali Body EU logo

Bali Body EU

🇦🇺eu.balibodyco.com

Bali Body EU is a leading vegan and cruelty-free beauty brand specializing in sunscreens, tanning oils, and skincare for achieving a natural, sun-kissed glow. With 5M-20M monthly visitors and a strong social presence of 2.0M Instagram followers, Bali Body leverages Shopify Plus and a robust tech stack including Klaviyo for email marketing, Gorgias for customer support, and Yotpo & Okendo for reviews, ensuring a seamless customer experience.

500k Visits
Yotpo Reviews
Okendo Reviews
Klaviyo
Doll Beauty logo

Doll Beauty

🇬🇧dollbeauty.com

Doll Beauty is a British beauty brand offering mascara, eyeliner, and lip gloss products. With 50K-200K monthly visitors and 682k Instagram followers, they operate on Shopify Plus with enterprise-level tech including Klaviyo, Mailchimp, and Attentive for marketing automation. Their sophisticated tracking setup features Meta Pixel, Google Analytics 4, and Shopify Web Pixel for comprehensive data collection.

100k Visits
Klaviyo
Mailchimp
Attentive
Leyla Milani Hair logo

Leyla Milani Hair

🇺🇸leylamilanihair.com

Leyla Milani Hair is a premium beauty brand specializing in hair extensions and styling tools designed to enhance volume and length. With 5M-20M monthly visitors and a strong social media presence of 2M Instagram followers, they leverage Shopify Plus for their enterprise-level e-commerce platform. Their tech stack includes Yotpo Reviews, Klaviyo for email marketing, Attentive for SMS, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager.

10M Visits
Yotpo Reviews
Klaviyo
Attentive
Suavecito Pomade logo

Suavecito Pomade

suavecito.com

Suavecito Pomade is a men's grooming brand specializing in water-based pomade and hair styling products, attracting 50K-200K monthly visitors. Founded in 2009, they've built a strong social presence with 648k Instagram followers. Their Shopify store leverages Yotpo Reviews for customer feedback and implements comprehensive tracking with Meta Pixel, Google Analytics (Universal and GA4), Shopify Web Pixel, and TikTok Pixel.

100k Visits
Yotpo Reviews
Jill Zarin Home logo

Jill Zarin Home

jillzarin.com

Jill Zarin Home is a luxury home decor and furniture retailer with 200K-1M monthly visitors, offering modern textiles and upscale interior design pieces. Their Shopify Plus store features enterprise-level integrations including Yotpo Reviews, Klaviyo email marketing, Afterpay, and Shop Pay, with comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager. With 643k Instagram followers, they've built a strong social presence to complement their sophisticated e-commerce platform.

500k Visits
Yotpo Reviews
Klaviyo
Afterpay
Sallve logo

Sallve

sallve.com.br

Sallve is a Brazilian skincare brand offering vegan and cruelty-free products for various skin types. With 50K-200K monthly visitors, 1.5M Instagram followers, and enterprise-level tech including Shopify Plus, Klaviyo for email marketing, and comprehensive tracking via Google Analytics and Meta Pixel, Sallve showcases a sophisticated e-commerce setup optimized for growth.

100k Visits
Judge.me
Klaviyo
Littledata
H2D Hair Care logo

H2D Hair Care

🇦🇺h2d.com.au

H2D Hair Care is a premium beauty brand offering professional and at-home hair care products. With 50K-200K monthly visitors, 1.3M Instagram followers, and Shopify Plus enterprise capabilities, they leverage advanced tech including Klaviyo for email marketing, Judge.me Reviews, and multi-platform tracking via Meta Pixel, Google Analytics, and Microsoft Clarity.

100k Visits
Judge.me
Klaviyo
Privy
Spinnywhoosh Graphics logo

Spinnywhoosh Graphics

🇺🇸spinnywhoosh.com

Spinnywhoosh Graphics is a custom Broadway-themed home decor brand specializing in mirrors and wall art for theater enthusiasts. With 200K-1M monthly visitors and 2M Instagram followers, they operate on Shopify Plus with a fully custom theme. Their tech stack includes Yotpo Reviews, Omnisend, Mailchimp, and Shop Pay, with comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager.

500k Visits
Yotpo Reviews
Omnisend
Mailchimp
Toys for Every Kid & Collector logo

Toys for Every Kid & Collector

🇺🇸shop.mgae.com

Toys for Every Kid & Collector is a Shopify Plus store specializing in collectible dolls and surprise toys for kids and collectors. With 50K-200K monthly visitors and 625k Instagram followers, they leverage enterprise-level tech including Yotpo Reviews, Klaviyo email marketing, Gorgias Chat, and comprehensive tracking with TikTok Pixel, Google Analytics, and Google Tag Manager.

100k Visits
Yotpo Reviews
Klaviyo
Gorgias Chat
AccuCut logo

AccuCut

accucut.com

AccuCut is a leading provider of precision die-cutting machines, steel-rule dies, and crafting supplies, serving crafters, educators, and small businesses since 1995. With 5M-20M monthly visitors, their Shopify Plus store utilizes Yotpo Reviews, Zendesk Chat, and Smile.io Loyalty to enhance customer experience and features robust tracking via Google Analytics 4, Meta Pixel, and Google Ads.

100k Visits
Yotpo Reviews
Zendesk
Swym Wishlist
Lashify logo

Lashify

lashify.com

Lashify is a leading DIY lash extension system brand, empowering users with at-home application of cluster lashes, bond, and seal. With 5M-20M monthly visitors and a strong social presence of 1M Instagram followers, Lashify leverages Shopify Plus for its enterprise-level e-commerce platform. Their tech stack includes Klaviyo for personalized email marketing and robust tracking via Google Analytics 4, Google Ads, and Google Tag Manager.

10M Visits
Klaviyo
Northbeam
The Beard Club logo

The Beard Club

🇺🇸thebeardclub.com

The Beard Club is a subscription-based grooming brand offering beard and hair care products to 50K-200K monthly visitors. Built on Shopify Plus with a fully custom theme, they leverage enterprise tools including Klaviyo for email marketing, Yotpo Loyalty for rewards, and comprehensive tracking via Meta Pixel, TikTok Pixel, and Google Analytics 4. Their 602k Instagram following demonstrates strong social presence.

100k Visits
Klaviyo
Shop Pay
Postscript SMS
Stanley logo

Stanley

🇺🇸stanley1913.com

Stanley is a heritage brand selling durable drinkware, food containers, and coolers for outdoor adventures and everyday life. With 5M-20M monthly visitors and 2M Instagram followers, Stanley leverages Shopify Plus and Klaviyo for email marketing, alongside robust tracking via Meta, TikTok, and Google pixels, demonstrating a sophisticated enterprise-level setup.

10M Visits
Klaviyo
ZOEVA Cosmetics logo

ZOEVA Cosmetics

🇩🇪zoevacosmetics.com

ZOEVA Cosmetics is a leading beauty brand offering professional makeup brushes and high-quality cosmetics to beauty enthusiasts worldwide. With 1M-5M monthly visitors and a strong social media presence of 2M+ followers on Instagram, ZOEVA leverages Shopify Plus for its e-commerce platform. Their tech stack includes Yotpo Reviews, Klaviyo for email marketing, and Gorgias Chat for customer support, ensuring a seamless shopping experience.

500k Visits
Yotpo Reviews
Klaviyo
Gorgias Chat
Derma E logo

Derma E

🇺🇸dermae.com

Derma E is a clinical skincare brand offering vitamin and antioxidant-rich formulations, attracting 1M-5M monthly visitors. Founded in 2003, their Shopify Plus store leverages Yotpo Reviews, Klaviyo for email marketing, and robust tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel, showcasing a sophisticated tech stack for performance and customer engagement.

100k Visits
Yotpo Reviews
Klaviyo
Attentive
Glossier logo

Glossier

🇺🇸glossier.com

Glossier is a prominent beauty brand on Shopify with an estimated 10M monthly visitors driven by 4.5M+ social followers. It uses a custom Glossier theme, 6 apps like Yotpo Reviews, Klaviyo, and Gorgias Chat, plus 8 pixels including Meta, TikTok, Google Analytics 4, and Snapchat. Enterprise signals and GTM highlight its scalable, high-performance setup.

10M Visits
Yotpo Reviews
Klaviyo
Gorgias Chat
Showing 73-96 of 275 stores

Beauty Industry Report

Data from 275 stores

Updated Apr 2026

Theme Distribution

Key Trends

Premium themes lead. Beauty stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.

5 apps on average. The typical beauty store uses 5 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.

Mobile-first is essential. The majority of traffic to beauty stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.

Top Countries

🇺🇸United States
65%
🇬🇧GB
9%
🇦🇺Australia
5%
🇩🇪Germany
2%
🌍Other
19%

Store Scale Distribution

Enterprise

>1M monthly visits

15%

Mid-Market

100K - 1M visits

80%

Growth Stage

<100K visits

5%

Frequently Asked Questions

Common questions about beauty stores on Shopify

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Top Beauty Shopify Stores | Themes, Apps & Analysis - Page 4 - Updated Apr 2026