Top Beauty Shopify Stores

Smart & Sexy is an affordable lingerie and swimwear brand with an estimated 750k monthly visitors. The store uses a robust marketing stack including Klaviyo, Attentive, and 8 tracking pixels for performance.

AccuCut is a leading provider of precision die-cutting machines, steel-rule dies, and crafting supplies, serving crafters, educators, and small businesses since 1995. With 5M-20M monthly visitors, their Shopify Plus store utilizes Yotpo Reviews, Zendesk Chat, and Smile.io Loyalty to enhance customer experience and features robust tracking via Google Analytics 4, Meta Pixel, and Google Ads.

Lashify is a leading DIY lash extension system brand, empowering users with at-home application of cluster lashes, bond, and seal. With 5M-20M monthly visitors and a strong social presence of 1M Instagram followers, Lashify leverages Shopify Plus for its enterprise-level e-commerce platform. Their tech stack includes Klaviyo for personalized email marketing and robust tracking via Google Analytics 4, Google Ads, and Google Tag Manager.

Wild Cosmetics is a London-based beauty brand offering refillable, plastic-free makeup and skincare products. With 50K-200K monthly visitors and 607k Instagram followers, they leverage Shopify Plus with Klaviyo for email marketing and Elevar for analytics. Their tech stack includes Google Analytics 4 and Google Tag Manager for comprehensive tracking.

The Beard Club is a subscription-based grooming brand offering beard and hair care products to 50K-200K monthly visitors. Built on Shopify Plus with a fully custom theme, they leverage enterprise tools including Klaviyo for email marketing, Yotpo Loyalty for rewards, and comprehensive tracking via Meta Pixel, TikTok Pixel, and Google Analytics 4. Their 602k Instagram following demonstrates strong social presence.

Stanley is a heritage brand selling durable drinkware, food containers, and coolers for outdoor adventures and everyday life. With 5M-20M monthly visitors and 2M Instagram followers, Stanley leverages Shopify Plus and Klaviyo for email marketing, alongside robust tracking via Meta, TikTok, and Google pixels, demonstrating a sophisticated enterprise-level setup.

ZOEVA Cosmetics is a leading beauty brand offering professional makeup brushes and high-quality cosmetics to beauty enthusiasts worldwide. With 1M-5M monthly visitors and a strong social media presence of 2M+ followers on Instagram, ZOEVA leverages Shopify Plus for its e-commerce platform. Their tech stack includes Yotpo Reviews, Klaviyo for email marketing, and Gorgias Chat for customer support, ensuring a seamless shopping experience.

Pacifica is a leading cruelty-free and vegan beauty brand offering a wide range of makeup, skincare, and fragrance products. With 1M-5M monthly visitors and a strong social media presence (646k+ Instagram followers), Pacifica leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Snapchat Pixel.

I Dew Care is a popular Korean-inspired skincare brand offering cleansers, serums, and moisturizers to a younger audience. With 5M-20M monthly visitors and 2M Instagram followers, they leverage Shopify Plus and a robust tech stack, including Judge.me, Junip, Attentive, and Postscript SMS for enhanced customer experience and engagement. They utilize Meta Pixel, Google Analytics 4, and Microsoft Clarity for comprehensive data tracking.

Natural Baby Shower is a leading UK retailer specializing in eco-friendly and organic baby products, including clothing, toys, and skincare. With 1M-5M monthly visitors and a strong social presence (120k+ Instagram followers), they offer a curated selection of sustainable essentials. Their Shopify Plus store leverages advanced technologies like Klaviyo for email marketing, Yotpo for reviews and loyalty, and comprehensive tracking via Google Analytics 4 and Google Tag Manager.

Cloud 10 Beauty is a leading online retailer of premium beauty and skincare products, attracting 1M-5M monthly visitors. Founded in 2011 and built on Shopify Plus, their store leverages Judge.me Reviews, Omnisend for marketing, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager. With over 241k Instagram followers, Cloud 10 Beauty offers a curated selection of beauty essentials.

Starface is a direct-to-consumer beauty brand selling hydrocolloid pimple patches. The store attracts an estimated 3M monthly visitors and uses a robust marketing stack including Klaviyo for email and Google Analytics 4 for tracking.

Apice Cosmeticos is a leading Brazilian beauty retailer offering a wide selection of makeup, skincare, haircare, and perfumes. With 5M-20M monthly visitors and over 1 million Instagram followers, they are a major player in the Brazilian cosmetics market. Their Shopify Plus store leverages Klaviyo and Omnisend for enhanced customer engagement and utilizes a robust tracking setup with Meta Pixel, Google Analytics 4, and Google Ads.

Act & Acre is a direct-to-consumer beauty brand specializing in hair and skin care products. Estimated monthly traffic is around 750k visitors, driven by a strong social media presence of over 237k followers. The store utilizes a robust tech stack including Klaviyo for email marketing, multiple chat solutions like Gorgias and Zendesk, and a comprehensive set of tracking pixels including Meta, GA4, and Google Ads.

Sunday Citizen is a luxury bedding and loungewear brand with an estimated 750k monthly visitors. The store uses a robust tech stack including Klaviyo, Attentive, and Yotpo for retention, and employs advanced tracking with 6 pixels including Meta and GA4.

BELLAMI Hair is a leading beauty brand specializing in premium hair extensions, clip-ins, and wigs for both consumers and professional stylists. With 5M-20M monthly visitors and a strong social media presence of 2M+ followers on Instagram, BELLAMI Hair leverages Shopify Plus for its enterprise-level e-commerce platform. Their tech stack includes Klaviyo for personalized email marketing, Afterpay for flexible payments, and robust tracking via Google Analytics 4 and Google Tag Manager.

Beginning Boutique US is a leading women's fashion boutique offering trendy dresses, tops, and swimwear. With 5M-20M monthly visitors and a strong social presence (1M Instagram followers), they leverage a robust Shopify Plus tech stack. Key apps include Yotpo for reviews and loyalty, Klaviyo for email marketing, and advanced tracking via Meta Pixel, TikTok Pixel, and Google Analytics 4.

DrGreger.org, founded by Dr. Michael Greger, is a leading health and wellness resource with 5M-20M monthly visitors, offering evidence-based nutrition books, videos, and resources centered on plant-based diets. This Shopify Plus store leverages Yotpo Reviews, Zendesk Chat, and Shop Pay to enhance the customer experience, with comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager.

Impressions Vanity is a leading beauty brand offering vanity furniture and accessories for makeup enthusiasts and professionals. With 200K-1M monthly visitors, 817k Instagram followers, and enterprise-level tech including Shopify Plus, Klaviyo for email marketing, and advanced tracking via Google Analytics 4 and Pinterest Tag.

Refy is a rapidly growing beauty brand offering vegan and cruelty-free makeup and skincare for a minimalist routine, attracting 5M-20M monthly visitors. Built on Shopify Plus, Refy leverages a robust tech stack including Klaviyo for email marketing, Gorgias for customer support, and Yotpo for reviews and loyalty programs. Their sophisticated tracking setup includes Meta Pixel, TikTok Pixel, and Google Analytics 4.

Slip is a premium beauty brand specializing in silk pillowcases and accessories for anti-aging and hair care. Estimated monthly traffic is ~750k, supported by a robust marketing stack including Klaviyo, Attentive, and multiple analytics pixels.

Morphe's Shopify store attracts an estimated 20M monthly visitors, leveraging Klaviyo for email marketing and Shop Pay for streamlined checkout. The site uses Google Analytics 4 and Google Tag Manager for advanced tracking, built on a custom Shiro theme.

Spa Sciences is a leading beauty brand offering innovative skincare devices and beauty tools for at-home facial treatments and rejuvenation, attracting 5M-20M monthly visitors. Founded in 2003 and headquartered in Lucie, their Shopify Plus store leverages Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4, Microsoft Ads, and the Shopify Web Pixel to optimize the customer experience.

Knix specializes in comfortable wireless bras, seamless underwear, and leakproof intimates for women. With an estimated 750k monthly visitors driven by 967K social followers, it runs a sophisticated Shopify store using the custom Knix theme (v2.1.3), 7 apps like Yotpo Reviews, Klaviyo, and Attentive, plus 8 pixels including Meta, TikTok, Google Analytics 4, and Hotjar. Enterprise signals, GTM, and ~26 products across 51 collections highlight its optimized, high-scale setup.