Top Beauty Shopify Stores
Analyze the tech stack, themes, and marketing strategies of the world's leading beauty brands.
Stores
349
Products
725,521
Use this beauty and skincare store list as a starting point, then filter by monthly traffic tiers like 100K-200K, tech stack, and contact availability in the dashboard.
Derma E
🇺🇸dermae.com
Derma E is a clinical skincare brand offering vitamin and antioxidant-rich formulations, attracting 1M-5M monthly visitors. Founded in 2003, their Shopify Plus store leverages Yotpo Reviews, Klaviyo for email marketing, and robust tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel, showcasing a sophisticated tech stack for performance and customer engagement.
Industrie AU
🇦🇺industrie.com.au
Industrie is an Australian activewear and streetwear brand for men and women, attracting 200K-1M monthly visitors. Their Shopify Plus store leverages enterprise tools including Klaviyo for email marketing, Gorgias Chat for support, and advanced tracking with Meta Pixel, Google Analytics 4, and Google Tag Manager.
Pacifica
🇺🇸pacificabeauty.com
Pacifica is a leading cruelty-free and vegan beauty brand offering a wide range of makeup, skincare, and fragrance products. With 1M-5M monthly visitors and a strong social media presence (646k+ Instagram followers), Pacifica leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Snapchat Pixel.
goodr sunglasses
🇺🇸goodr.com
goodr is a direct-to-consumer Shopify store selling fun, affordable running sunglasses, attracting an estimated 750k monthly visitors. The site leverages a robust marketing stack including Klaviyo, Attentive, and Yotpo for reviews and loyalty, all tracked via Google Analytics 4 and GTM.
The Beachwaver Co
🇺🇸beachwaver.com
The Beachwaver Co is a professional-grade hair styling brand offering rotating curling irons and hair care products. With 5M-20M monthly visitors and 944k Instagram followers, they leverage Shopify Plus with enterprise tools including Klaviyo for email marketing, Attentive for SMS, and Stamped.io for reviews. Their tech stack features Meta Pixel, TikTok Pixel, and Google Analytics 4 for comprehensive tracking.
Nécessaire
🇺🇸necessaire.com
Nécessaire is a personal care brand with an estimated 750k monthly visitors. The store uses Klaviyo for email marketing, Gorgias Chat for customer service, and Rebuy for AI-powered upsells. It is fully tagged with Meta, GA4, and Google Ads pixels via GTM.
Three Ships
🇨🇦threeshipsbeauty.com
Three Ships Beauty is a natural skincare brand with an estimated 750k monthly visitors. The store uses a robust tech stack including Yotpo Reviews, Klaviyo, and Rebuy, all managed via Google Tag Manager.
FELIWAY®
🇺🇸feliwayus.com
FELIWAY® is a leading pet wellness brand selling synthetic pheromone diffusers, sprays, and wipes to reduce cat stress and unwanted behaviors. With 5M-20M monthly visitors, they operate on Shopify Plus with a fully custom theme and enterprise-grade integrations including Stamped.io Reviews, Shop Pay, and Littledata. Their tracking stack features Google Analytics 4, Google Ads, Microsoft Ads, and Shopify Web Pixel for comprehensive performance monitoring.
Impressions Vanity
🇺🇸impressionsvanity.com
Impressions Vanity is a leading beauty brand offering vanity furniture and accessories for makeup enthusiasts and professionals. With 200K-1M monthly visitors, 817k Instagram followers, and enterprise-level tech including Shopify Plus, Klaviyo for email marketing, and advanced tracking via Google Analytics 4 and Pinterest Tag.
Slip
🇺🇸slip.com
Slip is a premium beauty brand specializing in silk pillowcases and accessories for anti-aging and hair care. Estimated monthly traffic is ~750k, supported by a robust marketing stack including Klaviyo, Attentive, and multiple analytics pixels.
HyperX US
🇺🇸hyperx.com
HyperX is a leading gaming peripherals and accessories brand, offering high-performance headsets, keyboards, and mice to millions of gamers. With 5M-20M monthly visitors and a strong social presence of 2M+ Instagram followers, HyperX leverages Shopify Plus for its enterprise-level e-commerce platform. Their tech stack includes Yotpo Reviews, Shop Pay, and robust tracking via Google Analytics 4, Google Tag Manager, and the Shopify Web Pixel.
Manucurist
🇫🇷manucurist.com
Manucurist is a French beauty brand offering vegan, plant-based nail polish and gel manicure kits. With 200K-1M monthly visitors and 813k Instagram followers, they operate on Shopify Plus with a robust tech stack including Yotpo Reviews, Klaviyo, Gorgias Chat, and Superfiliate. Their advanced tracking setup features Meta Pixel, TikTok Pixel, Google Analytics 4, and Google Tag Manager.
Brooklinen
🇺🇸brooklinen.com
Brooklinen is a premium DTC bedding brand with 267 products and 1M+ monthly visitors. Built on Shopify's free Dawn theme with heavy customizations, they use enterprise apps like Dynamic Yield for personalization, Gladly for customer support, and GTM managing multi-platform ads across Meta, Google, TikTok, Snapchat, and Bing.
Nisolo
🇺🇸nisolo.com
Nisolo is a sustainable fashion brand offering ethically made shoes and accessories, attracting an estimated 750k monthly visitors. The store leverages a robust tech stack including Yotpo Reviews, Klaviyo, and Rebuy for personalization, alongside Google Analytics 4 and GTM for advanced tracking.
Ccs
🇺🇸shop.ccs.com
Ccs is a leading online retailer for skateboarding hardgoods, apparel, and footwear, catering to core skaters since 1990. With 1M-5M monthly visitors and a strong Instagram presence of 340k+ followers, Ccs leverages Shopify Plus for its enterprise-level e-commerce platform. They utilize Klaviyo for email marketing and a robust tracking setup with Meta Pixel, Google Analytics 4, Google Ads, and Google Tag Manager.
Bagallery
bagallery.com
Bagallery is a beauty and fashion marketplace offering makeup, skincare, and accessories with 200K-1M monthly visitors. This Shopify Plus store leverages enterprise tools including Omnisend for email marketing, Gorgias Chat for support, and comprehensive tracking with Meta Pixel, TikTok Pixel, and Google Analytics. With 798k Instagram followers, Bagallery demonstrates strong social presence and sophisticated e-commerce optimization.
White Fox Boutique USA
🇺🇸whitefoxboutique.com
White Fox Boutique is a high-traffic fashion store with an estimated 10M monthly visitors. It runs a sophisticated marketing stack with 9 tracking pixels and enterprise-grade apps like Yotpo Reviews and Loyalty.
Bec + Bridge
🇦🇺becandbridge.com
Bec + Bridge is an Australian contemporary fashion label offering dresses, separates, and swimwear. With 200K-1M monthly visitors and 791k Instagram followers, they operate on Shopify Plus with a tech stack including Yotpo Reviews, Klaviyo, Gorgias Chat, and Swym Wishlist. Their enterprise setup features Meta Pixel, Google Analytics 4, Google Ads, and Google Tag Manager for comprehensive tracking and marketing automation.
Open Farm
🇺🇸openfarmpet.com
Open Farm is a pet food brand with an estimated 750k monthly visitors, leveraging a robust tech stack including Yotpo Reviews, Klaviyo, and Rebuy for personalization. The site uses Google Tag Manager to manage 8 tracking pixels, including TikTok Pixel and Google Analytics 4, for advanced marketing analytics.
Therabody US
🇺🇸therabody.com
Therabody is a leading wellness brand with an estimated 3M monthly visitors, built on the Dawn theme. The store uses key apps like Klarna and Shop Pay, and tracks performance with Google Analytics 4 and Google Tag Manager.
Hyaluxe Body
🇺🇸hyaluxe.com
Hyaluxe Body is a premium skincare and body care brand specializing in hyaluronic acid-based products. With 50K-200K monthly visitors and 785k Instagram followers, they operate on Shopify Plus with a sophisticated tech stack including Loox Reviews, Klaviyo, Rebuy, and PageFly. Their enterprise-level setup features comprehensive tracking through Google Analytics 4, Google Ads, and Klaviyo integration.
House Of Beauty India
houseofbeautyindia.com
House Of Beauty India is a leading online retailer offering premium beauty and skincare products tailored for Indian consumers. With 1M-5M monthly visitors and a strong Instagram presence of 361k followers, they leverage Shopify Plus and a robust tech stack including Google Analytics 4, Microsoft Clarity, and Google Tag Manager for comprehensive data tracking and optimization.
Casely
🇺🇸getcasely.com
Casely is a popular phone case and tech accessory brand based in Brooklyn, attracting 1M-5M monthly visitors. Built on Shopify Plus, Casely leverages a robust tech stack including Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4 and Meta Pixel. With over 325k Instagram followers, Casely combines stylish designs with enterprise-level e-commerce capabilities.
Marcia's Legacy Soap Co
🇺🇸legacysoapco.com
Marcia's Legacy Soap Co is a handcrafted artisanal soap brand with 50K-200K monthly visitors and 2M Instagram followers. Their Shopify Plus store features enterprise-level optimization with Mailchimp for email marketing, Smile.io for loyalty programs, and comprehensive tracking through Meta Pixel, Google Analytics 4, and Google Tag Manager.
Beauty Industry Report
Data from 349 stores
Theme Distribution
Key Trends
Premium themes lead. Beauty stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.
5 apps on average. The typical beauty store uses 5 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.
Mobile-first is essential. The majority of traffic to beauty stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.
Common Tech Stack
Top Countries
Store Scale Distribution
Enterprise
>1M monthly visits
Mid-Market
100K - 1M visits
Growth Stage
<100K visits
Frequently Asked Questions
Common questions about beauty stores on Shopify
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