Top Beauty Shopify Stores

Analyze the tech stack, themes, and marketing strategies of the world's leading beauty brands.

Stores

349

Products

725,521

Use this beauty and skincare store list as a starting point, then filter by monthly traffic tiers like 100K-200K, tech stack, and contact availability in the dashboard.

Derma E logo

Derma E

🇺🇸dermae.com

Derma E is a clinical skincare brand offering vitamin and antioxidant-rich formulations, attracting 1M-5M monthly visitors. Founded in 2003, their Shopify Plus store leverages Yotpo Reviews, Klaviyo for email marketing, and robust tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel, showcasing a sophisticated tech stack for performance and customer engagement.

100k Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Industrie AU logo

Industrie AU

🇦🇺industrie.com.au

Industrie is an Australian activewear and streetwear brand for men and women, attracting 200K-1M monthly visitors. Their Shopify Plus store leverages enterprise tools including Klaviyo for email marketing, Gorgias Chat for support, and advanced tracking with Meta Pixel, Google Analytics 4, and Google Tag Manager.

500k Visits
Klaviyo logo
Gorgias Chat logo
Swym Wishlist logo
Pacifica logo

Pacifica

🇺🇸pacificabeauty.com

Pacifica is a leading cruelty-free and vegan beauty brand offering a wide range of makeup, skincare, and fragrance products. With 1M-5M monthly visitors and a strong social media presence (646k+ Instagram followers), Pacifica leverages Shopify Plus for its e-commerce platform. Their tech stack includes Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Snapchat Pixel.

100k Visits
Klaviyo logo
Attentive logo
Gorgias Chat logo
goodr sunglasses logo

goodr sunglasses

🇺🇸goodr.com

goodr is a direct-to-consumer Shopify store selling fun, affordable running sunglasses, attracting an estimated 750k monthly visitors. The site leverages a robust marketing stack including Klaviyo, Attentive, and Yotpo for reviews and loyalty, all tracked via Google Analytics 4 and GTM.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
The Beachwaver Co logo

The Beachwaver Co

🇺🇸beachwaver.com

The Beachwaver Co is a professional-grade hair styling brand offering rotating curling irons and hair care products. With 5M-20M monthly visitors and 944k Instagram followers, they leverage Shopify Plus with enterprise tools including Klaviyo for email marketing, Attentive for SMS, and Stamped.io for reviews. Their tech stack features Meta Pixel, TikTok Pixel, and Google Analytics 4 for comprehensive tracking.

500k Visits
Stamped.io logo
Klaviyo logo
Attentive logo
Nécessaire logo

Nécessaire

🇺🇸necessaire.com

Nécessaire is a personal care brand with an estimated 750k monthly visitors. The store uses Klaviyo for email marketing, Gorgias Chat for customer service, and Rebuy for AI-powered upsells. It is fully tagged with Meta, GA4, and Google Ads pixels via GTM.

100k Visits
Klaviyo logo
Gorgias Chat logo
Shop Pay logo
Three Ships logo

Three Ships

🇨🇦threeshipsbeauty.com

Three Ships Beauty is a natural skincare brand with an estimated 750k monthly visitors. The store uses a robust tech stack including Yotpo Reviews, Klaviyo, and Rebuy, all managed via Google Tag Manager.

100k Visits
Yotpo Reviews logo
Klaviyo logo
Gorgias Chat logo
FELIWAY® logo

FELIWAY®

🇺🇸feliwayus.com

FELIWAY® is a leading pet wellness brand selling synthetic pheromone diffusers, sprays, and wipes to reduce cat stress and unwanted behaviors. With 5M-20M monthly visitors, they operate on Shopify Plus with a fully custom theme and enterprise-grade integrations including Stamped.io Reviews, Shop Pay, and Littledata. Their tracking stack features Google Analytics 4, Google Ads, Microsoft Ads, and Shopify Web Pixel for comprehensive performance monitoring.

500k Visits
Stamped.io logo
Shop Pay logo
Littledata logo
Impressions Vanity logo

Impressions Vanity

🇺🇸impressionsvanity.com

Impressions Vanity is a leading beauty brand offering vanity furniture and accessories for makeup enthusiasts and professionals. With 200K-1M monthly visitors, 817k Instagram followers, and enterprise-level tech including Shopify Plus, Klaviyo for email marketing, and advanced tracking via Google Analytics 4 and Pinterest Tag.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Swym Wishlist logo
Slip logo

Slip

🇺🇸slip.com

Slip is a premium beauty brand specializing in silk pillowcases and accessories for anti-aging and hair care. Estimated monthly traffic is ~750k, supported by a robust marketing stack including Klaviyo, Attentive, and multiple analytics pixels.

500k Visits
Klaviyo logo
Attentive logo
Gorgias Chat logo
HyperX US logo

HyperX US

🇺🇸hyperx.com

HyperX is a leading gaming peripherals and accessories brand, offering high-performance headsets, keyboards, and mice to millions of gamers. With 5M-20M monthly visitors and a strong social presence of 2M+ Instagram followers, HyperX leverages Shopify Plus for its enterprise-level e-commerce platform. Their tech stack includes Yotpo Reviews, Shop Pay, and robust tracking via Google Analytics 4, Google Tag Manager, and the Shopify Web Pixel.

500k Visits
Yotpo Reviews logo
Shop Pay logo
OneTrust logo
Manucurist logo

Manucurist

🇫🇷manucurist.com

Manucurist is a French beauty brand offering vegan, plant-based nail polish and gel manicure kits. With 200K-1M monthly visitors and 813k Instagram followers, they operate on Shopify Plus with a robust tech stack including Yotpo Reviews, Klaviyo, Gorgias Chat, and Superfiliate. Their advanced tracking setup features Meta Pixel, TikTok Pixel, Google Analytics 4, and Google Tag Manager.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Gorgias Chat logo
Brooklinen logo

Brooklinen

🇺🇸brooklinen.com

Brooklinen is a premium DTC bedding brand with 267 products and 1M+ monthly visitors. Built on Shopify's free Dawn theme with heavy customizations, they use enterprise apps like Dynamic Yield for personalization, Gladly for customer support, and GTM managing multi-platform ads across Meta, Google, TikTok, Snapchat, and Bing.

500k Visits
Yotpo Reviews logo
Gladly logo
Dynamic Yield logo
Nisolo logo

Nisolo

🇺🇸nisolo.com

Nisolo is a sustainable fashion brand offering ethically made shoes and accessories, attracting an estimated 750k monthly visitors. The store leverages a robust tech stack including Yotpo Reviews, Klaviyo, and Rebuy for personalization, alongside Google Analytics 4 and GTM for advanced tracking.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Klarna logo
Ccs logo

Ccs

🇺🇸shop.ccs.com

Ccs is a leading online retailer for skateboarding hardgoods, apparel, and footwear, catering to core skaters since 1990. With 1M-5M monthly visitors and a strong Instagram presence of 340k+ followers, Ccs leverages Shopify Plus for its enterprise-level e-commerce platform. They utilize Klaviyo for email marketing and a robust tracking setup with Meta Pixel, Google Analytics 4, Google Ads, and Google Tag Manager.

500k Visits
Klaviyo logo
Shop Pay logo
Bagallery logo

Bagallery

bagallery.com

Bagallery is a beauty and fashion marketplace offering makeup, skincare, and accessories with 200K-1M monthly visitors. This Shopify Plus store leverages enterprise tools including Omnisend for email marketing, Gorgias Chat for support, and comprehensive tracking with Meta Pixel, TikTok Pixel, and Google Analytics. With 798k Instagram followers, Bagallery demonstrates strong social presence and sophisticated e-commerce optimization.

500k Visits
Omnisend logo
Gorgias Chat logo
White Fox Boutique USA logo

White Fox Boutique USA

🇺🇸whitefoxboutique.com

White Fox Boutique is a high-traffic fashion store with an estimated 10M monthly visitors. It runs a sophisticated marketing stack with 9 tracking pixels and enterprise-grade apps like Yotpo Reviews and Loyalty.

10M Visits
Yotpo Reviews logo
Gorgias Chat logo
Shop Pay logo
Bec + Bridge logo

Bec + Bridge

🇦🇺becandbridge.com

Bec + Bridge is an Australian contemporary fashion label offering dresses, separates, and swimwear. With 200K-1M monthly visitors and 791k Instagram followers, they operate on Shopify Plus with a tech stack including Yotpo Reviews, Klaviyo, Gorgias Chat, and Swym Wishlist. Their enterprise setup features Meta Pixel, Google Analytics 4, Google Ads, and Google Tag Manager for comprehensive tracking and marketing automation.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Gorgias Chat logo
Open Farm logo

Open Farm

🇺🇸openfarmpet.com

Open Farm is a pet food brand with an estimated 750k monthly visitors, leveraging a robust tech stack including Yotpo Reviews, Klaviyo, and Rebuy for personalization. The site uses Google Tag Manager to manage 8 tracking pixels, including TikTok Pixel and Google Analytics 4, for advanced marketing analytics.

3M Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Therabody US logo

Therabody US

🇺🇸therabody.com

Therabody is a leading wellness brand with an estimated 3M monthly visitors, built on the Dawn theme. The store uses key apps like Klarna and Shop Pay, and tracks performance with Google Analytics 4 and Google Tag Manager.

500k Visits
Klarna logo
Riskified logo
Shop Pay logo
Hyaluxe Body logo

Hyaluxe Body

🇺🇸hyaluxe.com

Hyaluxe Body is a premium skincare and body care brand specializing in hyaluronic acid-based products. With 50K-200K monthly visitors and 785k Instagram followers, they operate on Shopify Plus with a sophisticated tech stack including Loox Reviews, Klaviyo, Rebuy, and PageFly. Their enterprise-level setup features comprehensive tracking through Google Analytics 4, Google Ads, and Klaviyo integration.

100k Visits
Loox logo
Klaviyo logo
Shop Pay logo
House Of Beauty India logo

House Of Beauty India

houseofbeautyindia.com

House Of Beauty India is a leading online retailer offering premium beauty and skincare products tailored for Indian consumers. With 1M-5M monthly visitors and a strong Instagram presence of 361k followers, they leverage Shopify Plus and a robust tech stack including Google Analytics 4, Microsoft Clarity, and Google Tag Manager for comprehensive data tracking and optimization.

100k Visits
Casely logo

Casely

🇺🇸getcasely.com

Casely is a popular phone case and tech accessory brand based in Brooklyn, attracting 1M-5M monthly visitors. Built on Shopify Plus, Casely leverages a robust tech stack including Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4 and Meta Pixel. With over 325k Instagram followers, Casely combines stylish designs with enterprise-level e-commerce capabilities.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Marcia's Legacy Soap Co logo

Marcia's Legacy Soap Co

🇺🇸legacysoapco.com

Marcia's Legacy Soap Co is a handcrafted artisanal soap brand with 50K-200K monthly visitors and 2M Instagram followers. Their Shopify Plus store features enterprise-level optimization with Mailchimp for email marketing, Smile.io for loyalty programs, and comprehensive tracking through Meta Pixel, Google Analytics 4, and Google Tag Manager.

100k Visits
Mailchimp logo
Swym Wishlist logo
Smile.io Loyalty logo
Showing 49-72 of 349 stores

Beauty Industry Report

Data from 349 stores

Updated Jul 2026

Theme Distribution

Key Trends

Premium themes lead. Beauty stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.

5 apps on average. The typical beauty store uses 5 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.

Mobile-first is essential. The majority of traffic to beauty stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.

Top Countries

🇺🇸United States
65%
🇬🇧GB
10%
🇦🇺Australia
5%
🇨🇦Canada
2%
🌍Other
18%

Store Scale Distribution

Enterprise

>1M monthly visits

16%

Mid-Market

100K - 1M visits

79%

Growth Stage

<100K visits

5%

Frequently Asked Questions

Common questions about beauty stores on Shopify

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