Top Beauty Shopify Stores
Analyze the tech stack, themes, and marketing strategies of the world's leading beauty brands.
Stores
285
Products
594,393
Use this beauty and skincare store list as a starting point, then filter by monthly traffic tiers like 100K-200K, tech stack, and contact availability in the dashboard.
Search Beauty stores with contactsSpectrum Collections
🇬🇧spectrumcollections.com
Spectrum Collections is a vibrant beauty brand offering colorful makeup brushes, beauty tools, and cosmetic bags. With 50K-200K monthly visitors, 554k Instagram followers, and a Shopify Plus setup, they leverage enterprise-level tech including Klaviyo for email marketing, Stamped.io for reviews, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Hotjar.
Lip Lab
🇺🇸liplab.com
Lip Lab is a custom lipstick and lip gloss creation studio offering personalized makeup products. With 50K-200K monthly visitors and 866k Instagram followers, they operate on Shopify Plus with a fully custom theme. Their tech stack includes Yotpo Reviews, Klaviyo, Attentive, and Shop Pay, with comprehensive tracking through Google Tag Manager and multiple pixels.
Derma E
🇺🇸dermae.com
Derma E is a clinical skincare brand offering vitamin and antioxidant-rich formulations, attracting 1M-5M monthly visitors. Founded in 2003, their Shopify Plus store leverages Yotpo Reviews, Klaviyo for email marketing, and robust tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel, showcasing a sophisticated tech stack for performance and customer engagement.
Industrie AU
🇦🇺industrie.com.au
Industrie is an Australian activewear and streetwear brand for men and women, attracting 200K-1M monthly visitors. Their Shopify Plus store leverages enterprise tools including Klaviyo for email marketing, Gorgias Chat for support, and advanced tracking with Meta Pixel, Google Analytics 4, and Google Tag Manager.
goodr sunglasses
🇺🇸goodr.com
goodr is a direct-to-consumer Shopify store selling fun, affordable running sunglasses, attracting an estimated 750k monthly visitors. The site leverages a robust marketing stack including Klaviyo, Attentive, and Yotpo for reviews and loyalty, all tracked via Google Analytics 4 and GTM.
Limlim fashion accessories
🇨🇦lim-lim.com
Limlim fashion accessories is a fast-growing Shopify Plus brand with 200K-1M monthly visitors and 2M Instagram followers. They offer jewelry, bags, and lifestyle products through a fully optimized store using Yotpo Reviews, Shop Pay, and enterprise tracking with Google Analytics and Shopify Web Pixel.
Three Ships
🇨🇦threeshipsbeauty.com
Three Ships Beauty is a natural skincare brand with an estimated 750k monthly visitors. The store uses a robust tech stack including Yotpo Reviews, Klaviyo, and Rebuy, all managed via Google Tag Manager.
Impressions Vanity
🇺🇸impressionsvanity.com
Impressions Vanity is a leading beauty brand offering vanity furniture and accessories for makeup enthusiasts and professionals. With 200K-1M monthly visitors, 817k Instagram followers, and enterprise-level tech including Shopify Plus, Klaviyo for email marketing, and advanced tracking via Google Analytics 4 and Pinterest Tag.
Slip
🇺🇸slip.com
Slip is a premium beauty brand specializing in silk pillowcases and accessories for anti-aging and hair care. Estimated monthly traffic is ~750k, supported by a robust marketing stack including Klaviyo, Attentive, and multiple analytics pixels.
HyperX US
🇺🇸hyperx.com
HyperX is a leading gaming peripherals and accessories brand, offering high-performance headsets, keyboards, and mice to millions of gamers. With 5M-20M monthly visitors and a strong social presence of 2M+ Instagram followers, HyperX leverages Shopify Plus for its enterprise-level e-commerce platform. Their tech stack includes Yotpo Reviews, Shop Pay, and robust tracking via Google Analytics 4, Google Tag Manager, and the Shopify Web Pixel.
Manucurist
🇫🇷manucurist.com
Manucurist is a French beauty brand offering vegan, plant-based nail polish and gel manicure kits. With 200K-1M monthly visitors and 813k Instagram followers, they operate on Shopify Plus with a robust tech stack including Yotpo Reviews, Klaviyo, Gorgias Chat, and Superfiliate. Their advanced tracking setup features Meta Pixel, TikTok Pixel, Google Analytics 4, and Google Tag Manager.
Brooklinen
🇺🇸brooklinen.com
Brooklinen is a premium DTC bedding brand with 267 products and 1M+ monthly visitors. Built on Shopify's free Dawn theme with heavy customizations, they use enterprise apps like Dynamic Yield for personalization, Gladly for customer support, and GTM managing multi-platform ads across Meta, Google, TikTok, Snapchat, and Bing.
Ccs
🇺🇸shop.ccs.com
Ccs is a leading online retailer for skateboarding hardgoods, apparel, and footwear, catering to core skaters since 1990. With 1M-5M monthly visitors and a strong Instagram presence of 340k+ followers, Ccs leverages Shopify Plus for its enterprise-level e-commerce platform. They utilize Klaviyo for email marketing and a robust tracking setup with Meta Pixel, Google Analytics 4, Google Ads, and Google Tag Manager.
White Fox Boutique USA
🇺🇸whitefoxboutique.com
White Fox Boutique is a high-traffic fashion store with an estimated 10M monthly visitors. It runs a sophisticated marketing stack with 9 tracking pixels and enterprise-grade apps like Yotpo Reviews and Loyalty.
Bec + Bridge
🇦🇺becandbridge.com
Bec + Bridge is an Australian contemporary fashion label offering dresses, separates, and swimwear. With 200K-1M monthly visitors and 791k Instagram followers, they operate on Shopify Plus with a tech stack including Yotpo Reviews, Klaviyo, Gorgias Chat, and Swym Wishlist. Their enterprise setup features Meta Pixel, Google Analytics 4, Google Ads, and Google Tag Manager for comprehensive tracking and marketing automation.
Open Farm
🇺🇸openfarmpet.com
Open Farm is a pet food brand with an estimated 750k monthly visitors, leveraging a robust tech stack including Yotpo Reviews, Klaviyo, and Rebuy for personalization. The site uses Google Tag Manager to manage 8 tracking pixels, including TikTok Pixel and Google Analytics 4, for advanced marketing analytics.
Therabody US
🇺🇸therabody.com
Therabody is a leading wellness brand with an estimated 3M monthly visitors, built on the Dawn theme. The store uses key apps like Klarna and Shop Pay, and tracks performance with Google Analytics 4 and Google Tag Manager.
Hyaluxe Body
🇺🇸hyaluxe.com
Hyaluxe Body is a premium skincare and body care brand specializing in hyaluronic acid-based products. With 50K-200K monthly visitors and 785k Instagram followers, they operate on Shopify Plus with a sophisticated tech stack including Loox Reviews, Klaviyo, Rebuy, and PageFly. Their enterprise-level setup features comprehensive tracking through Google Analytics 4, Google Ads, and Klaviyo integration.
Caroline Hirons
🇬🇧carolinehirons.com
Caroline Hirons is a curated skincare, makeup, and wellness retailer with 50K-200K monthly visitors. Their Shopify Plus store leverages enterprise tools including Yotpo Reviews, Klaviyo email marketing, Gorgias chat support, and comprehensive tracking via Google Analytics 4, Google Ads, Google Tag Manager, Pinterest Tag, and Microsoft Ads. With 785k Instagram followers, they combine premium beauty products with sophisticated e-commerce technology.
Casely
🇺🇸getcasely.com
Casely is a popular phone case and tech accessory brand based in Brooklyn, attracting 1M-5M monthly visitors. Built on Shopify Plus, Casely leverages a robust tech stack including Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4 and Meta Pixel. With over 325k Instagram followers, Casely combines stylish designs with enterprise-level e-commerce capabilities.
Muscle Nation
🇦🇺musclenation.org
Muscle Nation is an Australian activewear and fitness apparel brand specializing in gym and training wear. With 200K-1M monthly visitors and 775k Instagram followers, they operate on Shopify Plus with a robust tech stack including Yotpo Reviews, Klaviyo for email marketing, Gorgias Chat for support, and Afterpay/Shop Pay for payments. Their tracking setup includes Meta Pixel, TikTok Pixel, and Google Analytics for comprehensive multi-platform analytics.
STATE Bags
🇺🇸statebags.com
STATE Bags is a direct-to-consumer brand selling backpacks, totes, and bags for the whole family. The store attracts an estimated 750k monthly visitors and utilizes a robust marketing stack including Klaviyo, Postscript SMS, and Yotpo Loyalty for customer engagement.
Quad Lock® USA
🇺🇸quadlockcase.com
Quadlockcase.com is a leading provider of smartphone mounting solutions and accessories for motorcycles, bikes, and cars, attracting 1M-5M monthly visitors. Founded in 2011, their Shopify Plus store leverages Yotpo Reviews, Klaviyo for email marketing, and Zendesk Chat for customer support. They utilize Google Analytics 4, Google Tag Manager, and Microsoft Ads for comprehensive tracking.
Vida Hair Growth
🇺🇸vidahairgrowth.com
Vida Hair Growth is a leading beauty brand offering supplements and topical treatments to support hair health and combat thinning, attracting 5M-20M monthly visitors. Founded in 2016 and boasting 2.0M Instagram followers, their Shopify Plus store utilizes Loox Reviews, Attentive, and Google Analytics 4 for enhanced customer experience and data-driven optimization.
Beauty Industry Report
Data from 285 stores
Theme Distribution
Key Trends
Premium themes lead. Beauty stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.
5 apps on average. The typical beauty store uses 5 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.
Mobile-first is essential. The majority of traffic to beauty stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.
Common Tech Stack
Top Countries
Store Scale Distribution
Enterprise
>1M monthly visits
Mid-Market
100K - 1M visits
Growth Stage
<100K visits
Frequently Asked Questions
Common questions about beauty stores on Shopify
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