Top Beauty Shopify Stores
Analyze the tech stack, themes, and marketing strategies of the world's leading beauty brands.
Stores
275
Products
540,272
Caroline Hirons
🇬🇧carolinehirons.com
Caroline Hirons is a curated skincare, makeup, and wellness retailer with 50K-200K monthly visitors. Their Shopify Plus store leverages enterprise tools including Yotpo Reviews, Klaviyo email marketing, Gorgias chat support, and comprehensive tracking via Google Analytics 4, Google Ads, Google Tag Manager, Pinterest Tag, and Microsoft Ads. With 785k Instagram followers, they combine premium beauty products with sophisticated e-commerce technology.
Muscle Nation
🇦🇺musclenation.org
Muscle Nation is an Australian activewear and fitness apparel brand specializing in gym and training wear. With 200K-1M monthly visitors and 775k Instagram followers, they operate on Shopify Plus with a robust tech stack including Yotpo Reviews, Klaviyo for email marketing, Gorgias Chat for support, and Afterpay/Shop Pay for payments. Their tracking setup includes Meta Pixel, TikTok Pixel, and Google Analytics for comprehensive multi-platform analytics.
Quad Lock® USA
🇺🇸quadlockcase.com
Quadlockcase.com is a leading provider of smartphone mounting solutions and accessories for motorcycles, bikes, and cars, attracting 1M-5M monthly visitors. Founded in 2011, their Shopify Plus store leverages Yotpo Reviews, Klaviyo for email marketing, and Zendesk Chat for customer support. They utilize Google Analytics 4, Google Tag Manager, and Microsoft Ads for comprehensive tracking.
Jluxlabel
🇺🇸jluxlabel.com
Jluxlabel is a popular online fashion retailer offering trendy and affordable women's clothing and accessories. With 1M-5M monthly visitors and a strong social media presence of 2M+ Instagram followers, Jluxlabel leverages a robust Shopify Plus setup. Their tech stack includes Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Meta Pixel, TikTok Pixel, and Google Analytics.
Loop Earplugs
loopearplugs.com
Loop Earplugs is a lifestyle brand offering stylish, high-fidelity earplugs for music lovers and nightlife enthusiasts. With 200K-1M monthly visitors, 729k Instagram followers, and enterprise-level Shopify Plus infrastructure, they've built a strong presence in the audio accessories market. Their tech stack includes Yotpo Reviews, Klaviyo email marketing, Shop Pay, and comprehensive tracking with Meta Pixel, Pinterest Tag, Snapchat Pixel, and Google Analytics.
OUAI
🇺🇸theouai.com
OUAI is a premium hair care and body product brand based in Los Angeles, offering shampoos, conditioners, and styling tools to 5M-20M monthly visitors. Powered by Shopify Plus, OUAI leverages Klaviyo for email marketing, Zendesk Chat for customer support, and robust tracking via Meta Pixel, TikTok Pixel, Pinterest Tag, and Google Analytics for data-driven optimization.
Credo
🇺🇸credobeauty.com
Credo Beauty is a leading online retailer specializing in clean beauty and non-toxic skincare products. With 1M-5M monthly visitors and a strong social media presence (246k+ Instagram followers), Credo leverages a robust Shopify Plus setup. Their tech stack includes Yotpo for reviews and loyalty, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.
Milk Makeup
🇺🇸milkmakeup.com
Milk Makeup is a leading beauty brand offering vegan and cruelty-free makeup and skincare products, attracting 5M-20M monthly visitors. Built on Shopify Plus, their store utilizes a robust tech stack including Yotpo Reviews & Loyalty, Klaviyo for email marketing, and Gorgias Chat for customer support. They leverage comprehensive tracking with Google Analytics 4, Hotjar, and Pinterest Tag.
frank body
🇺🇸frankbody.com
Frank Body is a beauty brand specializing in coffee-based skincare products including body scrubs, face masks, and tanning lotions. With 50K-200K monthly visitors and 704k Instagram followers, they operate on Shopify Plus with a robust tech stack including Yotpo Reviews, Klaviyo, Gorgias Chat, and Klarna. Their advanced tracking setup includes Meta Pixel, Google Analytics 4, Google Tag Manager, Snapchat Pixel, and LinkedIn Insight.
San Jose Jewelers
🇺🇸sanjosewaco.com
San Jose Jewelers is a fine jewelry retailer in Waco, offering engagement rings and custom designs to 20M+ monthly visitors. Founded in 2016, their Shopify Plus store utilizes Attentive and Shop Pay for an optimized shopping experience, with comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager. Their strong social presence is evident with 23k+ Instagram followers.
mooncat
🇺🇸mooncat.com
Mooncat is a vegan and cruelty-free nail polish and nail care brand with 50K-200K monthly visitors. Their Shopify Plus store leverages enterprise tools including Yotpo Reviews, Klaviyo, Attentive, and Afterpay, with comprehensive tracking via Snapchat Pixel, Reddit Pixel, GA4, Hotjar, and Shopify Web Pixel. With 696k Instagram followers, they showcase strong social presence and tech-savvy e-commerce optimization.
Sugarpill Cosmetics
🇺🇸sugarpill.com
Sugarpill Cosmetics is a vibrant, cruelty-free beauty brand known for its bold eyeshadows, lip colors, and limited-edition collections. With 5M-20M monthly visitors and 2M Instagram followers, Sugarpill leverages Shopify Plus and integrates key apps like Yotpo Reviews, Mailchimp, and Afterpay to enhance the customer experience. Their robust tracking setup includes Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive data analysis.
Secret Nail & Beauty Supply
🇨🇦secretnailsupply.com
Secret Nail & Beauty Supply is a beauty retailer providing professional-grade nail polish, gel systems, and salon equipment for technicians and enthusiasts. With over 20M monthly visitors, they leverage Shopify Plus and a tech stack including Privy, Doofinder, and comprehensive tracking via Google Analytics 4, Google Ads, and Google Tag Manager.
Vida Hair Growth
🇺🇸vidahairgrowth.com
Vida Hair Growth is a leading beauty brand offering supplements and topical treatments to support hair health and combat thinning, attracting 5M-20M monthly visitors. Founded in 2016 and boasting 2.0M Instagram followers, their Shopify Plus store utilizes Loox Reviews, Attentive, and Google Analytics 4 for enhanced customer experience and data-driven optimization.
Hurley
🇺🇸hurley.com
Hurley International is a leading surf-inspired apparel, swimwear, and footwear brand catering to youth and young adults, attracting 5M-20M monthly visitors. Built on Shopify Plus, Hurley leverages a robust tech stack including Yotpo for reviews and loyalty, Klaviyo for email marketing, and Gorgias for customer support. Their data-driven approach is evident through comprehensive tracking via Meta Pixel, Google Analytics 4, and more.
Remedy By Ari
🇺🇸remedybyari.com
Remedy By Ari is a handcrafted herbal tea and wellness blend brand focused on natural health support, attracting 5M-20M monthly visitors. Built on Shopify Plus, they leverage Klaviyo for email marketing, Attentive for SMS, and a robust tracking setup with Meta Pixel, Google Analytics 4, and Google Tag Manager. With 1M Instagram followers, Remedy By Ari demonstrates significant social influence and a strong online presence.
The Sports Edit | Activewear, Yoga and Running
🇬🇧thesportsedit.com
The Sports Edit is a leading London-based activewear retailer specializing in yoga apparel and running gear, attracting 5M-20M monthly visitors. Founded in 2014 and built on Shopify Plus, their tech stack includes Yotpo Reviews, Klaviyo for email marketing, and Algolia Search for enhanced product discovery. They leverage Meta Pixel, TikTok Pixel, and Google Analytics 4 for comprehensive tracking.
Bali Body EU
🇦🇺eu.balibodyco.com
Bali Body EU is a leading vegan and cruelty-free beauty brand specializing in sunscreens, tanning oils, and skincare for achieving a natural, sun-kissed glow. With 5M-20M monthly visitors and a strong social presence of 2.0M Instagram followers, Bali Body leverages Shopify Plus and a robust tech stack including Klaviyo for email marketing, Gorgias for customer support, and Yotpo & Okendo for reviews, ensuring a seamless customer experience.
Doll Beauty
🇬🇧dollbeauty.com
Doll Beauty is a British beauty brand offering mascara, eyeliner, and lip gloss products. With 50K-200K monthly visitors and 682k Instagram followers, they operate on Shopify Plus with enterprise-level tech including Klaviyo, Mailchimp, and Attentive for marketing automation. Their sophisticated tracking setup features Meta Pixel, Google Analytics 4, and Shopify Web Pixel for comprehensive data collection.
Leyla Milani Hair
🇺🇸leylamilanihair.com
Leyla Milani Hair is a premium beauty brand specializing in hair extensions and styling tools designed to enhance volume and length. With 5M-20M monthly visitors and a strong social media presence of 2M Instagram followers, they leverage Shopify Plus for their enterprise-level e-commerce platform. Their tech stack includes Yotpo Reviews, Klaviyo for email marketing, Attentive for SMS, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager.
Suavecito Pomade
suavecito.com
Suavecito Pomade is a men's grooming brand specializing in water-based pomade and hair styling products, attracting 50K-200K monthly visitors. Founded in 2009, they've built a strong social presence with 648k Instagram followers. Their Shopify store leverages Yotpo Reviews for customer feedback and implements comprehensive tracking with Meta Pixel, Google Analytics (Universal and GA4), Shopify Web Pixel, and TikTok Pixel.
Jill Zarin Home
jillzarin.com
Jill Zarin Home is a luxury home decor and furniture retailer with 200K-1M monthly visitors, offering modern textiles and upscale interior design pieces. Their Shopify Plus store features enterprise-level integrations including Yotpo Reviews, Klaviyo email marketing, Afterpay, and Shop Pay, with comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager. With 643k Instagram followers, they've built a strong social presence to complement their sophisticated e-commerce platform.
Sallve
sallve.com.br
Sallve is a Brazilian skincare brand offering vegan and cruelty-free products for various skin types. With 50K-200K monthly visitors, 1.5M Instagram followers, and enterprise-level tech including Shopify Plus, Klaviyo for email marketing, and comprehensive tracking via Google Analytics and Meta Pixel, Sallve showcases a sophisticated e-commerce setup optimized for growth.
H2D Hair Care
🇦🇺h2d.com.au
H2D Hair Care is a premium beauty brand offering professional and at-home hair care products. With 50K-200K monthly visitors, 1.3M Instagram followers, and Shopify Plus enterprise capabilities, they leverage advanced tech including Klaviyo for email marketing, Judge.me Reviews, and multi-platform tracking via Meta Pixel, Google Analytics, and Microsoft Clarity.
Beauty Industry Report
Data from 275 stores
Theme Distribution
Key Trends
Premium themes lead. Beauty stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.
5 apps on average. The typical beauty store uses 5 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.
Mobile-first is essential. The majority of traffic to beauty stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.
Common Tech Stack
Top Countries
Store Scale Distribution
Enterprise
>1M monthly visits
Mid-Market
100K - 1M visits
Growth Stage
<100K visits
Frequently Asked Questions
Common questions about beauty stores on Shopify
Find Shopify Clients Worth Your Time
Search by niche, traffic, and tech stack. Export with verified founder contacts.Search stores by niche, traffic, and tech stack. Export with verified founder contacts so you can skip the research.