Top Beauty Shopify Stores

K18 Hair is a biotech-inspired brand with an estimated 3M monthly visitors. The site uses Klaviyo and Attentive for marketing, Gorgias for support, and a robust tracking stack including GA4 and TikTok Pixel.

KITSCH is a direct-to-consumer beauty brand based in Los Angeles, CA, with an estimated 3 million monthly visitors. The store uses a custom Unick theme and integrates key marketing tools like Klaviyo, Postscript SMS, and a full suite of tracking pixels including TikTok and GA4.

Electro Threads is a popular online fashion retailer specializing in graphic t-shirts, hoodies, and accessories with pop culture, sci-fi, and humorous designs. Attracting 1M-5M monthly visitors and boasting over 300k Instagram followers, Electro Threads leverages Shopify Plus and a robust tech stack including Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4 and Google Tag Manager. They also offer flexible payment options with Afterpay and Shop Pay.

BÉIS Travel is a direct-to-consumer brand selling luggage, bags, and travel accessories. The Shopify store attracts an estimated 3 million monthly visitors and utilizes a robust tech stack including Yotpo for reviews and loyalty, Klaviyo for email marketing, and Nosto for personalization.

Laird Superfood is a direct-to-consumer brand offering plant-based superfoods and coffee. Estimated monthly traffic is 750k visitors. The store uses a robust tech stack including Klaviyo for email, Yotpo for reviews, and 12 tracked pixels for advanced marketing attribution.

Hoff is a minimalist leather goods brand offering high-quality accessories for everyday use. With 200K-1M monthly visitors and 565k Instagram followers, they operate on Shopify Plus with a robust tech stack including Klaviyo for email marketing and multiple tracking pixels (Meta Pixel, Pinterest Tag, Google Analytics 4, Microsoft Clarity). Their enterprise-level setup demonstrates sophisticated e-commerce optimization.

Ccs is a leading online retailer for skateboarding hardgoods, apparel, and footwear, catering to core skaters since 1990. With 1M-5M monthly visitors and a strong Instagram presence of 340k+ followers, Ccs leverages Shopify Plus for its enterprise-level e-commerce platform. They utilize Klaviyo for email marketing and a robust tracking setup with Meta Pixel, Google Analytics 4, Google Ads, and Google Tag Manager.

Mane is a beauty brand specializing in haircare products and styling tools for textured hair, attracting 200K-1M monthly visitors. Their Shopify Plus store leverages enterprise tech including Yotpo Reviews, Attentive, Klarna, and Shop Pay, with comprehensive tracking via Meta Pixel, Google Analytics 4, Hotjar, and Shopify Web Pixel. With 562k Instagram followers, Mane demonstrates strong social presence and sophisticated e-commerce optimization.

Woodcraft Supply, founded in 1928, is a leading provider of woodworking tools, supplies, and hardwoods, attracting 1M-5M monthly visitors. Leveraging Shopify Plus, they enhance the customer experience with apps like Reviews.io and Shop Pay, while utilizing Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive tracking and marketing optimization.

Bagallery is a beauty and fashion marketplace offering makeup, skincare, and accessories with 200K-1M monthly visitors. This Shopify Plus store leverages enterprise tools including Omnisend for email marketing, Gorgias Chat for support, and comprehensive tracking with Meta Pixel, TikTok Pixel, and Google Analytics. With 798k Instagram followers, Bagallery demonstrates strong social presence and sophisticated e-commerce optimization.

Lola + The Boys is a trendy children's clothing and accessories brand based in Chicago, catering to fashion-forward kids. With 1M-5M monthly visitors and a strong Instagram presence (257k+ followers), they leverage Shopify Plus and a robust tech stack including Yotpo Reviews, Klaviyo, Attentive, and comprehensive tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel.

Bubble Skincare is a popular beauty brand offering dermatologist-tested, customizable skincare solutions for sensitive skin. With 5M-20M monthly visitors and a strong social presence (860k+ Instagram followers), they leverage Shopify Plus and a robust tech stack including Yotpo Reviews, Klaviyo for email marketing, and Gorgias Chat for customer support. Their tracking setup includes Meta Pixel, Google Analytics 4, and Google Tag Manager.

Bec + Bridge is an Australian contemporary fashion label offering dresses, separates, and swimwear. With 200K-1M monthly visitors and 791k Instagram followers, they operate on Shopify Plus with a tech stack including Yotpo Reviews, Klaviyo, Gorgias Chat, and Swym Wishlist. Their enterprise setup features Meta Pixel, Google Analytics 4, Google Ads, and Google Tag Manager for comprehensive tracking and marketing automation.

Tone It Up is a women's fitness and wellness brand offering workout gear, apparel, and health products. With 50K-200K monthly visitors and 1.2M Instagram followers, they operate on Shopify Plus with a tech stack including Yotpo Reviews, Klaviyo, Afterpay, and multi-platform tracking via Meta Pixel, Pinterest Tag, and Google Analytics.

Open Farm is a pet food brand with an estimated 750k monthly visitors, leveraging a robust tech stack including Yotpo Reviews, Klaviyo, and Rebuy for personalization. The site uses Google Tag Manager to manage 8 tracking pixels, including TikTok Pixel and Google Analytics 4, for advanced marketing analytics.

Tonic Health is a premium wellness brand offering natural supplements and health products, serving 200K-1M monthly visitors. Their Shopify Plus store leverages enterprise tools including Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking with Meta Pixel, TikTok Pixel, and Google Analytics. With 896k Instagram followers, they've built a strong social presence while optimizing their tech stack for growth.

Glossier is a prominent beauty brand on Shopify with an estimated 10M monthly visitors driven by 4.5M+ social followers. It uses a custom Glossier theme, 6 apps like Yotpo Reviews, Klaviyo, and Gorgias Chat, plus 8 pixels including Meta, TikTok, Google Analytics 4, and Snapchat. Enterprise signals and GTM highlight its scalable, high-performance setup.

Therabody is a leading wellness brand with an estimated 3M monthly visitors, built on the Dawn theme. The store uses key apps like Klarna and Shop Pay, and tracks performance with Google Analytics 4 and Google Tag Manager.

Kosas is a clean beauty brand with an estimated 750k monthly visitors. The store uses Klaviyo for email marketing, Gorgias Chat for customer support, and a robust tracking stack including Meta, TikTok, and Google Analytics 4 pixels via GTM.

Gopi Henna is a leading online retailer specializing in natural henna powders, cones, and hair care products for DIY body art and hair dyeing. With 5M-20M monthly visitors and a strong social media presence of 443k+ Instagram followers, Gopi Henna leverages Shopify Plus and key apps like Yotpo Reviews and Klaviyo for an optimized customer experience. Their tech stack includes robust tracking with Meta Pixel, Shopify Web Pixel, Klaviyo, and Pinterest Tag.

Rhode Skin, a beauty brand by Hailey Bieber, attracts an estimated 10M monthly visitors to its Shopify store. The site leverages Klaviyo for email marketing, Rebuy for AI personalization, and Postscript SMS, all tracked via Google Analytics 4 and GTM.

Knix specializes in comfortable wireless bras, seamless underwear, and leakproof intimates for women. With an estimated 750k monthly visitors driven by 967K social followers, it runs a sophisticated Shopify store using the custom Knix theme (v2.1.3), 7 apps like Yotpo Reviews, Klaviyo, and Attentive, plus 8 pixels including Meta, TikTok, Google Analytics 4, and Hotjar. Enterprise signals, GTM, and ~26 products across 51 collections highlight its optimized, high-scale setup.

Casely is a popular phone case and tech accessory brand based in Brooklyn, attracting 1M-5M monthly visitors. Built on Shopify Plus, Casely leverages a robust tech stack including Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4 and Meta Pixel. With over 325k Instagram followers, Casely combines stylish designs with enterprise-level e-commerce capabilities.

Drmtlgy is a medical-grade skincare brand offering sunscreens, serums, and acne treatments, attracting 1M-5M monthly visitors. Founded in 2016, they leverage Shopify Plus with a robust tech stack including Klaviyo for email marketing, Gorgias for customer support, and Judge.me/Junip for reviews, ensuring a seamless customer experience and data-driven optimization through Google Analytics and Meta Pixel.