Top Beauty Shopify Stores
Analyze the tech stack, themes, and marketing strategies of the world's leading beauty brands.
Stores
349
Products
725,521
Use this beauty and skincare store list as a starting point, then filter by monthly traffic tiers like 100K-200K, tech stack, and contact availability in the dashboard.
Natural Life Mine
🇺🇸naturallife.com
Natural Life is a bohemian-inspired fashion and lifestyle brand offering apparel, accessories, and home decor with natural materials and uplifting messages. With 200K-1M monthly visitors and 1.1M Instagram followers, they operate on Shopify Plus with a robust tech stack including Klaviyo for email marketing, Gorgias Chat for support, and Nosto for personalization. Their tracking setup features Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive analytics.
San Jose Jewelers
🇺🇸sanjosewaco.com
San Jose Jewelers is a fine jewelry retailer in Waco, offering engagement rings and custom designs to 20M+ monthly visitors. Founded in 2016, their Shopify Plus store utilizes Attentive and Shop Pay for an optimized shopping experience, with comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager. Their strong social presence is evident with 23k+ Instagram followers.
Revlon US
🇺🇸revlon.com
Revlon is a leading mass-market cosmetics and personal care brand, serving everyday beauty needs since 1932. With 5M-20M monthly visitors and a strong social presence of 3M+ Instagram followers, Revlon leverages Shopify Plus for its online store. Their tech stack includes Klaviyo for email marketing, Shop Pay for seamless checkout, and Google Tag Manager for comprehensive tracking.
Steve Madden
🇺🇸stevemadden.com
Steve Madden is a leading fashion retailer with an estimated 10M+ monthly visitors. The store runs a sophisticated tech stack including Yotpo Reviews, Attentive, and Gorgias Chat. It leverages multiple pixels for advanced advertising and analytics.
ColourPop
🇺🇸colourpop.com
ColourPop is a leading direct-to-consumer beauty brand offering affordable, trend-driven cosmetics with an estimated 10M monthly visitors fueled by 11.6M social followers. The store leverages a custom Colourpop theme, enterprise signals, and 7 apps including Klaviyo and Attentive for marketing, Gorgias Chat for support, and Klarna for payments. It features robust tracking with Google Analytics 4, Google Ads pixels, and Google Tag Manager.
Rothy's
🇺🇸rothys.com
Rothy's offers sustainable, washable shoes and bags made from recycled materials via a Shopify store with an estimated 750k monthly visitors. It features a custom DNA theme, enterprise signals, and an efficient stack of 6 apps like Yotpo Reviews and Swym Wishlist. Tracking includes 7 pixels (Meta, TikTok, GA4, Google Ads) managed via GTM.
Mylee
mylee.co.uk
Mylee is a leading UK-based beauty brand offering professional-grade nail care and beauty products for achieving salon-quality manicures at home. With 1M-5M monthly visitors and a strong social presence (144k+ Instagram followers), Mylee leverages Shopify Plus and a robust tech stack including Klaviyo for email marketing, Yotpo for reviews, and comprehensive pixel tracking across Meta, TikTok, Snapchat, and Google Analytics.
Tarte, Inc.
🇺🇸tartecosmetics.com
Tarte Cosmetics is a leading vegan and cruelty-free beauty brand offering makeup, skincare, and tools with naturally derived ingredients. With 5M-20M monthly visitors and a strong social presence of 10M Instagram followers, Tarte leverages Shopify Plus with a tech stack including Yotpo Reviews, Attentive, and robust tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager.
Floyd Home
🇺🇸floydhome.com
Floyd is a direct-to-consumer furniture brand with an estimated 750k monthly visitors. The store uses a custom HH Floyd theme and a robust marketing stack including Klaviyo, Gorgias Chat, and extensive tracking pixels like Meta and GA4.
Givenchy Beauty UAE
shopgivenchybeauty.ae
Givenchy Beauty UAE is the official online store for the luxury French beauty brand, offering high-end makeup, skincare, and fragrances for women and men. With 1M-5M monthly visitors and 3M+ Instagram followers, the store leverages Shopify Plus and a robust tech stack including Yotpo Reviews, Shop Pay, and comprehensive tracking via Google Tag Manager and Microsoft Ads.
Our Place
🇺🇸fromourplace.com
Our Place is a direct-to-consumer home goods brand offering essential cookware and dinnerware. The Shopify store utilizes a custom theme and integrates key marketing and conversion apps like Klaviyo, Attentive, and Yotpo. It tracks performance via Meta, TikTok, and Google Analytics 4 pixels.
Avon Cosmetics
🇬🇧avon.uk.com
Avon Cosmetics is a leading British beauty and cosmetics retailer, offering a wide range of makeup, skincare, fragrance, and personal care products. With 5M-20M monthly visitors and a strong social media presence (184k+ Instagram followers), Avon leverages Shopify Plus for its enterprise-level online store. Key technologies include OneTrust for compliance and Back in Stock for enhanced customer experience, tracked via Google Tag Manager and Shopify Web Pixel.
Astrid & Miyu
🇬🇧astridandmiyu.com
Astrid & Miyu is a contemporary jewelry brand specializing in ear piercings, stackable rings, and celestial-inspired pieces. With 1M-5M monthly visitors and a strong social media presence (635k+ followers on Instagram), they leverage Shopify Plus and a robust tech stack including Yotpo Reviews, Okendo Reviews, Attentive, Gorgias Chat, and Google Analytics 4 for an optimized customer experience.
Bed Threads
🇦🇺bedthreads.com.au
Bed Threads is a leading Australian home & garden brand specializing in 100% organic linen bedding and decor. With 1M-5M monthly visitors and a strong social presence (553k+ Instagram followers), they leverage Shopify Plus and a robust tech stack including Okendo Reviews, Klaviyo for email marketing, and Gorgias Chat for customer support. Their tracking setup includes Meta Pixel, TikTok Pixel, and Google Analytics 4.
Tula
🇺🇸tula.com
TULA is a skincare brand with an estimated 3M monthly visitors. The store uses a custom Cornerstone theme and a robust tech stack including Okendo Reviews, Rebuy for personalization, and 8 tracking pixels like Meta and TikTok.
Grey Bandit
🇺🇸greybandit.com
Grey Bandit is a minimalist fashion brand offering high-quality leather goods and accessories for everyday use. With 1M-5M monthly visitors and a strong Instagram presence of 238k followers, they leverage Shopify Plus for their e-commerce platform. Their tech stack includes Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.
REP Fitness
🇺🇸repfitness.com
REP Fitness is a leading provider of home and commercial gym equipment, including weightlifting racks, barbells, and strength training accessories. With 1M-5M monthly visitors and a strong social media presence (195k+ Instagram followers), REP Fitness leverages Shopify Plus and a robust tech stack including Yotpo, Okendo, Klaviyo, and comprehensive tracking via Meta Pixel, Google Analytics, and Microsoft Clarity.
Mermade Hair UK
🇬🇧mermadehair.co.uk
Mermade Hair UK is a professional hair tools and accessories brand founded in 2020, specializing in salon-quality styling products like the Mermade Hair Waver. With 200K-1M monthly visitors and 535k Instagram followers, they operate on Shopify Plus with a sophisticated tech stack including Okendo Reviews, Klaviyo, Tidio Chat, Rebuy, and Elevar for advanced marketing and customer experience optimization.
Beauty of Joseon
🇺🇸beautyofjoseon.com
Beauty of Joseon is a leading Korean skincare brand blending traditional Hanbang ingredients with modern science. With 5M-20M monthly visitors and a strong social presence (1M+ Instagram followers), they offer a curated selection of effective and gentle skincare solutions. Their Shopify Plus store leverages Okendo reviews, Klaviyo for personalized marketing, and Gorgias for customer support, ensuring a seamless shopping experience.
Vshow Hair
vshowhair.com
Vshow Hair is a leading online retailer specializing in high-quality human hair wigs, extensions, and hairpieces for women, attracting 1M-5M monthly visitors. Founded in 2016 and powered by Shopify Plus, Vshow Hair leverages Loox Reviews, Omnisend, and Tidio Chat to enhance customer experience and drive sales. Their robust tracking setup includes Meta Pixel, Google Analytics 4, Universal Analytics, Hotjar, and Shopify Web Pixel for comprehensive data analysis.
1818 Farms
🇺🇸1818farms.com
1818 Farms is a home and garden brand specializing in small-batch bath and body products, candles, and home decor crafted with natural ingredients. With 1M-5M monthly visitors and a strong social media presence (44k+ Instagram followers), they leverage Shopify Plus and apps like Stamped.io Reviews and Mailchimp to enhance the customer experience. Their tech stack includes robust tracking via Meta Pixel, Google Analytics 4, Google Ads, Google Tag Manager, and Shopify Web Pixel.
Holo Taco
🇺🇸holotaco.com
Holo Taco is a premium nail polish brand specializing in holographic and specialty finishes, attracting 50K-200K monthly visitors. As a Shopify Plus merchant, they leverage enterprise tools including Klaviyo for email marketing, Yotpo and Stamped.io for reviews, and Afterpay for payments. Their tech stack features Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive tracking and optimization.
Truly Beauty
🇺🇸trulybeauty.com
Truly Beauty is a vegan and cruelty-free skincare and body care brand known for its whimsical packaging, attracting 5M-20M monthly visitors. Built on Shopify Plus, Truly Beauty leverages a tech stack including Klaviyo for email marketing, Stamped.io for reviews, and robust tracking via Meta Pixel, TikTok Pixel, and Google Analytics.
LA Girl Cosmetics
🇺🇸lagirlusa.com
LA Girl Cosmetics is a leading affordable cosmetics brand catering to diverse skin tones, attracting 5M-20M monthly visitors. Powered by Shopify Plus, their online store utilizes Stamped.io for reviews and Klaviyo for email marketing, ensuring a seamless customer experience. They leverage Google Analytics 4, Google Ads, and Google Tag Manager for comprehensive tracking and optimization.
Beauty Industry Report
Data from 349 stores
Theme Distribution
Key Trends
Premium themes lead. Beauty stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.
5 apps on average. The typical beauty store uses 5 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.
Mobile-first is essential. The majority of traffic to beauty stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.
Common Tech Stack
Top Countries
Store Scale Distribution
Enterprise
>1M monthly visits
Mid-Market
100K - 1M visits
Growth Stage
<100K visits
Frequently Asked Questions
Common questions about beauty stores on Shopify
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