Top Beauty Shopify Stores

Analyze the tech stack, themes, and marketing strategies of the world's leading beauty brands.

Stores

349

Products

725,521

Use this beauty and skincare store list as a starting point, then filter by monthly traffic tiers like 100K-200K, tech stack, and contact availability in the dashboard.

Natural Life Mine logo

Natural Life Mine

🇺🇸naturallife.com

Natural Life is a bohemian-inspired fashion and lifestyle brand offering apparel, accessories, and home decor with natural materials and uplifting messages. With 200K-1M monthly visitors and 1.1M Instagram followers, they operate on Shopify Plus with a robust tech stack including Klaviyo for email marketing, Gorgias Chat for support, and Nosto for personalization. Their tracking setup features Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive analytics.

500k Visits
Klaviyo logo
Attentive logo
Gorgias Chat logo
San Jose Jewelers logo

San Jose Jewelers

🇺🇸sanjosewaco.com

San Jose Jewelers is a fine jewelry retailer in Waco, offering engagement rings and custom designs to 20M+ monthly visitors. Founded in 2016, their Shopify Plus store utilizes Attentive and Shop Pay for an optimized shopping experience, with comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager. Their strong social presence is evident with 23k+ Instagram followers.

500k Visits
Attentive logo
Shop Pay logo
Revlon US logo

Revlon US

🇺🇸revlon.com

Revlon is a leading mass-market cosmetics and personal care brand, serving everyday beauty needs since 1932. With 5M-20M monthly visitors and a strong social presence of 3M+ Instagram followers, Revlon leverages Shopify Plus for its online store. Their tech stack includes Klaviyo for email marketing, Shop Pay for seamless checkout, and Google Tag Manager for comprehensive tracking.

500k Visits
Klaviyo logo
Shop Pay logo
OneTrust logo
Steve Madden logo

Steve Madden

🇺🇸stevemadden.com

Steve Madden is a leading fashion retailer with an estimated 10M+ monthly visitors. The store runs a sophisticated tech stack including Yotpo Reviews, Attentive, and Gorgias Chat. It leverages multiple pixels for advanced advertising and analytics.

10M Visits
Yotpo Reviews logo
Attentive logo
Gorgias Chat logo
ColourPop logo

ColourPop

🇺🇸colourpop.com

ColourPop is a leading direct-to-consumer beauty brand offering affordable, trend-driven cosmetics with an estimated 10M monthly visitors fueled by 11.6M social followers. The store leverages a custom Colourpop theme, enterprise signals, and 7 apps including Klaviyo and Attentive for marketing, Gorgias Chat for support, and Klarna for payments. It features robust tracking with Google Analytics 4, Google Ads pixels, and Google Tag Manager.

10M Visits
Klaviyo logo
Attentive logo
Gorgias Chat logo
Rothy's logo

Rothy's

🇺🇸rothys.com

Rothy's offers sustainable, washable shoes and bags made from recycled materials via a Shopify store with an estimated 750k monthly visitors. It features a custom DNA theme, enterprise signals, and an efficient stack of 6 apps like Yotpo Reviews and Swym Wishlist. Tracking includes 7 pixels (Meta, TikTok, GA4, Google Ads) managed via GTM.

500k Visits
Yotpo Reviews logo
Swym Wishlist logo
Gladly logo
Mylee logo

Mylee

mylee.co.uk

Mylee is a leading UK-based beauty brand offering professional-grade nail care and beauty products for achieving salon-quality manicures at home. With 1M-5M monthly visitors and a strong social presence (144k+ Instagram followers), Mylee leverages Shopify Plus and a robust tech stack including Klaviyo for email marketing, Yotpo for reviews, and comprehensive pixel tracking across Meta, TikTok, Snapchat, and Google Analytics.

100k Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Tarte, Inc. logo

Tarte, Inc.

🇺🇸tartecosmetics.com

Tarte Cosmetics is a leading vegan and cruelty-free beauty brand offering makeup, skincare, and tools with naturally derived ingredients. With 5M-20M monthly visitors and a strong social presence of 10M Instagram followers, Tarte leverages Shopify Plus with a tech stack including Yotpo Reviews, Attentive, and robust tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager.

500k Visits
Yotpo Reviews logo
Attentive logo
Shop Pay logo
Floyd Home logo

Floyd Home

🇺🇸floydhome.com

Floyd is a direct-to-consumer furniture brand with an estimated 750k monthly visitors. The store uses a custom HH Floyd theme and a robust marketing stack including Klaviyo, Gorgias Chat, and extensive tracking pixels like Meta and GA4.

500k Visits
Klaviyo logo
Gorgias Chat logo
Klarna logo
Givenchy Beauty UAE logo

Givenchy Beauty UAE

shopgivenchybeauty.ae

Givenchy Beauty UAE is the official online store for the luxury French beauty brand, offering high-end makeup, skincare, and fragrances for women and men. With 1M-5M monthly visitors and 3M+ Instagram followers, the store leverages Shopify Plus and a robust tech stack including Yotpo Reviews, Shop Pay, and comprehensive tracking via Google Tag Manager and Microsoft Ads.

500k Visits
Yotpo Reviews logo
Shop Pay logo
OneTrust logo
Our Place logo

Our Place

🇺🇸fromourplace.com

Our Place is a direct-to-consumer home goods brand offering essential cookware and dinnerware. The Shopify store utilizes a custom theme and integrates key marketing and conversion apps like Klaviyo, Attentive, and Yotpo. It tracks performance via Meta, TikTok, and Google Analytics 4 pixels.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Avon Cosmetics logo

Avon Cosmetics

🇬🇧avon.uk.com

Avon Cosmetics is a leading British beauty and cosmetics retailer, offering a wide range of makeup, skincare, fragrance, and personal care products. With 5M-20M monthly visitors and a strong social media presence (184k+ Instagram followers), Avon leverages Shopify Plus for its enterprise-level online store. Key technologies include OneTrust for compliance and Back in Stock for enhanced customer experience, tracked via Google Tag Manager and Shopify Web Pixel.

500k Visits
OneTrust logo
Back in Stock logo
Astrid & Miyu logo

Astrid & Miyu

🇬🇧astridandmiyu.com

Astrid & Miyu is a contemporary jewelry brand specializing in ear piercings, stackable rings, and celestial-inspired pieces. With 1M-5M monthly visitors and a strong social media presence (635k+ followers on Instagram), they leverage Shopify Plus and a robust tech stack including Yotpo Reviews, Okendo Reviews, Attentive, Gorgias Chat, and Google Analytics 4 for an optimized customer experience.

500k Visits
Yotpo Reviews logo
Okendo Reviews logo
Attentive logo
Bed Threads logo

Bed Threads

🇦🇺bedthreads.com.au

Bed Threads is a leading Australian home & garden brand specializing in 100% organic linen bedding and decor. With 1M-5M monthly visitors and a strong social presence (553k+ Instagram followers), they leverage Shopify Plus and a robust tech stack including Okendo Reviews, Klaviyo for email marketing, and Gorgias Chat for customer support. Their tracking setup includes Meta Pixel, TikTok Pixel, and Google Analytics 4.

3M Visits
Okendo Reviews logo
Klaviyo logo
Gorgias Chat logo
Tula logo

Tula

🇺🇸tula.com

TULA is a skincare brand with an estimated 3M monthly visitors. The store uses a custom Cornerstone theme and a robust tech stack including Okendo Reviews, Rebuy for personalization, and 8 tracking pixels like Meta and TikTok.

3M Visits
Okendo Reviews logo
Gorgias Chat logo
Shop Pay logo
Grey Bandit logo

Grey Bandit

🇺🇸greybandit.com

Grey Bandit is a minimalist fashion brand offering high-quality leather goods and accessories for everyday use. With 1M-5M monthly visitors and a strong Instagram presence of 238k followers, they leverage Shopify Plus for their e-commerce platform. Their tech stack includes Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel.

100k Visits
Yotpo Reviews logo
Okendo Reviews logo
Klaviyo logo
REP Fitness logo

REP Fitness

🇺🇸repfitness.com

REP Fitness is a leading provider of home and commercial gym equipment, including weightlifting racks, barbells, and strength training accessories. With 1M-5M monthly visitors and a strong social media presence (195k+ Instagram followers), REP Fitness leverages Shopify Plus and a robust tech stack including Yotpo, Okendo, Klaviyo, and comprehensive tracking via Meta Pixel, Google Analytics, and Microsoft Clarity.

500k Visits
Yotpo Reviews logo
Okendo Reviews logo
Klaviyo logo
Mermade Hair UK logo

Mermade Hair UK

🇬🇧mermadehair.co.uk

Mermade Hair UK is a professional hair tools and accessories brand founded in 2020, specializing in salon-quality styling products like the Mermade Hair Waver. With 200K-1M monthly visitors and 535k Instagram followers, they operate on Shopify Plus with a sophisticated tech stack including Okendo Reviews, Klaviyo, Tidio Chat, Rebuy, and Elevar for advanced marketing and customer experience optimization.

500k Visits
Okendo Reviews logo
Klaviyo logo
Tidio logo
Beauty of Joseon logo

Beauty of Joseon

🇺🇸beautyofjoseon.com

Beauty of Joseon is a leading Korean skincare brand blending traditional Hanbang ingredients with modern science. With 5M-20M monthly visitors and a strong social presence (1M+ Instagram followers), they offer a curated selection of effective and gentle skincare solutions. Their Shopify Plus store leverages Okendo reviews, Klaviyo for personalized marketing, and Gorgias for customer support, ensuring a seamless shopping experience.

500k Visits
Okendo Reviews logo
Klaviyo logo
Gorgias Chat logo
Vshow Hair logo

Vshow Hair

vshowhair.com

Vshow Hair is a leading online retailer specializing in high-quality human hair wigs, extensions, and hairpieces for women, attracting 1M-5M monthly visitors. Founded in 2016 and powered by Shopify Plus, Vshow Hair leverages Loox Reviews, Omnisend, and Tidio Chat to enhance customer experience and drive sales. Their robust tracking setup includes Meta Pixel, Google Analytics 4, Universal Analytics, Hotjar, and Shopify Web Pixel for comprehensive data analysis.

100k Visits
Loox logo
Omnisend logo
Tidio logo
1818 Farms logo

1818 Farms

🇺🇸1818farms.com

1818 Farms is a home and garden brand specializing in small-batch bath and body products, candles, and home decor crafted with natural ingredients. With 1M-5M monthly visitors and a strong social media presence (44k+ Instagram followers), they leverage Shopify Plus and apps like Stamped.io Reviews and Mailchimp to enhance the customer experience. Their tech stack includes robust tracking via Meta Pixel, Google Analytics 4, Google Ads, Google Tag Manager, and Shopify Web Pixel.

25k Visits
Stamped.io logo
Mailchimp logo
Shop Pay logo
Holo Taco logo

Holo Taco

🇺🇸holotaco.com

Holo Taco is a premium nail polish brand specializing in holographic and specialty finishes, attracting 50K-200K monthly visitors. As a Shopify Plus merchant, they leverage enterprise tools including Klaviyo for email marketing, Yotpo and Stamped.io for reviews, and Afterpay for payments. Their tech stack features Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive tracking and optimization.

100k Visits
Yotpo Reviews logo
Stamped.io logo
Klaviyo logo
Truly Beauty logo

Truly Beauty

🇺🇸trulybeauty.com

Truly Beauty is a vegan and cruelty-free skincare and body care brand known for its whimsical packaging, attracting 5M-20M monthly visitors. Built on Shopify Plus, Truly Beauty leverages a tech stack including Klaviyo for email marketing, Stamped.io for reviews, and robust tracking via Meta Pixel, TikTok Pixel, and Google Analytics.

500k Visits
Stamped.io logo
Klaviyo logo
Klarna logo
LA Girl Cosmetics logo

LA Girl Cosmetics

🇺🇸lagirlusa.com

LA Girl Cosmetics is a leading affordable cosmetics brand catering to diverse skin tones, attracting 5M-20M monthly visitors. Powered by Shopify Plus, their online store utilizes Stamped.io for reviews and Klaviyo for email marketing, ensuring a seamless customer experience. They leverage Google Analytics 4, Google Ads, and Google Tag Manager for comprehensive tracking and optimization.

500k Visits
Stamped.io logo
Klaviyo logo
OneTrust logo
Showing 265-288 of 349 stores

Beauty Industry Report

Data from 349 stores

Updated Jul 2026

Theme Distribution

Key Trends

Premium themes lead. Beauty stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.

5 apps on average. The typical beauty store uses 5 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.

Mobile-first is essential. The majority of traffic to beauty stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.

Top Countries

🇺🇸United States
65%
🇬🇧GB
10%
🇦🇺Australia
5%
🇨🇦Canada
2%
🌍Other
18%

Store Scale Distribution

Enterprise

>1M monthly visits

16%

Mid-Market

100K - 1M visits

79%

Growth Stage

<100K visits

5%

Frequently Asked Questions

Common questions about beauty stores on Shopify

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