Top Beauty Shopify Stores
Analyze the tech stack, themes, and marketing strategies of the world's leading beauty brands.
Stores
275
Products
540,272
ILIA Beauty
🇺🇸iliabeauty.com
ILIA Beauty is a clean makeup and skincare brand with an estimated 3M monthly visitors. The site runs on a custom Shopify theme with a robust stack including Klaviyo, Attentive, and Gorgias Chat, plus 7 key tracking pixels like Meta and TikTok.
RMS Beauty
🇺🇸rmsbeauty.com
RMS Beauty is a clean beauty brand with an estimated 750k monthly visitors. The site uses a Blockshop theme and a robust stack including Yotpo for reviews and loyalty, Klaviyo for email marketing, and Rebuy for personalization.
Wilson and Frenchy
🇦🇺wilsonandfrenchy.com.au
Wilson and Frenchy is a premium fashion brand specializing in handcrafted leather goods and accessories for men and women. With 1M-5M monthly visitors and a strong Instagram presence of 127k followers, they leverage Shopify Plus for their e-commerce platform. Their tech stack includes Klaviyo for email marketing, Yotpo Loyalty for customer retention, and comprehensive tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel.
Caden Lane
🇺🇸cadenlane.com
Caden Lane is a leading online retailer specializing in personalized baby gifts, custom nursery decor, and unique baby clothing. Reaching 1M-5M monthly visitors, Caden Lane leverages a robust Shopify Plus setup with key apps like Klaviyo for email marketing and Yotpo for reviews and loyalty. Their tech stack also includes advanced tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel.
Laura Mercier - US
🇺🇸lauramercier.com
Laura Mercier US is a leading beauty brand offering high-end makeup and skincare, including their renowned Tinted Moisturizer and setting powders. With 1M-5M monthly visitors and a strong social media presence (4M+ Instagram followers), they leverage Shopify Plus and a robust tech stack. Key apps include Yotpo for reviews and LoyaltyLion for customer loyalty, alongside comprehensive tracking via Google Analytics 4 and Meta Pixel.
Harper Wilde
🇺🇸harperwilde.com
Harper Wilde is a direct-to-consumer lingerie brand offering comfortable everyday bras and underwear. The store attracts an estimated 750k monthly visitors and utilizes a robust tech stack including Klaviyo for email marketing, Rebuy for AI-powered personalization, and Yotpo for loyalty programs.
Alpinestars
🇮🇹alpinestars.com
Alpinestars is a leading motocross gear and apparel brand catering to motorcycle racers and enthusiasts, attracting 1M-5M monthly visitors. Founded in 1963 and headquartered in Asolo, Italy, their Shopify Plus store leverages Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4, Meta Pixel, and Google Tag Manager for optimized performance and customer engagement.
Vuori
🇺🇸vuoriclothing.com
Vuori is a performance apparel brand with an estimated 3M monthly visitors. The site runs on a custom Shopify theme with Yotpo for reviews and loyalty, Klaviyo for email, and GA4 for analytics.
Buffbunny
🇺🇸buffbunny.com
Buffbunny is a leading women's activewear and fitness apparel brand, attracting 1M-5M monthly visitors. Founded in 2014, their Shopify Plus store leverages a robust tech stack including Yotpo Reviews, Klaviyo for personalized marketing, and Gorgias Chat for customer support. They utilize comprehensive tracking with Meta Pixel, Google Analytics 4, and Google Tag Manager.
Non Alcoholic Beer & Sparkling Hop Water
🇺🇸athleticbrewing.com
Athletic Brewing Co. is a leading non-alcoholic beer brand with an estimated 750k monthly visitors. The store runs on the Dawn theme and leverages Yotpo for reviews and loyalty, plus Klaviyo for email marketing.
Champion
🇺🇸champion.com
Champion USA is a leading athletic apparel and sportswear brand, offering a wide range of t-shirts, hoodies, and sweatpants. With 5M-20M monthly visitors and 5M Instagram followers, Champion leverages Shopify Plus and a robust tech stack, including Yotpo Reviews, Klaviyo for email marketing, and Gorgias Chat for customer support. They utilize comprehensive tracking with Google Analytics 4, Google Ads, and Meta Pixel.
Arhaus
🇺🇸arhaus.com
Arhaus offers premium furniture and home decor, crafted with sustainable materials and artisanal techniques. Founded in 1986 and headquartered in Boston Heights, they focus on quality and design.
Show Me Your Mumu
🇺🇸showmeyourmumu.com
Show Me Your Mumu is a Los Angeles-based fashion brand for women's clothing and bridesmaids, attracting an estimated 750k monthly visitors. The store uses a robust tech stack including Yotpo, Klaviyo, and Nosto, with 7 tracking pixels for advanced marketing.
Holland Cooper ®
🇬🇧hollandcooper.com
Jade Holland Cooper is a British luxury fashion brand specializing in tweed jackets, dresses, and tailored outerwear for women. With 1M-5M monthly visitors and 588k Instagram followers, the brand leverages Shopify Plus with enterprise-level tech including Yotpo Reviews, Klaviyo, Attentive, and multi-platform tracking via TikTok Pixel, Google Analytics 4, and Hotjar.
Jones Road
🇺🇸jonesroadbeauty.com
Jones Road Beauty is a clean makeup brand with an estimated 3M monthly visitors. The Shopify store uses a custom theme and integrates apps like Junip Reviews and Klaviyo for customer engagement and marketing. It employs a comprehensive tech stack with 7 tracking pixels, including Meta and TikTok, managed via Google Tag Manager.
Supergoop
🇺🇸supergoop.com
Supergoop! is a beauty brand specializing in SPF-infused skincare and sunscreens. The Shopify store uses a custom theme and integrates 10 pixels, including Meta and TikTok, to support its marketing efforts. It also leverages apps like Yotpo for reviews and loyalty to engage its audience.
Ooni USA
🇬🇧ooni.com
Ooni is a leading brand in home pizza ovens, attracting an estimated 3M monthly visitors. The Shopify store utilizes a custom UWP FW4 theme and integrates key apps like Yotpo Reviews and Klarna for enhanced customer experience.
Dr. Brandt Skincare
🇺🇸drbrandtskincare.com
Dr. Brandt Skincare delivers professional-grade anti-aging skincare solutions, including potent serums and creams, to a large audience of 1M-5M monthly visitors. As a Shopify Plus enterprise, they leverage Klaviyo for email marketing and Gorgias Chat for customer support, ensuring a seamless user experience. Their robust tracking setup includes Google Analytics 4, Google Ads, and Hotjar, providing comprehensive data insights.
Spinnywhoosh Graphics
🇺🇸spinnywhoosh.com
Spinnywhoosh Graphics is a custom Broadway-themed home decor brand specializing in mirrors and wall art for theater enthusiasts. With 200K-1M monthly visitors and 2M Instagram followers, they operate on Shopify Plus with a fully custom theme. Their tech stack includes Yotpo Reviews, Omnisend, Mailchimp, and Shop Pay, with comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager.
Saie
🇺🇸saiehello.com
Saie is a clean makeup brand with an estimated 3M monthly visitors. The store uses a custom theme and integrates Yotpo for reviews and loyalty, alongside Klaviyo and Attentive for email marketing. It supports modern payment options like Afterpay and Shop Pay.
Spectrum Collections
🇬🇧spectrumcollections.com
Spectrum Collections is a vibrant beauty brand offering colorful makeup brushes, beauty tools, and cosmetic bags. With 50K-200K monthly visitors, 554k Instagram followers, and a Shopify Plus setup, they leverage enterprise-level tech including Klaviyo for email marketing, Stamped.io for reviews, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Hotjar.
Lip Lab
🇺🇸liplab.com
Lip Lab is a custom lipstick and lip gloss creation studio offering personalized makeup products. With 50K-200K monthly visitors and 866k Instagram followers, they operate on Shopify Plus with a fully custom theme. Their tech stack includes Yotpo Reviews, Klaviyo, Attentive, and Shop Pay, with comprehensive tracking through Google Tag Manager and multiple pixels.
Derma E
🇺🇸dermae.com
Derma E is a clinical skincare brand offering vitamin and antioxidant-rich formulations, attracting 1M-5M monthly visitors. Founded in 2003, their Shopify Plus store leverages Yotpo Reviews, Klaviyo for email marketing, and robust tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel, showcasing a sophisticated tech stack for performance and customer engagement.
Therabody US
🇺🇸therabody.com
Therabody is a leading wellness brand with an estimated 3M monthly visitors, built on the Dawn theme. The store uses key apps like Klarna and Shop Pay, and tracks performance with Google Analytics 4 and Google Tag Manager.
Beauty Industry Report
Data from 275 stores
Theme Distribution
Key Trends
Premium themes lead. Beauty stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.
5 apps on average. The typical beauty store uses 5 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.
Mobile-first is essential. The majority of traffic to beauty stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.
Common Tech Stack
Top Countries
Store Scale Distribution
Enterprise
>1M monthly visits
Mid-Market
100K - 1M visits
Growth Stage
<100K visits
Frequently Asked Questions
Common questions about beauty stores on Shopify
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