Top Beauty Shopify Stores
Analyze the tech stack, themes, and marketing strategies of the world's leading beauty brands.
Stores
349
Products
725,521
Use this beauty and skincare store list as a starting point, then filter by monthly traffic tiers like 100K-200K, tech stack, and contact availability in the dashboard.
about face
🇺🇸aboutface.com
about-face is a high-performance, vegan, and clean beauty brand founded by Halsey. The Shopify store utilizes a robust tech stack including Klaviyo for email marketing and Rebuy for AI-powered personalization. It attracts an estimated 750k monthly visitors and leverages a strong social media presence of over 600k followers.
The Beachwaver Co
🇺🇸beachwaver.com
The Beachwaver Co is a professional-grade hair styling brand offering rotating curling irons and hair care products. With 5M-20M monthly visitors and 944k Instagram followers, they leverage Shopify Plus with enterprise tools including Klaviyo for email marketing, Attentive for SMS, and Stamped.io for reviews. Their tech stack features Meta Pixel, TikTok Pixel, and Google Analytics 4 for comprehensive tracking.
Limlim fashion accessories
🇨🇦lim-lim.com
Limlim fashion accessories is a fast-growing Shopify Plus brand with 200K-1M monthly visitors and 2M Instagram followers. They offer jewelry, bags, and lifestyle products through a fully optimized store using Yotpo Reviews, Shop Pay, and enterprise tracking with Google Analytics and Shopify Web Pixel.
ILIA Beauty
🇺🇸iliabeauty.com
ILIA Beauty is a clean makeup and skincare brand with an estimated 3M monthly visitors. The site runs on a custom Shopify theme with a robust stack including Klaviyo, Attentive, and Gorgias Chat, plus 7 key tracking pixels like Meta and TikTok.
RMS Beauty
🇺🇸rmsbeauty.com
RMS Beauty is a clean beauty brand with an estimated 750k monthly visitors. The site uses a Blockshop theme and a robust stack including Yotpo for reviews and loyalty, Klaviyo for email marketing, and Rebuy for personalization.
Nisolo
🇺🇸nisolo.com
Nisolo is a sustainable fashion brand offering ethically made shoes and accessories, attracting an estimated 750k monthly visitors. The store leverages a robust tech stack including Yotpo Reviews, Klaviyo, and Rebuy for personalization, alongside Google Analytics 4 and GTM for advanced tracking.
Seedsnow
🇺🇸seedsnow.com
SeedsNow.com is an online retailer specializing in organic, non-GMO, and heirloom seeds. Founded in 2010, they offer a wide variety of vegetable, herb, and flower seeds for home gardening.
Wilson and Frenchy
🇦🇺wilsonandfrenchy.com.au
Wilson and Frenchy is a premium fashion brand specializing in handcrafted leather goods and accessories for men and women. With 1M-5M monthly visitors and a strong Instagram presence of 127k followers, they leverage Shopify Plus for their e-commerce platform. Their tech stack includes Klaviyo for email marketing, Yotpo Loyalty for customer retention, and comprehensive tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel.
SWAY Hair Extensions
🇬🇧swayhairextensions.com
SWAY Hair Extensions is a leading beauty brand offering premium 100% Remy human hair extensions, including clip-ins, tape-ins, and ponytails. With 1M-5M monthly visitors and a strong social presence of 125k Instagram followers, SWAY utilizes Shopify Plus and key apps like Klaviyo, Afterpay, and Klarna to enhance the customer experience. Their robust tracking setup includes Meta Pixel, Google Analytics 4, and Google Tag Manager for comprehensive data analysis.
Caden Lane
🇺🇸cadenlane.com
Caden Lane is a leading online retailer specializing in personalized baby gifts, custom nursery decor, and unique baby clothing. Reaching 1M-5M monthly visitors, Caden Lane leverages a robust Shopify Plus setup with key apps like Klaviyo for email marketing and Yotpo for reviews and loyalty. Their tech stack also includes advanced tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel.
Laura Mercier - US
🇺🇸lauramercier.com
Laura Mercier US is a leading beauty brand offering high-end makeup and skincare, including their renowned Tinted Moisturizer and setting powders. With 1M-5M monthly visitors and a strong social media presence (4M+ Instagram followers), they leverage Shopify Plus and a robust tech stack. Key apps include Yotpo for reviews and LoyaltyLion for customer loyalty, alongside comprehensive tracking via Google Analytics 4 and Meta Pixel.
Mi-One Brands
🇺🇸mipod.com
Mi-One Brands is a leading retailer of compact, refillable personal vaporizers and accessories, attracting 1M-5M monthly visitors. Built on Shopify Plus, their store leverages Yotpo for reviews and loyalty, Zendesk Chat for customer support, and GovX ID for exclusive offers. They utilize Google Analytics 4, Google Analytics (Universal), Google Tag Manager, and Shopify Web Pixel for comprehensive tracking.
STATE Bags
🇺🇸statebags.com
STATE Bags is a direct-to-consumer brand selling backpacks, totes, and bags for the whole family. The store attracts an estimated 750k monthly visitors and utilizes a robust marketing stack including Klaviyo, Postscript SMS, and Yotpo Loyalty for customer engagement.
Buffbunny
🇺🇸buffbunny.com
Buffbunny is a leading women's activewear and fitness apparel brand, attracting 1M-5M monthly visitors. Founded in 2014, their Shopify Plus store leverages a robust tech stack including Yotpo Reviews, Klaviyo for personalized marketing, and Gorgias Chat for customer support. They utilize comprehensive tracking with Meta Pixel, Google Analytics 4, and Google Tag Manager.
glamnetic
🇺🇸glamnetic.com
Glamnetic is a leading beauty brand specializing in magnetic lashes and liners, press-on nails, and makeup accessories, attracting 1M-5M monthly visitors. Founded in 2017 and built on Shopify Plus, Glamnetic leverages Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Google Analytics 4, Google Ads, and Snapchat Pixel for data-driven growth.
Rare Beauty
🇺🇸rarebeauty.com
Rare Beauty by Selena Gomez is a high-traffic cosmetics store with ~9.3M social followers. It uses Klaviyo and Attentive for marketing, plus 7 tracking pixels including Meta and GA4 for enterprise-level analytics.
Arhaus
🇺🇸arhaus.com
Arhaus offers premium furniture and home decor, crafted with sustainable materials and artisanal techniques. Founded in 1986 and headquartered in Boston Heights, they focus on quality and design.
Native
🇺🇸nativecos.com
Native is a beauty brand selling clean deodorants and personal care products. The store uses a custom Cornerstone theme and has an estimated monthly traffic of 3M visitors. It utilizes Yotpo for reviews and a full GTM stack for analytics.
Jones Road
🇺🇸jonesroadbeauty.com
Jones Road Beauty is a clean makeup brand with an estimated 3M monthly visitors. The Shopify store uses a custom theme and integrates apps like Junip Reviews and Klaviyo for customer engagement and marketing. It employs a comprehensive tech stack with 7 tracking pixels, including Meta and TikTok, managed via Google Tag Manager.
Daily Paper
🇳🇱dailypaperclothing.com
Daily Paper is a contemporary fashion brand offering men's and women's apparel with a distinct urban aesthetic, attracting 1M-5M monthly visitors. Built on Shopify Plus, their store leverages a robust tech stack including Yotpo Reviews, Klaviyo for email marketing, and Gorgias Chat for customer support. They utilize comprehensive tracking via Google Analytics 4, Google Ads, and TikTok Pixel.
Spinnywhoosh Graphics
🇺🇸spinnywhoosh.com
Spinnywhoosh Graphics is a custom Broadway-themed home decor brand specializing in mirrors and wall art for theater enthusiasts. With 200K-1M monthly visitors and 2M Instagram followers, they operate on Shopify Plus with a fully custom theme. Their tech stack includes Yotpo Reviews, Omnisend, Mailchimp, and Shop Pay, with comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager.
Mented Cosmetics
🇺🇸mentedcosmetics.com
Mented Cosmetics is a beauty brand focused on inclusive makeup for all skin tones, attracting an estimated 750k monthly visitors. The site runs on a custom Spark theme with a robust stack including Klaviyo, Attentive, and Stamped.io Reviews, plus 7 tracking pixels for advanced marketing.
Saie
🇺🇸saiehello.com
Saie is a clean makeup brand with an estimated 3M monthly visitors. The store uses a custom theme and integrates Yotpo for reviews and loyalty, alongside Klaviyo and Attentive for email marketing. It supports modern payment options like Afterpay and Shop Pay.
FELIWAY®
🇺🇸feliwayus.com
FELIWAY® is a leading pet wellness brand selling synthetic pheromone diffusers, sprays, and wipes to reduce cat stress and unwanted behaviors. With 5M-20M monthly visitors, they operate on Shopify Plus with a fully custom theme and enterprise-grade integrations including Stamped.io Reviews, Shop Pay, and Littledata. Their tracking stack features Google Analytics 4, Google Ads, Microsoft Ads, and Shopify Web Pixel for comprehensive performance monitoring.
Beauty Industry Report
Data from 349 stores
Theme Distribution
Key Trends
Premium themes lead. Beauty stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.
5 apps on average. The typical beauty store uses 5 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.
Mobile-first is essential. The majority of traffic to beauty stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.
Common Tech Stack
Top Countries
Store Scale Distribution
Enterprise
>1M monthly visits
Mid-Market
100K - 1M visits
Growth Stage
<100K visits
Frequently Asked Questions
Common questions about beauty stores on Shopify
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