Top Beauty Shopify Stores

Analyze the tech stack, themes, and marketing strategies of the world's leading beauty brands.

Stores

275

Products

540,272

ILIA Beauty logo

ILIA Beauty

🇺🇸iliabeauty.com

ILIA Beauty is a clean makeup and skincare brand with an estimated 3M monthly visitors. The site runs on a custom Shopify theme with a robust stack including Klaviyo, Attentive, and Gorgias Chat, plus 7 key tracking pixels like Meta and TikTok.

3M Visits
Klaviyo
Attentive
Gorgias Chat
RMS Beauty logo

RMS Beauty

🇺🇸rmsbeauty.com

RMS Beauty is a clean beauty brand with an estimated 750k monthly visitors. The site uses a Blockshop theme and a robust stack including Yotpo for reviews and loyalty, Klaviyo for email marketing, and Rebuy for personalization.

500k Visits
Yotpo Reviews
Klaviyo
Attentive
Wilson and Frenchy logo

Wilson and Frenchy

🇦🇺wilsonandfrenchy.com.au

Wilson and Frenchy is a premium fashion brand specializing in handcrafted leather goods and accessories for men and women. With 1M-5M monthly visitors and a strong Instagram presence of 127k followers, they leverage Shopify Plus for their e-commerce platform. Their tech stack includes Klaviyo for email marketing, Yotpo Loyalty for customer retention, and comprehensive tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel.

500k Visits
Klaviyo
Omnisend
Wishlist King
Caden Lane logo

Caden Lane

🇺🇸cadenlane.com

Caden Lane is a leading online retailer specializing in personalized baby gifts, custom nursery decor, and unique baby clothing. Reaching 1M-5M monthly visitors, Caden Lane leverages a robust Shopify Plus setup with key apps like Klaviyo for email marketing and Yotpo for reviews and loyalty. Their tech stack also includes advanced tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel.

500k Visits
Yotpo Reviews
Klaviyo
Klarna
Laura Mercier - US logo

Laura Mercier - US

🇺🇸lauramercier.com

Laura Mercier US is a leading beauty brand offering high-end makeup and skincare, including their renowned Tinted Moisturizer and setting powders. With 1M-5M monthly visitors and a strong social media presence (4M+ Instagram followers), they leverage Shopify Plus and a robust tech stack. Key apps include Yotpo for reviews and LoyaltyLion for customer loyalty, alongside comprehensive tracking via Google Analytics 4 and Meta Pixel.

500k Visits
Yotpo Reviews
Gorgias Chat
Wishlist King
Harper Wilde logo

Harper Wilde

🇺🇸harperwilde.com

Harper Wilde is a direct-to-consumer lingerie brand offering comfortable everyday bras and underwear. The store attracts an estimated 750k monthly visitors and utilizes a robust tech stack including Klaviyo for email marketing, Rebuy for AI-powered personalization, and Yotpo for loyalty programs.

500k Visits
Klaviyo
Gorgias Chat
Shop Pay
Alpinestars logo

Alpinestars

🇮🇹alpinestars.com

Alpinestars is a leading motocross gear and apparel brand catering to motorcycle racers and enthusiasts, attracting 1M-5M monthly visitors. Founded in 1963 and headquartered in Asolo, Italy, their Shopify Plus store leverages Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4, Meta Pixel, and Google Tag Manager for optimized performance and customer engagement.

500k Visits
Yotpo Reviews
Klaviyo
Wishlist King
Vuori logo

Vuori

🇺🇸vuoriclothing.com

Vuori is a performance apparel brand with an estimated 3M monthly visitors. The site runs on a custom Shopify theme with Yotpo for reviews and loyalty, Klaviyo for email, and GA4 for analytics.

100k Visits
Yotpo Reviews
Klaviyo
OneTrust
Buffbunny logo

Buffbunny

🇺🇸buffbunny.com

Buffbunny is a leading women's activewear and fitness apparel brand, attracting 1M-5M monthly visitors. Founded in 2014, their Shopify Plus store leverages a robust tech stack including Yotpo Reviews, Klaviyo for personalized marketing, and Gorgias Chat for customer support. They utilize comprehensive tracking with Meta Pixel, Google Analytics 4, and Google Tag Manager.

500k Visits
Yotpo Reviews
Klaviyo
Attentive
Non Alcoholic Beer & Sparkling Hop Water logo

Non Alcoholic Beer & Sparkling Hop Water

🇺🇸athleticbrewing.com

Athletic Brewing Co. is a leading non-alcoholic beer brand with an estimated 750k monthly visitors. The store runs on the Dawn theme and leverages Yotpo for reviews and loyalty, plus Klaviyo for email marketing.

100k Visits
Yotpo Reviews
Klaviyo
Shop Pay
Champion logo

Champion

🇺🇸champion.com

Champion USA is a leading athletic apparel and sportswear brand, offering a wide range of t-shirts, hoodies, and sweatpants. With 5M-20M monthly visitors and 5M Instagram followers, Champion leverages Shopify Plus and a robust tech stack, including Yotpo Reviews, Klaviyo for email marketing, and Gorgias Chat for customer support. They utilize comprehensive tracking with Google Analytics 4, Google Ads, and Meta Pixel.

500k Visits
Yotpo Reviews
Klaviyo
Attentive
Arhaus logo

Arhaus

🇺🇸arhaus.com

Arhaus offers premium furniture and home decor, crafted with sustainable materials and artisanal techniques. Founded in 1986 and headquartered in Boston Heights, they focus on quality and design.

500k Visits
Yotpo Reviews
Klaviyo
Swym Wishlist
Show Me Your Mumu logo

Show Me Your Mumu

🇺🇸showmeyourmumu.com

Show Me Your Mumu is a Los Angeles-based fashion brand for women's clothing and bridesmaids, attracting an estimated 750k monthly visitors. The store uses a robust tech stack including Yotpo, Klaviyo, and Nosto, with 7 tracking pixels for advanced marketing.

500k Visits
Yotpo Reviews
Klaviyo
Privy
Holland Cooper ® logo

Holland Cooper ®

🇬🇧hollandcooper.com

Jade Holland Cooper is a British luxury fashion brand specializing in tweed jackets, dresses, and tailored outerwear for women. With 1M-5M monthly visitors and 588k Instagram followers, the brand leverages Shopify Plus with enterprise-level tech including Yotpo Reviews, Klaviyo, Attentive, and multi-platform tracking via TikTok Pixel, Google Analytics 4, and Hotjar.

3M Visits
Yotpo Reviews
Klaviyo
Attentive
Jones Road logo

Jones Road

🇺🇸jonesroadbeauty.com

Jones Road Beauty is a clean makeup brand with an estimated 3M monthly visitors. The Shopify store uses a custom theme and integrates apps like Junip Reviews and Klaviyo for customer engagement and marketing. It employs a comprehensive tech stack with 7 tracking pixels, including Meta and TikTok, managed via Google Tag Manager.

500k Visits
Junip
Klaviyo
Superfiliate
Supergoop logo

Supergoop

🇺🇸supergoop.com

Supergoop! is a beauty brand specializing in SPF-infused skincare and sunscreens. The Shopify store uses a custom theme and integrates 10 pixels, including Meta and TikTok, to support its marketing efforts. It also leverages apps like Yotpo for reviews and loyalty to engage its audience.

500k Visits
Yotpo Reviews
Attentive
Gorgias Chat
Ooni USA logo

Ooni USA

🇬🇧ooni.com

Ooni is a leading brand in home pizza ovens, attracting an estimated 3M monthly visitors. The Shopify store utilizes a custom UWP FW4 theme and integrates key apps like Yotpo Reviews and Klarna for enhanced customer experience.

3M Visits
Yotpo Reviews
Klarna
Gladly
Dr. Brandt Skincare logo

Dr. Brandt Skincare

🇺🇸drbrandtskincare.com

Dr. Brandt Skincare delivers professional-grade anti-aging skincare solutions, including potent serums and creams, to a large audience of 1M-5M monthly visitors. As a Shopify Plus enterprise, they leverage Klaviyo for email marketing and Gorgias Chat for customer support, ensuring a seamless user experience. Their robust tracking setup includes Google Analytics 4, Google Ads, and Hotjar, providing comprehensive data insights.

100k Visits
Klaviyo
Gorgias Chat
Shop Pay
Spinnywhoosh Graphics logo

Spinnywhoosh Graphics

🇺🇸spinnywhoosh.com

Spinnywhoosh Graphics is a custom Broadway-themed home decor brand specializing in mirrors and wall art for theater enthusiasts. With 200K-1M monthly visitors and 2M Instagram followers, they operate on Shopify Plus with a fully custom theme. Their tech stack includes Yotpo Reviews, Omnisend, Mailchimp, and Shop Pay, with comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager.

500k Visits
Yotpo Reviews
Omnisend
Mailchimp
Saie logo

Saie

🇺🇸saiehello.com

Saie is a clean makeup brand with an estimated 3M monthly visitors. The store uses a custom theme and integrates Yotpo for reviews and loyalty, alongside Klaviyo and Attentive for email marketing. It supports modern payment options like Afterpay and Shop Pay.

500k Visits
Yotpo Reviews
Klaviyo
Attentive
Spectrum Collections logo

Spectrum Collections

🇬🇧spectrumcollections.com

Spectrum Collections is a vibrant beauty brand offering colorful makeup brushes, beauty tools, and cosmetic bags. With 50K-200K monthly visitors, 554k Instagram followers, and a Shopify Plus setup, they leverage enterprise-level tech including Klaviyo for email marketing, Stamped.io for reviews, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Hotjar.

100k Visits
Stamped.io
Klaviyo
Attentive
Lip Lab logo

Lip Lab

🇺🇸liplab.com

Lip Lab is a custom lipstick and lip gloss creation studio offering personalized makeup products. With 50K-200K monthly visitors and 866k Instagram followers, they operate on Shopify Plus with a fully custom theme. Their tech stack includes Yotpo Reviews, Klaviyo, Attentive, and Shop Pay, with comprehensive tracking through Google Tag Manager and multiple pixels.

100k Visits
Yotpo Reviews
Klaviyo
Attentive
Derma E logo

Derma E

🇺🇸dermae.com

Derma E is a clinical skincare brand offering vitamin and antioxidant-rich formulations, attracting 1M-5M monthly visitors. Founded in 2003, their Shopify Plus store leverages Yotpo Reviews, Klaviyo for email marketing, and robust tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel, showcasing a sophisticated tech stack for performance and customer engagement.

100k Visits
Yotpo Reviews
Klaviyo
Attentive
Therabody US logo

Therabody US

🇺🇸therabody.com

Therabody is a leading wellness brand with an estimated 3M monthly visitors, built on the Dawn theme. The store uses key apps like Klarna and Shop Pay, and tracks performance with Google Analytics 4 and Google Tag Manager.

500k Visits
Klarna
Riskified
Shop Pay
Showing 25-48 of 275 stores

Beauty Industry Report

Data from 275 stores

Updated Apr 2026

Theme Distribution

Key Trends

Premium themes lead. Beauty stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.

5 apps on average. The typical beauty store uses 5 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.

Mobile-first is essential. The majority of traffic to beauty stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.

Top Countries

🇺🇸United States
65%
🇬🇧GB
9%
🇦🇺Australia
5%
🇩🇪Germany
2%
🌍Other
19%

Store Scale Distribution

Enterprise

>1M monthly visits

15%

Mid-Market

100K - 1M visits

80%

Growth Stage

<100K visits

5%

Frequently Asked Questions

Common questions about beauty stores on Shopify

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