Best Shopify Wishlist Apps in 2026 [192,464-Store Study]

TL;DR from 192,464 real Shopify stores:

• Only 3.2% of Shopify stores have a wishlist app installed, leaving a massive gap
• Swym Wishlist dominates with 76.1% of all wishlist installs, Growave holds 12.9%, and Wishlist King holds 10.9%
• Wishlist adoption jumps from 2.0% at under 50K visitors to 17.5% at 200K-1M (an 8.7x increase)
• Jewelry (5.4%) and Baby & Kids (4.8%) lead wishlist adoption by niche
• Wishlist stores run 2.2x more apps, 39% more tracking pixels, and score 22.8 points higher on lead fit
• Shopify Plus stores are 5.2x more likely to offer wishlists (10.3% vs 2.0%)
• 97% of Shopify stores have no wishlist app. In high-AOV niches like Jewelry and Fashion, that gap is a competitive advantage for stores that do.

Some links in this article are affiliate links. We may earn a commission if you purchase through them, at no extra cost to you. We only recommend tools we've actually tested.

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Every "best wishlist apps" article lists the same eight apps, copies their App Store descriptions, and calls it a recommendation. None of them tell you what real Shopify merchants actually install.

We scanned 192,464 live Shopify stores and detected which wishlist apps they're running. The results surprised us: one app controls over three-quarters of the market, most alternatives barely register, and 97% of stores don't offer wishlists at all.

Here's what the data shows.

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How We Collected This Data

Dataset: 192,464 Shopify stores in the StoreInspect database

Method: Frontend detection patterns that identify wishlist provider scripts, widget code, and JavaScript signatures on live stores.

What we detect: Third-party wishlist apps like Swym Wishlist, Growave, and Wishlist King that inject frontend scripts for "save" buttons, wishlist drawers, and share functionality.

Traffic tiers:

Categories: 15 niches including Fashion (46,880), Home & Garden (26,632), Food & Beverage (18,051), Beauty (14,473), Jewelry (13,811), and more.

Limitation: We detect apps that inject frontend scripts. Wishlist functionality built with custom Liquid code, headless implementations, or theme-native wishlists won't appear in our data. The numbers here represent third-party wishlist app adoption specifically.

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Which Wishlist Apps Do Shopify Stores Actually Use?

Out of 192,464 stores, 6,225 (3.2%) have a detectable wishlist app installed. The market belongs to one player.

Swym Wishlist owns the Shopify wishlist market with over three-quarters of all installs. Growave and Wishlist King split the remainder almost equally. Every other wishlist app combined accounts for fewer than 5 stores in our dataset.

99.5% of wishlist stores use a single provider. Only 34 stores (0.55%) run two wishlist apps simultaneously, which suggests merchants pick one and commit.

Why is Swym so dominant? Swym Wishlist Plus (now branded as Swym Wishlist) was one of the first dedicated Shopify wishlist apps with deep Shopify integration, guest wishlist support, and Klaviyo-native event syncing. First-mover advantage combined with strong App Store reviews (4.7 stars, 1,400+ reviews) created a flywheel that competitors haven't been able to break.

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Wishlist Adoption by Traffic Tier

Wishlist adoption scales dramatically with store size.

Stores with 200K+ monthly visitors are 8.7x more likely to have a wishlist app than stores under 50K. The biggest jump happens between under-50K (2.0%) and 50K-200K (9.0%), a 4.5x increase. That's the tier where stores start investing in retention and customer experience tools.

Swym vs Growave vs Wishlist King by Traffic Tier

Swym dominates at every tier, and its dominance increases with traffic. At the 200K-1M tier, Swym holds 80% of all wishlist installs. Growave's share actually drops at higher tiers (from 14.5% of wishlist stores under 50K to 4.9% at 200K-1M), suggesting larger stores prefer dedicated wishlist tools over all-in-one platforms.

For more on how app adoption changes with store size, see our tech stack by growth stage analysis.

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Wishlist Adoption by Niche

Wishlists are most valuable in categories where customers browse, compare, and plan purchases over time.

Jewelry leads wishlist adoption at 5.4%. Engagement rings, necklaces, and watches are classic "save and come back" purchases. Customers comparison-shop, share wishlists with partners for gift hints, and wait for sales. A wishlist is a natural fit for any store where the average order value exceeds $100 and the purchase decision takes days or weeks. For the full breakdown of what jewelry stores install beyond wishlists, see our best Shopify apps for jewelry stores guide.

Baby & Kids at 4.8% makes sense for registries. Parents building nurseries or holiday gift lists use wishlists as de facto registries. Brands in this space benefit from wishlist sharing features that drive referral traffic.

Fashion is the largest wishlist market by volume. With 2,070 wishlist stores, Fashion has more wishlist installs than any other category despite a lower adoption rate (4.4%). Seasonal collections and frequent new arrivals give customers reasons to save items they're not ready to buy yet. For the full breakdown of what apps fashion stores run beyond wishlists, see our best Shopify apps for fashion stores guide. For the full niche breakdown, see our best Shopify niches study.

Food & Beverage and Pets trail at under 2%. Low AOV, consumable products, and repeat-purchase behavior make wishlists less relevant. If your customers reorder the same items regularly, a subscription app serves them better than a wishlist.

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The Wishlist Store Profile: What Sets Them Apart

Stores with wishlists are more invested in every dimension of their tech stack.

Wishlist vs Non-Wishlist Stores

A lead fit score of 87.7 puts wishlist stores firmly in the "excellent" category. Nearly half are on Shopify Plus. These aren't small shops adding a feature because they read a blog post. They're established brands treating wishlists as part of a broader retention and conversion strategy.

Co-Installed Apps: What Wishlist Stores Also Run

Attentive shows the highest lift at 4.0x. Stores with wishlists are four times more likely to run Attentive's SMS marketing than stores without. The pairing makes sense: wishlists generate intent signals ("this customer saved a $200 jacket"), and SMS delivers time-sensitive nudges ("the jacket you saved is 20% off today"). For more on SMS adoption, see our SMS marketing apps study.

Rebuy at 3.1x lift continues the pattern we saw in our upsell apps study and BNPL study. Stores that add retention features (wishlists, BNPL, upsells) tend to stack them. Wishlists capture intent. Rebuy cross-sells at checkout. Together they increase both conversion rate and order size.

Klaviyo at 37.6% is the standout by volume. Over a third of wishlist stores use Klaviyo, nearly double the rate of non-wishlist stores. This is no accident: Swym's deepest integration is with Klaviyo, syncing wishlist events (add, remove, price drop) as custom events that trigger automated flows. For the full email marketing breakdown, see our email marketing apps study.

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Shopify Plus and Wishlists

Shopify Plus stores adopt wishlists at dramatically higher rates.

Plus stores are 5.2x more likely to have a wishlist app. Within Plus, Swym remains dominant, but the gap between providers narrows slightly as enterprise merchants evaluate more options.

This 5.2x ratio mirrors what we found with BNPL apps (5x for BNPL) and upsell apps. Plus merchants invest more across every checkout and retention feature. For more on what separates Plus stores, see our Shopify Plus identification guide.

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Wishlists and Theme Investment

Stores that invest in premium themes also invest in wishlists.

Stores with paid themes (like Prestige, Impulse, or Warehouse) are 2.6x more likely to have a wishlist than stores on free themes (like Dawn or Debut). Premium themes often include better wishlist button integration points, which reduces the friction of adding a wishlist app to the storefront.

For the full theme analysis, see our most popular Shopify themes study.

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Tracking and Ad Spend: Wishlist Stores Run More Pixels

Wishlist stores invest more in marketing infrastructure across the board.

Microsoft Clarity and Hotjar show the biggest relative gaps at 2.5x and 2.4x. Wishlist stores are far more likely to run session recording and heatmap tools, which indicates they actively study user behavior to optimize conversions. Wishlist data pairs well with session recordings: you can watch how users interact with saved items and where they drop off.

Google Ads at 1.7x lift is notable. Wishlist stores invest 70% more in Google Ads than non-wishlist stores, signaling bigger paid acquisition budgets. Wishlist retargeting (serving ads for saved items) is a proven tactic for these stores.

Wishlist stores average 6.4 tracking pixels compared to 4.6 for non-wishlist stores, a 39% increase. For the full pixel breakdown across all Shopify stores, see our pixel detection study.

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Swym vs Growave vs Wishlist King: How to Choose

Based on our adoption data and provider profiles, here's how the three main wishlist options compare.

Feature Comparison

When to Choose Swym Wishlist

• You want the most-installed, most-proven wishlist solution on Shopify
• Klaviyo is your email platform (Swym's native integration passes wishlist events as Klaviyo custom events for automated flows)
• You need price drop and back-in-stock alerts via email and SMS
• You want detailed wishlist analytics (most-saved products, conversion attribution)
• You're on Shopify Plus and need checkout extensibility support

When to Choose Growave

• You want to replace multiple apps with one platform (wishlist + reviews + loyalty + social login)
• You're a smaller store trying to minimize app bloat and monthly costs
• You value reviews and loyalty features as much as wishlists
• You want a simpler setup with fewer integrations to manage

When to Choose Wishlist King

• Budget is a priority (plans start at $4.99/mo vs Swym's $19.99)
• You need basic wishlist functionality without advanced email automation
• You're testing whether wishlists are worth investing in before committing to a premium solution
• You want a lightweight app that won't slow down your storefront

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Does Shopify Have a Built-In Wishlist?

No. Shopify does not include native wishlist functionality. Unlike some competitors (BigCommerce, WooCommerce with plugins), Shopify requires either a third-party app or custom Liquid/JavaScript code to add wishlists to your store.

Shopify's Online Store 2.0 themes include "app blocks" that make it easier to add wishlist buttons through drag-and-drop, but you still need an app to handle the underlying wishlist logic: saving items, syncing across devices, triggering email notifications, and displaying the wishlist page.

Three options for adding wishlists to Shopify:

1. Third-party app (recommended): Swym, Growave, or Wishlist King. Handles persistence, guest wishlists, email integration, and analytics. Our data shows 6,225 stores take this route.
2. Custom code: Build your own using Shopify's Customer Metafields API. Zero ongoing cost, but requires developer time and you lose pre-built email integrations. Best for stores with in-house dev teams.
3. Theme code snippet: Some themes offer basic "save to favorites" via localStorage. Items disappear when cookies clear, won't sync across devices, and provide no email triggers. Not recommended for any serious implementation.

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The 97% Opportunity: Why Most Stores Don't Offer Wishlists

96.8% of Shopify stores in our database have no wishlist app. The gap is largest in categories where wishlists arguably matter most.

Wishlist Adoption Gaps by Category

Jewelry at 94.6% without wishlists is the biggest miss. Customers shopping for engagement rings, luxury watches, or fine jewelry routinely compare options over days or weeks. A $3,000 ring purchase doesn't happen on the first visit. Every Jewelry store without a wishlist is losing the ability to capture that browsing intent and bring the customer back.

Home & Garden at 96.7% presents a similar opportunity. Furniture, lighting, and home renovation purchases involve multiple decision-makers ("let me show my partner"), long consideration cycles, and high order values. Wishlists with sharing features are a natural fit. Home stores show the strongest wishlist signal of any vertical we've studied in depth -- see our home store app study for the full breakdown.

Electronics at 98% is surprising. High-AOV categories where customers research and compare specs should benefit heavily from save-for-later functionality. The low adoption suggests many electronics merchants haven't considered wishlists as a conversion tool.

For agencies: Use StoreInspect to filter stores by niche and check for missing wishlist apps. A Jewelry store doing 100K monthly visitors without wishlists is a clear pitch: "Your customers are comparing rings across tabs. Give them a reason to save and come back to your store instead of a competitor's." For more prospecting tactics, see our guide to selling to Shopify stores.

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Do Wishlists Actually Increase Sales?

We can't measure conversion rates directly from frontend data. But the profile of wishlist stores tells a clear story.

Wishlist stores score 22.8 points higher on lead fit and are 3.5x more likely to be on Shopify Plus. They run more apps, more pixels, and invest more in customer experience across the board.

Correlation, not causation. Stores that can afford $2,300+/month for Shopify Plus also invest in retention tools like wishlists. But the directional signal is clear: wishlist adoption is a reliable marker of a well-optimized, revenue-generating store.

Industry data supports the impact:

• Shopify's own blog cites a 1.8x conversion rate for shoppers who use wishlist features
• Merchants using Swym Wishlist Plus report 20-30% conversion increases and 36-50% higher AOV (vendor-reported, take with appropriate skepticism)
• Wishlists generate zero-cost retargeting data: saved items become personalized email and ad campaigns without additional acquisition spend

Even discounting vendor claims, the logic is sound. A customer who saves an item has expressed clear purchase intent. Bringing them back with a price drop email or a targeted ad costs a fraction of acquiring a new visitor. For checkout optimization benchmarks, see our CRO checklist.

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FAQ

What is the best wishlist app for Shopify?

Based on our data from 192,464 stores, Swym Wishlist is the most popular with 76.1% of all wishlist installs (4,763 stores). It offers native Klaviyo integration, guest wishlists, price drop alerts, and detailed analytics. Growave is a good alternative if you want an all-in-one platform that combines wishlists with reviews and loyalty. Wishlist King is the budget option starting at $4.99/mo.

Does Shopify have a built-in wishlist feature?

No. Shopify does not include native wishlist functionality on any plan, including Shopify Plus. You need a third-party app (Swym, Growave, or Wishlist King) or custom code to add wishlists to your store. Shopify's Online Store 2.0 app blocks make integration easier, but the wishlist logic still requires an external solution.

How much do Shopify wishlist apps cost?

Swym Wishlist offers a free plan (500 items/month) with paid plans from $19.99 to $99.99/mo based on wishlist activity. Wishlist King starts at $4.99/mo. Growave starts at $49/mo but includes reviews, loyalty, and social login alongside wishlists. For most stores, expect $20-$60/mo for a dedicated wishlist solution with email integration.

What percentage of Shopify stores use a wishlist app?

3.2% of the 192,464 stores in our database have a wishlist app installed. Adoption rises to 9.0% at the 50K-200K traffic tier and 17.5% at 200K-1M. Jewelry stores lead at 5.4% adoption. The true figure may be slightly higher if we include custom-coded wishlists, but third-party app adoption remains low overall.

Which Shopify niches benefit most from wishlists?

Jewelry (5.4% adoption), Baby & Kids (4.8%), and Fashion (4.4%) lead wishlist adoption. Categories with high average order values, longer consideration cycles, and gift-giving use cases see the highest adoption. Food & Beverage (1.8%) and Pets (1.5%) have the lowest adoption because consumable, low-AOV products don't benefit from save-for-later functionality.

Is Swym Wishlist Plus worth it?

Swym holds 76.1% market share for a reason. Its Klaviyo integration (native wishlist event syncing for automated flows), guest wishlist support, and price drop alerts are the most mature in the market. At $19.99/mo for the starter plan, it costs less than the revenue from a single recovered sale. Our data shows Swym dominates at every traffic tier, including enterprise stores at 1M+ visitors.

Can customers use wishlists without creating an account?

Yes, all three major apps (Swym, Growave, and Wishlist King) support guest wishlists using browser cookies or local storage. The trade-off: guest wishlists don't sync across devices and may be lost when cookies clear. Swym offers email-based persistence where the customer enters an email to save their wishlist without creating a full account, balancing convenience with data capture.

What wishlist app works best with Klaviyo?

Swym Wishlist has the deepest Klaviyo integration. It syncs wishlist events (item added, item removed, price drop, back in stock) as Klaviyo custom events, enabling automated flow triggers. 37.6% of wishlist stores in our database run Klaviyo, nearly double the rate of non-wishlist stores (19.1%). If Klaviyo is your email platform, Swym is the clear choice.

For the dedicated-alert side of that workflow, see our best Shopify back in stock apps study, which shows how often brands buy a standalone restock tool instead of relying on wishlist flows alone.

Do wishlists increase Shopify conversion rates?

Shopify cites a 1.8x conversion rate for shoppers who use wishlist features. Vendors report 20-30% conversion improvements. Our data can't measure conversion directly, but wishlist stores score 22.8 points higher on lead fit (87.7 vs 64.9) and are 5.2x more likely to be on Shopify Plus, suggesting they generate significantly more revenue. Wishlists also create free retargeting opportunities through price drop and back-in-stock emails.

Should I use Growave or a dedicated wishlist app?

It depends on your current stack. If you already have separate review, loyalty, and wishlist needs, Growave consolidates them into one app (starting at $49/mo). Our data shows Growave has 12.9% of the wishlist market but skews toward smaller stores (under 50K traffic). If you already use Klaviyo and want the best possible wishlist experience with deep email automation, Swym is the better choice. Larger stores (200K+) overwhelmingly prefer dedicated tools.

How do I add a wishlist to my Shopify theme?

Most wishlist apps work with Shopify's Online Store 2.0 app blocks, meaning you can add wishlist buttons through the theme customizer without editing code. For older themes, apps provide manual installation guides or offer free setup support. Swym, Growave, and Wishlist King all support Dawn, Prestige, Impulse, and other popular themes. Installation typically takes under 15 minutes.

Can I use wishlist data for retargeting ads?

Yes. Wishlist data creates high-intent audience segments for retargeting. A customer who saved a product has explicitly expressed interest, making them far more likely to convert than a general site visitor. Swym's analytics dashboard shows most-wishlisted products, and its Klaviyo integration enables segmented email campaigns targeting wishlist holders. You can also build Meta and Google remarketing audiences based on wishlist activity through Google Tag Manager event tracking.

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Summary

Key findings from 192,464 Shopify stores:

The bottom line: Wishlists are underadopted on Shopify. Only 3.2% of stores offer one, and the gap is biggest in high-AOV categories like Jewelry, Home & Garden, and Fashion where save-for-later behavior drives real revenue. Swym Wishlist dominates with 76% market share for good reason: deep Klaviyo integration, guest support, and price drop alerts make it the complete solution. But at any price point, adding a wishlist to a store selling $100+ products is one of the simplest retention wins available.

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Related Guides

• Best Shopify Email Marketing Apps in 2026 [143,198-Store Study] - Email app adoption data (Klaviyo + wishlist is a powerful combo)
• Best Shopify Upsell & Cross-Sell Apps in 2026 [143,239-Store Study] - Upsell adoption data (pairs well with wishlists)
• Best Shopify Loyalty Apps in 2026 [162,165-Store Study] - Loyalty program adoption (Growave alternative angle)
• Best Shopify Review Apps in 2026 [143,224-Store Study] - Review app comparison (Growave covers reviews too)
• Shopify Tech Stack by Growth Stage - When stores add wishlists and other retention tools
• Shopify CRO Checklist [68,903-Store Study] - Full conversion optimization benchmarks
• How to Sell to Shopify Stores [91,694-Store Study] - Prospecting playbook using tech stack gaps