
TL;DR: In the April 18, 2026 StoreInspect extraction, 401,383 of 534,515 stored domains (75.1%) had a positive contact count; 183,043 (34.2%) had at least one related contact with an email entry marked verified. Among 257,108 verified-status contact records, 91.0% had an unknown normalized role. The verification flag, current deliverability and buyer identity are separate questions.
What this coverage study measures
Our retained summary and extraction query cover 534,515 stored domains and 712,672 contact records as of April 18. Counts describe database state then, not a current export, confirmed trading stores or a campaign result.
| Measure | Exact rule |
|---|---|
| Any / multiple store contacts | At least one, two or more, or three or more stored contacts |
| Work-email contact | An email entry is filled in and tagged as work |
| Verified-status contact | Any email entry is marked verified; the rule does not additionally require work type or a filled-in email address |
| LinkedIn presence | A filled-in stored LinkedIn URL |
| Same-record work email + LinkedIn | Both flags on one contact record, not separate people on an account |
The query does not apply a verification-age threshold, current employment check, bounced/unsubscribed suppression or deduplication into unique people. Validator/provider details, verification timestamps and their age distribution were not retained with the summary. A record qualifying through one verified entry can have other email entries with different statuses. Before sending, check the exact chosen email and suppression state rather than treat the contact-level flag as approval.
Verification coverage also says nothing about reply rate, qualified meetings or software budget. These observations help identify where the next research step is needed.
Store coverage: presence is not buyer readiness
| Coverage Layer | Count | % of Stores | Rule / scope |
|---|---|---|---|
| Stored contact count > 0 | 401,383 | 75.1% | Contact presence |
| Stored contact count >= 2 | 164,323 | 30.7% | Counted records, not independently verified people |
| Stored contact count >= 3 | 56,628 | 10.6% | Same stored-count rule |
| At least one work-email contact | 397,677 | 74.4% | Filled-in email tagged work |
| At least one verified-status contact | 183,043 | 34.2% | Related record has an email entry marked verified |
| At least one LinkedIn contact | 21,487 | 4.0% | Filled-in stored LinkedIn URL |
| Work email + LinkedIn on one contact | 15,257 | 2.9% | Both fields on the same record, not necessarily verified |
A single person may have multiple records, and multiple counted contacts can be generic inboxes. “Two contacts” therefore does not establish two relevant decision makers. The work-email rule does not mean a named person’s current corporate email: type tagging and identity need review.
The verified-status rule narrows neither buying authority nor offer fit. Its 34.2% store coverage should not be sold as the share of all domains ready for outreach.
Estimated traffic tiers show different coverage
| Estimated traffic tier | Stores | Contact count > 0 | Contact % | With 2+ Contacts | 2+ % | With Verified-status contact | Verified % |
|---|---|---|---|---|---|---|---|
| Under 50K | 350,443 | 244,176 | 69.7% | 86,021 | 24.5% | 105,998 | 30.2% |
| 50K to 200K | 174,791 | 148,901 | 85.2% | 72,773 | 41.6% | 72,551 | 41.5% |
| 200K to 1M | 9,228 | 8,257 | 89.5% | 5,488 | 59.5% | 4,465 | 48.4% |
| 1M to 5M | 48 | 44 | 91.7% | 36 | 75.0% | 27 | 56.3% |
| 5M to 20M | 5 | 5 | 100.0% | 5 | 100.0% | 2 | 40.0% |
The 50K–200K group contains 174,791 recorded domains with 41.5% verified-status coverage; the 200K–1M group has 9,228 domains and 48.4%. That is a measured coverage difference. It does not show which tier responds better, supports higher fees or has more purchasing authority. The 48 and five domains in the largest buckets are especially small samples.
Select a tier for account fit, then check the relevant contact. App/theme filters may add useful context, but no app signature does not mean no native/backend capability, a pixel does not demonstrate ad spend, and a traffic estimate is not revenue.
Contact-level work email and LinkedIn overlap
Across all contact rows, 654,521 (91.8%) have some filled-in email entry, 257,108 (36.1%) have a verified-status entry and 83,923 (11.8%) have a LinkedIn URL. The same-record work-email plus LinkedIn overlap is 49,069 (6.9%). It is not necessarily a verified-work-email overlap.
| Estimated account traffic tier | Contacts | With work email | Work-email % | With Verified-status email | Verified % | With LinkedIn | LinkedIn % | Work email + LinkedIn | Overlap % |
|---|---|---|---|---|---|---|---|---|---|
| Under 50K | 381,184 | 357,273 | 93.7% | 134,670 | 35.3% | 20,580 | 5.4% | 9,351 | 2.5% |
| 50K to 200K | 298,590 | 271,943 | 91.1% | 110,293 | 36.9% | 45,457 | 15.2% | 28,842 | 9.7% |
| 200K to 1M | 32,181 | 24,814 | 77.1% | 11,983 | 37.2% | 17,225 | 53.5% | 10,441 | 32.4% |
| 1M to 5M | 607 | 413 | 68.0% | 143 | 23.6% | 552 | 90.9% | 359 | 59.1% |
| 5M to 20M | 110 | 77 | 70.0% | 19 | 17.3% | 109 | 99.1% | 76 | 69.1% |
The denominators here are contact records, not domains. A person’s LinkedIn URL is context to check, not a current identity/role validation performed by this study. The percentage increases in higher traffic buckets cannot establish that enrichment improves outreach outcomes.
For workflow details, see LinkedIn prospecting and contact enrichment. Use current merchant and person-owned evidence to connect the record to the account.
Role context is incomplete even with verified status
| Role | Verified-status contact records | % of Verified-status contact records |
|---|---|---|
| unknown | 233,927 | 91.0% |
| other | 8,628 | 3.4% |
| manager | 5,436 | 2.1% |
| founder | 3,570 | 1.4% |
| director | 2,339 | 0.9% |
| ceo | 939 | 0.4% |
| head | 924 | 0.4% |
| vp | 669 | 0.3% |
| coo | 195 | 0.1% |
| c-suite | 138 | 0.1% |
| cfo | 114 | less than 0.1% |
These are selected retained role rows within the verified-status set. Unknown includes missing normalized roles; Other is a different classification. Neither label proves the person is irrelevant, and Founder/CEO does not independently prove current authority for your product.
The 233,927 unknown records (91.0%) make the limitation concrete: verification status often exists without mapped buyer context. Request role distribution and identity evidence alongside coverage when evaluating a data source. Review the decision-maker study for role-specific questions; no current senior-role LinkedIn precision claim is established here.
Category coverage is another selection aid
| Category | Stores | Contact count > 0 | Contact % | With Verified-status contact | Verified % |
|---|---|---|---|---|---|
| Health & Wellness | 14,024 | 10,622 | 75.7% | 5,945 | 42.4% |
| Outdoor & Adventure | 9,020 | 6,736 | 74.7% | 3,687 | 40.9% |
| Food & Beverage | 32,391 | 24,538 | 75.8% | 13,197 | 40.7% |
| Electronics | 7,460 | 5,688 | 76.2% | 3,017 | 40.4% |
| Travel & Luggage | 1,551 | 1,143 | 73.7% | 617 | 39.8% |
| Beauty | 27,674 | 21,593 | 78.0% | 10,932 | 39.5% |
| Baby & Kids | 5,796 | 4,416 | 76.2% | 2,290 | 39.5% |
| Automotive | 5,559 | 4,173 | 75.1% | 2,178 | 39.2% |
| Sports & Fitness | 13,527 | 9,885 | 73.1% | 5,267 | 38.9% |
| Pets | 4,942 | 3,751 | 75.9% | 1,903 | 38.5% |
These are selected category rows in the historical output, not a ranking of outreach conversion. Health & Wellness has 42.4% verified-status store coverage, for example, while Food & Beverage has a larger absolute pool. Choose based on your service’s fit and present workflow needs rather than assume a category has buying budgets or a missing review/support function.
For account discovery, use the store directory and qualification workflow. A stored-contact filter and a verified-email workflow solve different checks.
Questions to ask a data supplier
Ask what “verified” means: the validator, check date, status handling, catch-all policy and whether bounced/unsubscribed addresses are excluded from the output. Ask whether counts mean email entries, contact rows, unique people or domains, and whether a LinkedIn/role claim applies to the same record as the chosen email.
Primary pages checked October 10, 2026 give limited sourcing context. Store Leads describes non-personal built-in emails and optional personal-data vendors. StoreCensus describes third-party-enriched contacts and an Apollo integration; that does not establish exclusive Apollo sourcing or its verification method. These descriptions are not a comparative accuracy test.
For a broader documented comparison, see prospecting tools and store databases. Compare equivalent definitions and current evidence rather than database-size headlines.
A proposed check before outreach
This study did not test campaign performance. The following steps are safeguards to evaluate, not a promise of higher reply rates:
- Choose accounts matching a specific task and inspect the current workflow; do not infer need from absent signatures.
- Select a relevant person and confirm the account connection and role using current evidence.
- Inspect the exact email’s status, verification date, catch-all uncertainty and suppression/unsubscribe history; recheck when age or status is unknown.
- Confirm that email, role and any LinkedIn URL belong to the same person. Deduplicate before sequencing.
- Record the source and check dates, then measure delivered emails, replies and qualified outcomes if you compare list-building methods.
If more than one relevant person exists, decide whether contacting another is appropriate based on role and response; the presence of two records alone does not justify multi-threading. Cold-email templates and client-list building can help turn verified observations into a narrow question.
FAQ
What does “verified” mean in this study?
At least one email entry on the contact row has a stored verified status. No current check, provider, freshness or suppression guarantee is implied.
How many domains had one of these contacts?
183,043 of 534,515 (34.2%) in the April 18 extraction, not a current population estimate.
Does work email plus LinkedIn mean a verified decision maker?
No. The 6.9% overlap requires a filled-in work-tagged email and a LinkedIn URL on one record. Verification status, identity and current buyer role remain separate checks.
How often should a list be refreshed?
Use recorded source/check dates and the intended outreach date to decide. This study reports no freshness distribution or tested refresh interval; unknown ages should trigger a new check rather than an assumption.
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